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  • Search: subject:"Induction of emotion"
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Advertising effects 1 Beer 1 Bier 1 Cognition 1 Consumer behaviour 1 Electrical conductance sensor 1 Electroencephalogram 1 Emotion 1 Eye-tracking 1 Induction of emotion 1 Kognition 1 Konsumentenverhalten 1 Neuroscience 1 Neurowissenschaften 1 Perception 1 Visual attention 1 Visual perception 1 Visualisierung 1 Visualization 1 Visuelle Wahrnehmung 1 Wahrnehmung 1 Werbewirkung 1
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English 1
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Giraldi, Janaina de Moura Engracia 1 Lourenção, Marina Toledo de Arruda 1 Oliveira, Jorge Henrique Caldeira de 1 Paula, André Luiz Damião de 1
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European journal of marketing 1
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ECONIS (ZBW) 1
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Effect of emotion induction on potential consumers' visual attention in beer advertisements : a neuroscience study
Paula, André Luiz Damião de; Lourenção, Marina … - In: European journal of marketing 57 (2023) 1, pp. 202-225
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