Purpose The diffusion of electronic commerce has a notable impact on the economy's prosperity. This paper embraces complexity theory principles to examine the factors affecting Internet users' acceptance and use of electronic retailers. It is essential for the sustainability of electronic...

Purpose The purpose of this study is to discover the uniqueness of China's online livestreaming industry and to make preliminary predictions about its future. Design/methodology/approach Providing a panoramic description of China's online livestreaming industry and a comparative analysis with...

This study empirically investigates the impact of regional digital economy level on green investment and analyzes the heterogeneity according to geographical location and economic development level by using provincial panel data from 2010 to 2020. The results demonstrate that, first, the digital...

The rapid growth of e-commerce in the recent pandemic is driven by the wide adoption of digitization, extensive use of smartphones, affordable internet services, and the convenience of shopping from anywhere and anytime. Some key indexes for measuring the performance of the e-commerce...