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  • Search: subject:"Image change"
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Year of publication
Subject
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Brand image 3 Markenimage 3 Affective image 2 Cognitive image 2 Conative image 2 Corporate reputation 2 Designation of origin 2 Destination image 2 Destination management 2 Destinationsmanagement 2 Firmenimage 2 Herkunftsbezeichnung 2 Image change 2 Longitudinal study 2 Tourism marketing 2 Tourismusmarketing 2 Augmented brand associations 1 Big event 1 Brand 1 Brand image change 1 Brand management 1 Consumer behaviour 1 Dampened brand associations 1 Großveranstaltung 1 Holiday behaviour 1 International tourism 1 Internationaler Tourismus 1 Konsumentenverhalten 1 Longitudinal analysis 1 Längsschnittanalyse 1 Markenartikel 1 Markenführung 1 Olympic Games 1 Reputation 1 Self-brand connection 1 Self-identity 1 Sport event 1 Sportveranstaltung 1 Tourism destination 1 Tourismusregion 1
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Online availability
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Undetermined 4
Type of publication
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Article 4
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3 research-article 1
Language
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English 4
Author
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Tasci, Asli D. A. 2 Breiter Terry, Deborah 1 Fitzsimons, Gavan J. 1 Gaustad, Tarje 1 Hahm, Jeeyeon 1 Moreno Gil, Sergio 1 Moreno-Gil, Sergio 1 Samuelsen, Bendik M. 1 Tasci, Asli D.A. 1 Warlop, Luk 1
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Published in...
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Consumer Behavior in Tourism and Hospitality 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Journal of travel and tourism marketing 1
Source
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ECONIS (ZBW) 3 Other ZBW resources 1
Showing 1 - 4 of 4
Cover Image
Destination image change through the course of a visit : a longitudinal study
Tasci, Asli D. A.; Moreno Gil, Sergio - 2024
Persistent link: https://www.econbiz.de/10015159111
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Destination image change through the course of a visit: a longitudinal study
Tasci, Asli D.A.; Moreno-Gil, Sergio - In: Consumer Behavior in Tourism and Hospitality 19 (2024) 4, pp. 497-515
Purpose Image change through visit experience with a destination is a common assumption, yet with rare empirical …
Persistent link: https://www.econbiz.de/10015341814
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Cover Image
Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
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A longitudinal study of Olympic Games' impact on the image of a host country
Tasci, Asli D. A.; Hahm, Jeeyeon; Breiter Terry, Deborah - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 443-457
Persistent link: https://www.econbiz.de/10012179418
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