Jamshed, Namozov; Gayatri, Gita - In: ASEAN marketing journal : Association of Southeast … 17 (2025) 1, pp. 87-110
marketing, particularly Online Information Quality (OIQ) and User-Friendly Accessibility (UFA), on the Behavioral Intentions of …. However, Online Information Quality shows no direct effect, suggesting a shift in digital content preferences among young …