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Search: subject:"Index development"
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Index development
9
Beziehungsmarketing
3
Development indicator
3
Entwicklungsindikator
3
Relationship marketing
3
Benchmarking
2
Brand management
2
Consumer behaviour
2
Developing countries
2
Entwicklungsländer
2
Fan loyalty
2
Formative scale development
2
India
2
Indian Premier League
2
Indien
2
Konsumentenverhalten
2
Markenführung
2
Measurement
2
Messung
2
Nachhaltige Entwicklung
2
Sport-based team brand equity
2
Sustainable Development Goals
2
Sustainable development
2
Sustainable development goals
2
index development
2
AI tools
1
Arbeitsgruppe
1
Asia
1
Asien
1
Bewertung
1
Brand image
1
Brand loyalty
1
Cities
1
Corporate culture
1
Cultural attractiveness
1
Culture
1
Culture-ladenness fit (CLF)
1
Customer experience
1
Customer satisfaction
1
Customer touchpoints
1
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Undetermined
11
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2
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Article
12
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9
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9
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1
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1
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English
12
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1
Author
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Gupta, Anil
2
Mishra, Abhishek
2
Yousaf, Anish
2
Babu, Sarath
1
Bai, Billy
1
Bartikowski, Boris
1
Dubey, Amlendu Kumar
1
Eggert, Andreas
1
Gierl, Heribert
1
Kashyap, Rachita
1
Keelath, Muhammad Shafi
1
Khalid, Ahmad Mohd
1
Kim, Hyunsu
1
Kleinaltenkamp, Michael
1
Leung, Xi Yu
1
Mandal, Santanu
1
Moon, Jiyoung
1
Nair, Pratap Kumar Surendran
1
Pak, Sŏng-hun
1
Park, Jehoon
1
Ponnam, Abhilash
1
Prohl-Schwenke, Katharina
1
Rai, Vinita
1
Raman, Raghu
1
Ramanan, T. Radha
1
Richard, Marie-Odile
1
Sharma, Seema
1
Shrivastava, Monica
1
So, Kevin Kam Fung
1
Trezzini, Bruno
1
Zhang, Huiying
1
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Global Labour in Distress, Volume II : Earnings, (In)decent Work and Institutions
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of process management and benchmarking : IJPMB
1
International journal of services, economics and management
1
Journal of Indian Business Research
1
Journal of Indian business research
1
Journal of business research : JBR
1
KIEP working paper
1
Quality & Quantity: International Journal of Methodology
1
Technology analysis & strategic management
1
The marketing review
1
Tourism management : research, policies, practice
1
Tourism review
1
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ECONIS (ZBW)
11
RePEc
1
Other ZBW resources
1
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1
Assessing value-in-use management from the customers' perspective
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
; …
- In:
Industrial marketing management : the international …
129
(
2025
),
pp. 37-49
Persistent link: https://www.econbiz.de/10015451137
Saved in:
2
Gen Zs and millennials' orientation towards AI tools : an index approach
Mandal, Santanu
;
Babu, Sarath
;
Raman, Raghu
- In:
Technology analysis & strategic management
37
(
2025
)
13
,
pp. 4477-4497
Persistent link: https://www.econbiz.de/10015550176
Saved in:
3
Customer touchpoints : conceptualization,
index
development
, and validation
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Tourism management : research, policies, practice
103
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10015052067
Saved in:
4
An analysis on the regional integration of Northeast Asia by developing NARCI (Northeast Asia Regional Cooperation Index)
Moon, Jiyoung
;
Park, Jehoon
;
Pak, Sŏng-hun
-
2023
Persistent link: https://www.econbiz.de/10014442404
Saved in:
5
Fit or misfit of culture in marketing communication? : development of the culture-ladenness fit index
Bartikowski, Boris
;
Richard, Marie-Odile
;
Gierl, Heribert
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383210
Saved in:
6
Cultural attractiveness index for sustainable cities : Tourism Agenda 2030
Zhang, Huiying
;
Leung, Xi Yu
;
Bai, Billy
- In:
Tourism review
78
(
2023
)
2
,
pp. 411-426
Persistent link: https://www.econbiz.de/10014301475
Saved in:
7
To develop an index measuring financial awareness amongst the rural women beneficiaries of a microfinance institution
Rai, Vinita
;
Shrivastava, Monica
- In:
International journal of services, economics and management
13
(
2022
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10013257683
Saved in:
8
Data gap analysis, indicator selection and
index
development
: a case for developing economies
Khalid, Ahmad Mohd
;
Sharma, Seema
;
Dubey, Amlendu Kumar
- In:
Global Labour in Distress, Volume II : Earnings, …
,
(pp. 577-644)
.
2022
Persistent link: https://www.econbiz.de/10013482707
Saved in:
9
Development of a composite dynamic capability index for benchmarking new product development performance : an empirical study among industries in electronics sector
Nair, Pratap Kumar Surendran
;
Ramanan, T. Radha
; …
- In:
International journal of process management and …
11
(
2021
)
6
,
pp. 839-863
Persistent link: https://www.econbiz.de/10012672195
Saved in:
10
Conceptualising a formative model for online review helpfulness : proposal
Kashyap, Rachita
;
Ponnam, Abhilash
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012155725
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