Congress ought not enact the American Innovation and Choice Online Act, nor the Open App Markets Act in its current form. Instead, Congress should support antitrust enforcement and consider platform rules that would protect consumers from anticompetitive practices, while allowing desirable...

This research aims to critically evaluate and examine the relationships between social media advertising value (SMAV), consumer personal factor towards social media advertisements (PF), technology acceptance (TAM), theory of behaviours (TPB), and online purchase intention (OPI) in Bangkok,...

Depending on implementation details, the EU Digital Markets Act (DMA) may have negative consequences regarding information privacy and security. The DMA’s interoperability mandates are a chief example of this problem. Some of the DMA’s provisions that pose risks to privacy and to the...

The prevalence of social network sites (SNS) and messaging platforms (MSG) has transformed the way people communicate, interact, and share information. However, concerns about digital wellbeing have arisen due to issues such as personal information disclosure, excessive usage, fake news,...

Purpose: This study analyzes the perceptions and attitudes of GenX, GenY and GenZ towards online platforms and digital marketing activities.Theoretical framework: This study is qualitative in nature and data were collected from three separate focus group discussions, one each among generations...

Even as online advertising continues to grow, a central question remains: Who to target? Yet, advertisers know little about how to select from the hundreds of audience segments for targeting (and combinations thereof) for a profitable online advertising campaign. Utilizing insights from a field...

Digital marketing is the combination of two terms “Digital” and “marketing” Here digital refers to electronic media and marketing refers to the promotion of products or services so basically the promotion of products or services via electronic media. So basically this research is being...

We examine the intersection of two major trends at online retail platforms: the emergence of retail media, which allows sellers to advertise on retail platforms alongside selling their products, and the platforms' switch away from reselling towards marketplace formats. We study whether and when...

Asian American and Pacific Islander (AAPI) small business owners are vital contributors to U.S. economic growth. Nevertheless, this demographic confronts steep impediments to its socioeconomic success in the form of racism and blame for the COVID-19 pandemic. In addition, many AAPI entrepreneurs...

Social media has become essential for universities as a cost-effective and wide-reaching marketing tool. However, there is limited understanding of the factors that contribute to increased engagement and followership on university social media platforms. This study addresses this gap by...