Youness, Chebli; Valette-Florence, Pierre; Assaf, Cynthia - In: Qualitative Market Research: An International Journal 27 (2023) 1, pp. 108-128
-difference multidimensional scaling approach (INDSCAL) was applied to display the overall semantic space among generated items. Findings The … as images. Moreover, this research intends to analyze the gathered data using both INDSCAL and fuzzy k-means cluster …