increasing the accuracy of predictions. However, despite incentive alignment's conceptual appeal, practitioners rarely use it … predictive validity employing a meta-analysis of 134 effect sizes from 34 articles ( N = 12,980). Incentive alignment increases … predictive validity. We hope to stimulate a rethink in practice to make more use of incentive alignment and help decide whether …

focuses on two principles that seek to enhance CBC: incentive alignment and adaptive choice-based conjoint (ACBC) analysis … market researchers decide whether to apply incentive alignment, ACBC, or both. Finally, we provide a tutorial to analyze ACBC …

analysis by applying incentive alignment. By integrating anchored MaxDiff (i.e., direct vs. indirect anchoring) with incentive … alignment (present vs. absent) in a 2 × 2 between-subjects preregistered online experiment ( n = 448), the current study is the …