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  • Search: subject:"Identification with the brand"
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Year of publication
Subject
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Beziehungsmarketing 2 Brand 2 Brand image 2 Brand management 2 Consumer behaviour 2 Konsumentenverhalten 2 Markenartikel 2 MarkenfĂĽhrung 2 Markenimage 2 Relationship marketing 2 affective loyalty 2 behavioral loyalty 2 brand innovativeness 2 identification with the brand 2 perceived benefits 2 purchase intentions 2 technology brands 2 Brand loyalty 1 Customer experience 1 Customer satisfaction 1 Identification with the brand 1 Kundenzufriedenheit 1 Loyalty 1 Markentreue 1 Mobile Anwendung 1 Mobile application 1 Non-transactional branded app 1 Perceived brand personality 1 Satisfaction 1
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Online availability
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Free 2 CC license 1 Undetermined 1
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Article 1
Language
All
English 3
Author
All
Vera, Jorge 2 Plotkina, Daria 1 Rabeson, Landisoa 1
Published in...
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Cogent Business & Management 1 Cogent business & management 1 The journal of brand management : an international journal 1
Source
All
ECONIS (ZBW) 2 EconStor 1
Showing 1 - 3 of 3
Cover Image
Consumer technology brands and the source of their performance
Vera, Jorge - In: Cogent Business & Management 8 (2021) 1, pp. 1-17
Over the past 20 years, consumer technology products have significantly impacted consumers' purchasing patterns and behaviors. The companies catering to this market have demonstrated unprecedented innovation and financial performance. Therefore, it is important to understand how consumers...
Persistent link: https://www.econbiz.de/10012657415
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Cover Image
Consumer technology brands and the source of their performance
Vera, Jorge - In: Cogent business & management 8 (2021) 1, pp. 1-17
Over the past 20 years, consumer technology products have significantly impacted consumers’ purchasing patterns and behaviors. The companies catering to this market have demonstrated unprecedented innovation and financial performance. Therefore, it is important to understand how consumers...
Persistent link: https://www.econbiz.de/10012628016
Saved in:
Cover Image
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria; Rabeson, Landisoa - In: The journal of brand management : an international journal 29 (2022) 5, pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
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