//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Mobile Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Informationsverarbeitung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Mobile Marketing
Mobile Anwendung
1,642
Mobile application
1,642
Mobile communications
640
Mobilkommunikation
640
Consumer behaviour
398
Konsumentenverhalten
398
Mobile Business
337
Mobile business
336
Innovation adoption
301
Innovationsakzeptanz
301
Informationsverarbeitung
234
Mobile phone
200
Mobiltelefon
200
USA
170
United States
169
Online-Marketing
141
Internet marketing
134
Funktechnik
115
Radio engineering
115
Deutschland
108
Germany
101
Datenschutz
91
Data protection
90
Internet
90
Theorie
87
Theory
87
Beziehungsmarketing
82
Relationship marketing
82
Electronic Commerce
80
Social Web
78
Social web
78
Online retailing
74
Online-Handel
74
Customer satisfaction
70
Innovation diffusion
70
Innovationsdiffusion
70
Kundenzufriedenheit
70
Informationstechnik
68
Electronic Banking
67
Electronic banking
67
more ...
less ...
Online availability
All
Undetermined
34
Free
8
Type of publication
All
Article
41
Book / Working Paper
16
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
Aufsatz im Buch
8
Book section
8
Hochschulschrift
3
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Thesis
2
Arbeitspapier
1
Aufsatzsammlung
1
Guidebook
1
Ratgeber
1
Working Paper
1
more ...
less ...
Language
All
English
48
German
8
Portuguese
1
Author
All
Sajad Rezaei
5
Heinemann, Gerrit
4
Ghose, Anindya
3
Cui, Xuebin
2
Gaiser, Christian
2
Gaiser, Christian W.
2
Liu, Yinyuan
2
Narang, Unnati
2
Seehaus, Christoph
2
Shankar, Venkatesh
2
Aickelin, Uwe
1
Albert, Melinda
1
Alcázar Martínez, Benjamin del
1
Alhudaithy, Abdullatif I. R.
1
Ataman, M. Berk
1
Axcell, Shana
1
Aydin, Zeynep
1
Baek, Tae Hyun
1
Bagnall, Gaynor
1
Bauer, Christine
1
Behre, Sebastian
1
Brandt, Tobias
1
Bruggen, Gerrit H. van
1
Chew, Hong Wee
1
Choi, Jeonghye
1
Choi, Yung Kyun
1
Crawford, Garry
1
Damski, Chris
1
Diacon, Paula-Elena
1
Dinsmore, John
1
Dominici, Gandolfo
1
Donaldson, Jeff
1
Donici, Gabriel-Andrei
1
Drossos, Dimitris
1
Ellis, Debbie
1
Estrader, Joaquin
1
Fang, Zheng
1
Florido-Benítez, Lázaro
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Published in...
All
SpringerLink / Bücher
4
Apps management and e-commerce transactions in real-time
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Information systems research : ISR
2
Journal of business research : JBR
2
Advances in e-business research (AEBR) book series
1
Arts and the market
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
CES working papers
1
E-consumers in the era of new tourism
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic commerce research
1
Expert journal of marketing
1
Handbook of research on effective advertising strategies in the social media age
1
Handbook of research on mobile marketing management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management for Professionals
1
Management for professionals
1
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing in a digital world
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Premier reference source
1
Psychology & marketing
1
Reihe Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
57
Showing
1
-
10
of
57
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
What drives generation-y women to buy fashion items online?
Parker, Christopher J.
;
Kuo, Hsin-Yun
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
Saved in:
3
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
4
Mobile consumers and applications : essays on mobile marketing
Aydin, Zeynep
-
2021
Persistent link: https://www.econbiz.de/10012672089
Saved in:
5
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
6
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
7
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana
;
Ellis, Debbie
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
Saved in:
8
Augmented reality advertising via a mobile app
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012817135
Saved in:
9
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
10
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->