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Marketing management
48
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Business horizons
Journal of business research : JBR
334
Industrial marketing management : the international journal for industrial and high-tech firms
251
SpringerLink / Bücher
209
Journal of strategic marketing
184
Europäische Hochschulschriften / 5
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131
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of brand management : an international journal
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MPRA Paper
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Lehrbuch
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Mathematica Policy Research Reports
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International journal of business information systems : IJBIS
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The marketing review
48
Journal of economic theory
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Asia Pacific journal of marketing and logistics
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Springer eBook Collection / Business and Economics
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Journal of global marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
42
International journal of production research
42
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
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International marketing review
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
55
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Thirty years with the balanced scorecard : what we have learned
Tawse, Alex
;
Tabesh, Pooya
- In:
Business horizons
66
(
2023
)
1
,
pp. 123-132
Persistent link: https://www.econbiz.de/10013534402
Saved in:
3
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
4
How blockchain will transform the healthcare ecosystem
Sharma, Luv
;
Olson, John
;
Guha, Abhijit
;
McDougal, Lori
- In:
Business horizons
64
(
2021
)
5
,
pp. 673-682
Persistent link: https://www.econbiz.de/10012990359
Saved in:
5
When can Chinese competitors catch up? : market and capability ladders and their implications for multinationals
Williamson, Peter J.
;
Guo, Bin
;
Yin, Eden
- In:
Business horizons
64
(
2021
)
2
,
pp. 223-237
Persistent link: https://www.econbiz.de/10012494586
Saved in:
6
Business strategy and the management of digital marketing
Olson, Eric M.
;
Olson, Kai M.
;
Czaplewski, Andrew J.
; …
- In:
Business horizons
64
(
2021
)
2
,
pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
Saved in:
7
Big data? Big deal : searching for big data's performance effects in HR
Holwerda, Jacob A.
- In:
Business horizons
64
(
2021
)
4
,
pp. 391-399
Persistent link: https://www.econbiz.de/10012590323
Saved in:
8
Mindset drives success : selling beneficial products at the base of the pyramid
Klarsfeld McGrath, Lucie
;
Kayser, Oliver
;
Dalsace, …
- In:
Business horizons
64
(
2021
)
4
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012590332
Saved in:
9
Diversity challenge : an integrated process to bridge the "
implementation
gap"
Riccò, Rossella
;
Guerci, Marco
- In:
Business horizons
57
(
2014
)
2
,
pp. 235-245
Persistent link: https://www.econbiz.de/10010358719
Saved in:
10
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
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