Search Results - subject:"Immersion"

Zwischen Realität und Fantasiewelt: Die psychologischen Wirkungen immersiver Freizeitparkgestaltung auf Konsumentscheidungen

Schümann, Jakob; Weege, Maria - 2026

, which in turn appear to promote customer loyalty. The immersion experienced during the visit promotes flow states, can …

Persistent link: https://www.econbiz.de/10015614588

Zwischen Realität und Fantasiewelt : die psychologischen Wirkungen immersiver Freizeitparkgestaltung auf Konsumentscheidungen

Schümann, Jakob; Weege, Maria - 2026

, which in turn appear to promote customer loyalty. The immersion experienced during the visit promotes flow states, can …

Persistent link: https://www.econbiz.de/10015612328

Sounddesign, Musik und Audioästhetik in digitalen Spielen : wie auditive Elemente die Darstellungsästhetik digitaler Spiele prägen

Burbach, Jörg; Trautzsch, Nadine - 2026

Der Beitrag analysiert die Bedeutung von Sounddesign und Musik in digitalen Spielen und zeigt, dass Audio weit über eine rein atmosphärische Funktion hinausgeht. Es dient als Orientierungssystem, emotionales Gestaltungsmittel und interaktives Feedback zugleich. Aufgrund der schnellen...

Persistent link: https://www.econbiz.de/10015639028

"Coolness" and "joy" in games : factors influencing mobile game players' willingness to make in-game purchases

Ma, Yining; He, Wang - In: Asia Pacific journal of marketing and logistics 37 (2025) 2, pp. 331-348

Persistent link: https://www.econbiz.de/10015211059

Toward D2A : enhancing luxury fashion with seamless and immersive phygital customer experiences

Massi, Marta; Piancatelli, Chiara; Vocino, Andrea; … - In: International journal of consumer studies 49 (2025) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10015333881

Consumers' responses to placed brands in 360° video : the impacts of perceived control and presence, moderated by immersion

Pavlič, Jani; Kožuh, Ines; Tomažič, Tina - In: Journal of consumer behaviour 24 (2025) 4, pp. 1915-1929

Persistent link: https://www.econbiz.de/10015456521

Emotions and consumption experiences : an interplay of emotional states and consumer identity

Stavraki, Georgia; Anninou, Ioanna; Pitardi, Valentina; … - In: European journal of marketing 59 (2025) 13, pp. 240-271

Persistent link: https://www.econbiz.de/10015561277

Simulating virtual organizations for research : a comparative empirical evaluation of text-based, video, and virtual reality video vignettes

Zelderen, Anand van; Masters-Waage, Theodore C.; Dries, … - In: Organizational research methods : ORM 28 (2025) 3, pp. 457-486

Persistent link: https://www.econbiz.de/10015574627

Supply chain analysis of a pharmaceutical company : a Brazilian perspective

Gomes, Aline Martins; Greco, Anderson Clener; Barbosa, … - In: Latin American business review 26 (2025) 3, pp. 229-255

Persistent link: https://www.econbiz.de/10015552493

Isomorphism : a pathway to institutionalize intellectual property in the Pacific Alliance

López Leyva, Santos; Martínez, Juan Gabriel - In: Management dynamics in the knowledge economy 12 (2024) 3/45, pp. 285-301

Persistent link: https://www.econbiz.de/10015271425