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Search: subject:"Identity congruence"
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Identity congruence
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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Organizational attachment in hybrids: identification, commitment and exit/voice/loyalty
Foreman, Peter
- In:
Management Research Review
47
(
2024
)
11
,
pp. 1855-1872
distinguish the effects of the two identities, the author used the mechanism of
identity
congruence
– the gap between identity …
Persistent link: https://www.econbiz.de/10015354362
Saved in:
2
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
3
Give me your self : gifts are liked more when they match the giver's characteristics
Paolacci, Gabriele
;
Straeter, Laura M.
;
Hooge, Ilona E. de
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 487-494
Persistent link: https://www.econbiz.de/10011344183
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