Ni Putu Ari Krismajayanti; Sri Darma; Mahyuni, Luh Putu; … - In: Administrative Sciences : open access journal 16 (2026) 3, pp. 1-20
This study rethinks innovation diffusion in craft-based small and medium-sized enterprises (SMEs) by examining how … in Bali, Indonesia, the study analyzes in-depth interviews with artisans through the lens of Innovation Diffusion Theory … contributes theoretically by extending Innovation Diffusion Theory beyond linear adoption models, demonstrating how culturally …