EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"INTERNET ADVERTISING"
Narrow search

Narrow search

Year of publication
Subject
All
Internet marketing 14,857 Online-Marketing 14,834 Social Web 7,879 Social web 7,879 Konsumentenverhalten 6,114 Consumer behaviour 6,113 Online retailing 2,938 Online-Handel 2,938 Electronic Commerce 2,404 E-commerce 2,312 Werbewirkung 2,272 Advertising effects 2,270 Viral marketing 2,096 Virales Marketing 2,096 Beziehungsmarketing 2,044 Relationship marketing 2,043 Marketingmanagement 1,879 Marketing management 1,872 Werbung 1,830 Advertising 1,826 Brand management 1,751 Markenführung 1,751 Internet 1,344 Marketing 1,047 Social media 1,043 social media 1,036 Markenimage 1,019 Brand image 1,018 Brand 919 Markenartikel 914 Website 846 Digitalisierung 823 Digitization 800 Suchmaschine 798 Search engine 789 Customer integration 693 Kundenintegration 693 Digital platform 598 Digitale Plattform 597 Influencer 595
more ... less ...
Online availability
All
Undetermined 7,030 Free 3,258 CC license 456 Digitizable 1
Type of publication
All
Article 10,659 Book / Working Paper 4,228 Journal 26 Other 3
Type of publication (narrower categories)
All
Article in journal 9,058 Aufsatz in Zeitschrift 9,058 Aufsatz im Buch 1,437 Book section 1,437 Graue Literatur 632 Non-commercial literature 632 Arbeitspapier 503 Working Paper 503 Collection of articles of several authors 243 Sammelwerk 243 Aufsatzsammlung 232 Hochschulschrift 217 Ratgeber 217 Guidebook 207 Case study 170 Fallstudie 170 Conference paper 144 Konferenzbeitrag 144 Lehrbuch 103 Thesis 101 Konferenzschrift 73 Textbook 72 Handbook 31 Handbuch 31 Glossar enthalten 29 Glossary included 29 Collection of articles written by one author 25 Sammlung 25 Conference proceedings 20 Interview 9 research-article 8 Bibliografie enthalten 7 Bibliography included 7 Amtsdruckschrift 6 Festschrift 6 Government document 6 Einführung 5 Bibliografie 4 Bibliographie 4 Market information 4
more ... less ...
Language
All
English 13,789 German 1,092 Undetermined 17 French 8 Polish 6 Russian 6 Spanish 3 Swedish 3 Serbian 2 Czech 1 Italian 1 Slovak 1
more ... less ...
Author
All
Tucker, Catherine 44 Kreutzer, Ralf T. 37 Goldfarb, Avi 34 Dwivedi, Yogesh K. 33 Skiera, Bernd 31 Law, Rob 30 Ghose, Anindya 25 Whinston, Andrew B. 25 Bergemann, Dirk 23 Edelman, Benjamin 23 Filieri, Raffaele 23 Jerath, Kinshuk 23 Stephen, Andrew T. 22 Bonatti, Alessandro 21 Hollebeek, Linda D. 21 Karjaluoto, Heikki 21 Ozuem, Wilson 20 Qiu, Liangfei 20 Tan, Yong 20 Chaffey, Dave 19 Decarolis, Francesco 19 Kollmann, Tobias 19 Martínez-López, Francisco J. 19 Schultz, Carsten D. 19 Chen, Jianqing 18 Pauwels, Koen 18 Wilbur, Kenneth C. 18 Bigné Alcañiz, J. Enrique 17 Fritz, Wolfgang 17 Lammenett, Erwin 17 Rana, Nripendra P. 17 Ratten, Vanessa 17 Russo, Antonio 17 Sayedi, Amin 17 Schweidel, David A. 17 Smith, Katherine Taken 17 Tuten, Tracy L. 17 Ahuja, Vandana 16 Lambrecht, Anja 16 Pavlou, Paul A. 16
more ... less ...
Institution
All
Springer Fachmedien Wiesbaden 70 National Bureau of Economic Research 30 IGI Global 26 Center Data 14 Consumers, Health, Agriculture and Food Executive Agency 14 GFK 14 Information Resources Management Association 14 Wageningen Economic Research 14 American Marketing Association 11 OECD 11 Springer Gabler <Firma> 10 Deutscher Dialogmarketing Verband 9 Haufe-Lexware GmbH & Co. KG 9 Books on Demand GmbH <Norderstedt> 8 European Commission / Joint Research Centre 8 Edward Elgar Publishing 7 Nomos Verlagsgesellschaft 7 Universität Mannheim 6 Wiley-VCH 6 mitp Verlags GmbH & Co. KG 6 Organisation for Economic Co-operation and Development 5 Campus Verlag 4 European Commission / Directorate-General for Communications Networks, Content and Technology 4 Springer-Verlag GmbH 4 UVK Verlagsgesellschaft mbH 4 epubli GmbH 4 European Commission / Directorate-General for the Information Society and Media 3 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 3 Peter Lang GmbH 3 Springer International Publishing 3 World Bank 3 World Tourism Organization 3 AMA Summer Academic Conference <2023, San Francisco, Calif.> 2 Berliner Wissenschafts-Verlag 2 Chartered Institute of Public Relations 2 European Network and Information Security Agency 2 European Parliament 2 European Parliament / Directorate-General for Internal Policies of the Union 2 European Union Agency for Law Enforcement Cooperation 2 Europäische Kommission / Statistisches Amt 2
more ... less ...
