Search Results - subject:"INTERNET ADVERTISING"

Suffizienzförderung in der Marketingkommunikation

Elsner, Nina - 2023

Aktuelle Forschungsstudien betrachten im Kontext von Suffizienz und Marketing aktuell vor allem den Einsatz in Unternehmen selbst und weniger die Wirkung von Marketingmaßnahmen auf die Konsumenten. So gibt es etwa erste Studien dazu warum und wie kommerzielles Marketing suffizienzfördernden...

Persistent link: https://www.econbiz.de/10014234293

How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany

Pakura, Stefanie; Rudeloff, Christian - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 2, pp. 153-180

Persistent link: https://www.econbiz.de/10014234756

The role of digital marketing in tourism businesses : an empirical investigation in Greece

Velentza, Anastasia; Metaxas, Theodore - In: Businesses 3 (2023) 2, pp. 272-292

For the tourism industry, the COVID-19 pandemic has acted as an accelerator towards the 4th industrial revolution by creating new and innovative solutions, which have transformed management, finance, planning and opened new avenues for the introduction of innovative sales and marketing...

Persistent link: https://www.econbiz.de/10014413868

Fighting negative rumors with trust-based rumor-refutation strategy

Kim, Hyejin; Khan, Euna Mehnaz; Huh, Jisu; Srivastava, … - In: Journal of marketing communications 29 (2023) 7, pp. 676-700

Persistent link: https://www.econbiz.de/10014414322

Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase

Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of marketing communications 29 (2023) 7, pp. 701-714

Persistent link: https://www.econbiz.de/10014414324

Privacy concerns matter, knowledge does not : investigating effects of online behavioral advertising among Chinese and dutch adults

Zhang, Dong; Voorveld, Hilde; Boerman, Sophie C. - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 392-410

Persistent link: https://www.econbiz.de/10014416051

Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning

Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719

Persistent link: https://www.econbiz.de/10014338319

The effect of privacy on market structure and prices

Bird, Daniel; Neeman, Zvika - 2023

Persistent link: https://www.econbiz.de/10014339046

Hybrid digital manufacturing : capturing the value of digitalization

Stark, Andreas; Ferm, Kenneth; Hanson, Robin; … - In: Journal of operations management 69 (2023) 6, pp. 890-910

Persistent link: https://www.econbiz.de/10014339674

Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment

Isojärvi, Jyrki; Aspara, Jaakko - In: European journal of marketing 57 (2023) 7, pp. 1804-1825

Persistent link: https://www.econbiz.de/10014342168