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  • Search: subject:"Implementation"
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Year of publication
Subject
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Marketing management 18,864 Marketingmanagement 18,863 Implementation 5,110 Marketing 4,626 Consumer behaviour 3,760 Konsumentenverhalten 3,758 Einführung 3,387 Theorie 3,022 Theory 2,994 Relationship marketing 2,494 Beziehungsmarketing 2,492 Deutschland 2,185 Germany 2,131 Brand management 1,877 Markenführung 1,877 Online-Marketing 1,761 Internet marketing 1,722 Strategisches Management 1,671 Strategic management 1,419 Social Web 1,291 Social web 1,291 Unternehmenserfolg 1,285 Firm performance 1,283 SME 1,217 KMU 1,206 Innovation 1,194 USA 1,031 United States 978 Markenartikel 917 Brand 915 Erfolgsfaktor 915 Markenimage 911 Brand image 907 Success factor 874 Internationales Marketing 827 Werbung 822 Marktforschung 818 International marketing 817 Innovationsmanagement 779 Advertising 773
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Online availability
All
Undetermined 8,105 Free 5,426 CC license 438
Type of publication
All
Article 17,236 Book / Working Paper 10,995 Other 118 Journal 60
Type of publication (narrower categories)
All
Article in journal 12,094 Aufsatz in Zeitschrift 12,094 Aufsatz im Buch 3,013 Book section 3,013 Graue Literatur 1,781 Non-commercial literature 1,781 Hochschulschrift 1,531 Thesis 1,274 Working Paper 1,259 Arbeitspapier 979 Collection of articles of several authors 761 Sammelwerk 761 Lehrbuch 717 Case study 652 Fallstudie 652 Textbook 607 Bibliografie enthalten 593 Bibliography included 593 research-article 457 Aufsatzsammlung 445 Konferenzschrift 245 Ratgeber 208 Guidebook 189 Article 165 Conference proceedings 151 Dissertation u.a. Prüfungsschriften 135 Reprint 131 Conference paper 121 Konferenzbeitrag 121 Glossar enthalten 104 Glossary included 104 Handbook 92 Handbuch 92 case-report 74 Amtsdruckschrift 58 Government document 58 Collection of articles written by one author 48 Sammlung 48 Fallstudiensammlung 47 review-article 43
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Language
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English 21,225 German 5,114 Undetermined 1,788 French 106 Spanish 46 Polish 43 Russian 34 Hungarian 27 Dutch 16 Italian 15 Portuguese 14 Swedish 11 Ukrainian 11 Lithuanian 7 Czech 6 Romanian 6 Slovak 5 Bulgarian 3 Danish 3 Indonesian 3 Serbian 3 Croatian 2 Turkish 2 Valencian 1 Finnish 1 Kazakh 1 Macedonian 1 Slovenian 1
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Author
All
Kotler, Philip 97 Bruhn, Manfred 86 Homburg, Christian 67 Lombardi, Michele 64 Meffert, Heribert 62 Sheth, Jagdish N. 49 Pepels, Werner 48 Serrano, Roberto 44 Keller, Kevin Lane 41 Kumar, V. 38 Esch, Franz-Rudolf 36 Kitchen, Philip J. 35 Kirchgeorg, Manfred 34 Wiedmann, Klaus-Peter 33 Yoshihara, Naoki 33 Bauer, Hans H. 32 Vrontis, Demetris 32 Backhaus, Klaus 30 Albers, Sönke 29 Korpela, Ville 29 Tomczak, Torsten 29 Piercy, Nigel 28 Kerin, Roger A. 27 Kleinaltenkamp, Michael 27 Di Benedetto, C. Anthony 26 Hinson, Robert 26 Lindgreen, Adam 26 Schultz, Don E. 26 Berndt, Ralph 25 Burmann, Christoph 25 Kuß, Alfred 25 O'Cass, Aron 25 Pauwels, Koen 25 Varadarajan, Rajan 25 Ferrell, O. C. 24 Kunimoto, Takashi 24 Balmer, John M. T. 23 Hult, G. Tomas M. 23 Melewar, T. C. 23 Rajagopal 23
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Institution
All
International Monetary Fund (IMF) 209 International Monetary Fund 134 Springer Fachmedien Wiesbaden 63 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 62 American Marketing Association 61 Mathematica Policy Research 58 Bank of Canada 24 IGI Global 22 Europäische Kommission / Generalsekretariat 21 Books on Demand GmbH <Norderstedt> 20 HAL 20 Cowles Foundation for Research in Economics, Yale University 18 European Society for Opinion and Marketing Research 17 Fördergesellschaft Marketing an der Universität Augsburg 14 Verlag Dr. Kovač 14 Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona 13 EconWPA 13 European Central Bank 13 National Bureau of Economic Research 13 European Commission / Directorate-General for Economic and Financial Affairs 12 Verlag Franz Vahlen 12 Haufe-Lexware GmbH & Co. KG 11 Instituto Valenciano de Investigaciones Económicas (IVIE) 11 UNICEF Innocenti Research Centre 10 C.E.P.R. Discussion Papers 9 CESifo 9 Edward Elgar Publishing 9 Institute of Economic Research, Hitotsubashi University 9 NetLibrary, Inc 9 OECD 9 ARENA 8 De Gruyter Oldenbourg 8 Duncker & Humblot 8 Europäische Kommission 8 Springer-Verlag GmbH 8 Tilburg University, Center for Economic Research 8 eSocialSciences 8 American Management Association 7 Chartered Institute of Marketing 7 Fachhochschule Reutlingen / European School of Business 7
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Published in...
