Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Industrial background"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
1
B2B brand
1
B2C market
1
Beziehungsmarketing
1
Brand
1
Brand extension
1
Brand image
1
Brand management
1
Brand personality appeal clarity
1
Business-to-business marketing
1
Consumer behaviour
1
Industrial background
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Markenartikel
1
Markenführung
1
Markenimage
1
Markentransfer
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
Supplier relationship management
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ding, Yi
1
Feng, Wenting
1
Ke, Nianman
1
Zhou, Zhimin
1
Published in...
All
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
