Ji, Junzhe; Dimitratos, Pavlos; Huang, Qingan - In: International Marketing Review 33 (2016) 2, pp. 219-245
-mode performance. Despite their significance from an information processing perspective, these issues have not been sufficiently …-performance association. These findings support and refine the rationale of the information processing perspective. Originality/value – These … an information processing perspective to examine the effects of SDMPs on entry mode performance. …