All
Journal of business research : JBR 440 Industrial marketing management : the international journal for industrial and high-tech firms 299 SpringerLink / Bücher 221 Journal of strategic marketing 211 Europäische Hochschulschriften / 5 151 European journal of marketing : EJM 141 Journal of marketing management : MM 141 Journal of marketing communications 138 Journal of the Academy of Marketing Science 133 IMF Staff Country Reports 127 Journal of marketing 121 Journal of retailing and consumer services 113 The journal of business & industrial marketing 113 Marketing intelligence & planning 107 Gabler Edition Wissenschaft 86 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 86 Springer eBook Collection 77 Business horizons 72 IMF Working Papers 70 Management science : journal of the Institute for Operations Research and the Management Sciences 70 The journal of brand management : an international journal 70 Total quality management & business excellence : an official journal of the European Society for Organisational Excellence 69 International journal of business information systems : IJBIS 68 The journal of product & brand management 66 International Journal of Operations & Production Management 63 The TQM Magazine 62 Asia Pacific journal of marketing and logistics 60 MPRA Paper 60 Lehrbuch 59 Mathematica Policy Research Reports 58 International journal of production economics 54 International journal of production research 54 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 54 The marketing review 54 European research studies 52 Journal of marketing research : JMR 52 Marketing science 52 Psychology & marketing 52 International marketing review 51 Cogent business & management 50
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Source
All
ECONIS (ZBW) 24,672 RePEc 1,926 Other ZBW resources 723 EconStor 478 USB Cologne (EcoSocSci) 349 BASE 226 ArchiDok 26 USB Cologne (business full texts) 9
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Showing 1 - 10 of 28,409
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Institutional logics and the adoption and implementation of remote patient monitoring
Hidefjäll, Patrik; Laurell, Hélène; Johansson, Jeaneth; … - 2025
Persistent link: https://www.econbiz.de/10015338251
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Street-level bureaucrats as policymakers in the implementation of information system in social services
Rossi, Paula; Tuurnas, Sanna; Stenvall, Jari - 2025
Persistent link: https://www.econbiz.de/10015373988
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Marketing strategy implementation : why is it so hard?
Morgan, Neil A.; Menon, Ajay; Jaworski, Bernard J.; … - In: Journal of business research : JBR 190 (2025), pp. 1-18
Persistent link: https://www.econbiz.de/10015419787
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A typology of challenges in the context of robotic process automation implementation projects
Kraus, Patrick; Fißler, Elias; Schlegel, Dennis - In: International journal of organizational analysis 32 (2024) 11, pp. 60-73
Persistent link: https://www.econbiz.de/10015205224
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A repeated cross-sectional study on the implementation of electronic medication management system
Kim, Eui Dong; Kuan, Kevin K. Y.; Vaghasiya, Milan Rasikbhai - In: Information technology and management 25 (2024) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10014501036
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Strategies for digital entrepreneurship success : the role of digital implementation and dynamic capabilities
Berman, Tal; Schallmo, Daniel; Kraus, Sascha - 2024
Persistent link: https://www.econbiz.de/10015396965
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Examining the impact of international financial reporting standards adoption on financial reporting quality of multinational companies
Johri, Amar - 2024
hypotheses. The results indicate a significantly positive influence of perceived benefits, perceived ease of implementation, and …
Persistent link: https://www.econbiz.de/10015338210
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Answerable for what? : the role of accountability focus in line manager HR implementation
Hewett, Rebecca; Sikora, David; Brees, Jeremy; … - In: Human resource management 63 (2024) 2, pp. 165-185
Persistent link: https://www.econbiz.de/10014481412
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The impact of ambidexterity on robotic process automation implementation strategy in service enterprises
Sliż, Piotr; Siciński, Jędrzej; Jackowska, Beata - In: Future Business Journal 10 (2024) 1, pp. 1-10
study is to address the lack of research on the implementation strategy of RPA in the context of ambidexterity, i … aims to identify the key factors supporting the implementation of RPA in the context of ambidexterity, using an empirical … statistical analysis. The paper highlights the stimulating role of the ambidexterity concept in RPA implementation projects and …
Persistent link: https://www.econbiz.de/10015411166
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An approach to sustainable enterprise resource planning system implementation in small- and medium-sized enterprises
Pérez-Estébanez, Raquel - In: Administrative Sciences : open access journal 14 (2024) 5, pp. 1-12
in small- and medium-sized business. A survey was designed to measure managers' satisfaction with S-ERP implementation in … implementation. The general results show that the type of module implemented positively and significantly affects the level of … difficult to manage. This study contributes significantly to the emerging body of knowledge on S-ERP implementation by seeking …
Persistent link: https://www.econbiz.de/10014558969
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