Purpose: This article aims to reveal how online reviews in virtual communities affect the reputation of platform sellers. Through research, consumers are encouraged to make effective use of online reviews, and it also provides enlightenment for the marketing management of cross-border e-commerce...

Objective: The study aimed to conduct a comparative analysis of e-commerce adoption in small and medium-sized enterprises (SMEs) of Pakistan and Bangladesh in the period following the COVID-19 pandemic. This study aims to observe in detail the significance of e-commerce adoption for small and...

The present study examines the effects of visual complexity, in which cognitive and emotional characteristics of humans can be influenced by a variety of factors of differing degrees of complexity. Contextual relevance, which examines the correlation between the dissemination of information...

This study focuses on the role of AI chatbots in facilitating co-creation between brands and consumers and explores user's attitudes and perceptions toward AI stylists/chatbots. This study discusses the process of artificial intelligence stylist/chatbot consideration from the beginning of...

This study explores the influence of artificial intelligence (AI)-enabled ease of use on customer perception, experience, and engagement in online retail stores. Through a quantitative analysis of 1438 responses from Portuguese consumers, the research reveals that AI-enabled ease of use...

While social commerce is developing as a relatively new stream in e-commerce that combines commercial and social activities, there is limited evidence regarding the social commerce environment and consumers' purchase intention. For the purpose of contributing knowledge to this area, this study...

This research addresses the influence of Craigslist's adoption and presence on fraud arrests within metropolitan statistical areas (MSAs). Utilizing the consumer vulnerability framework (Hill & Sharma, 2020), the study used diverse data sources, including Craigslist entry data, the Uniform Crime...