Published in...
All
Journal of business research : JBR 362 International journal of internet marketing and advertising : IJIMA 236 Journal of retailing and consumer services 234 Marketing science 151 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 136 International journal of advertising : the review of marketing communications 133 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 124 Journal of marketing communications 114 Management science : journal of the Institute for Operations Research and the Management Sciences 110 Journal of advertising research 109 Electronic commerce research 100 Journal of promotion management : innovations in planning and applied research 98 SpringerLink / Bücher 97 International journal of electronic marketing and retailing : IJEMR 96 Information systems research : ISR 94 Psychology & marketing 93 Journal of internet commerce 85 Tourism management : research, policies, practice 84 Cogent business & management 83 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 83 International journal of hospitality management 82 Journal of management information systems : JMIS 76 Technological forecasting & social change : an international journal 73 Industrial marketing management : the international journal for industrial and high-tech firms 72 Marketing intelligence & planning 70 Business horizons 67 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 67 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 67 International journal of technology marketing : IJTMkt 66 The journal of product & brand management 66 Springer eBook Collection 64 International journal of advertising : the quarterly review of marketing communications 59 International journal of contemporary hospitality management 58 International journal of business information systems : IJBIS 57 Journal of marketing 57 Journal of strategic marketing 57 Journal of travel and tourism marketing 53 Journal of marketing research 52 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 51 European journal of marketing 51
more ... less ...
Source
All
ECONIS (ZBW) 14,831 USB Cologne (EcoSocSci) 46 RePEc 18 Other ZBW resources 11 BASE 10
Showing 381 - 390 of 14,916
Cover Image
AMPS : predicting popularity of short-form videos using multi-modal attention mechanisms in social media marketing environments
Cho, Minhwa; Jeong, Dahye; Park, Eunil - In: Journal of retailing and consumer services 78 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015095112
Saved in:
Cover Image
Proposing a metaverse engagement model for brand development
Bilgihan, Anil; Leong, Man Wai Aliana; Okumus, Fevzi; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10015095115
Saved in:
Cover Image
Deciphering technological contributions of visibility and interactivity to website atmospheric and customer stickiness in AI-driven websites : the pivotal function of online flow state
Pang, Hua; Ruan, Yang; Zhang, Kaige - In: Journal of retailing and consumer services 78 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015095237
Saved in:
Cover Image
Is digital fashion the future of the metaverse? : insights from YouTube comments
Van Ha Luong; Tarquini, Annalisa; Anadol, Yaprak; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10015095387
Saved in:
Cover Image
How consumers process online review types in familiar versus unfamiliar destinations : a self-reported and neuroscientific study
Bigné Alcañiz, J. Enrique; Ruiz Mafé, Carla; … - In: Technological forecasting and social change : an … 199 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015097507
Saved in:
Cover Image
Do you create your content yourself? : using generative artificial intelligence for social media content creation diminishes perceived brand authenticity
Brüns, Jasper David; Meißner, Martin - In: Journal of retailing and consumer services 79 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015097552
Saved in:
Cover Image
Increasing trust and value of mobile advertising in retailing : a survey design, machine learning approach, and blockchain in the trust path
Hajian, Ava; Sadeghi, Russell; Prybutok, Victor R.; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10015097558
Saved in:
Cover Image
Virtually human : anthropomorphism in virtual influencer marketing
Dabiran, Ehsan; Farivar, Samira; Wang, Fang; Grant, Gerald - In: Journal of retailing and consumer services 79 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015098484
Saved in:
Cover Image
The potency of audiovisual attractiveness and influencer marketing : the road to customer behavioral engagement
Akhtar, Nadeem; Siddiqi, Umar Iqbal; Gugnani, Ritika; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015098495
Saved in:
Cover Image
Social media influencer over-endorsement : implications from a moderated-mediation analysis
Cheah, Chee Wei; Koay, Kian Yeik; Lim, Weng Marc - In: Journal of retailing and consumer services 79 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015098560
Saved in:
  • First
  • Prev
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...