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  • Search: subject:"Interactive"
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Year of publication
Subject
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Interaktive Medien 517 Interactive media 499 Bildschirmtext 231 Theorie 221 Theory 216 Consumer behaviour 194 Konsumentenverhalten 190 Online-Marketing 155 Internet marketing 154 Deutschland 148 Relationship marketing 123 Social Web 123 Social web 123 Beziehungsmarketing 122 Computer operations 119 Rechnerbetrieb 119 Panel 118 Panel study 116 Germany 95 Internet 88 Estimation theory 86 Schätztheorie 86 Electronic Commerce 82 E-commerce 78 Innovation 68 Online retailing 68 Online-Handel 68 Multi-criteria analysis 66 Multikriterielle Entscheidungsanalyse 66 Mathematical programming 59 Mathematische Optimierung 59 interactive fixed effects 58 Advertising effects 57 Werbewirkung 57 Scheduling problem 56 Scheduling-Verfahren 56 Schätzung 56 Estimation 55 Marketing management 53 Marketingmanagement 53
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Online availability
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Undetermined 871 Free 482 CC license 29
Type of publication
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Article 1,460 Book / Working Paper 766 Journal 19
Type of publication (narrower categories)
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Article in journal 873 Aufsatz in Zeitschrift 873 Aufsatz im Buch 188 Book section 188 Working Paper 165 Graue Literatur 136 Non-commercial literature 136 Arbeitspapier 107 Hochschulschrift 67 research-article 55 Thesis 45 Aufsatzsammlung 34 Collection of articles of several authors 33 Sammelwerk 33 Article 28 Dissertation u.a. Prüfungsschriften 19 Konferenzschrift 19 Amtsdruckschrift 11 Bibliografie enthalten 11 Bibliography included 11 Case study 11 Fallstudie 11 Government document 11 Bibliographie 8 Conference paper 8 Konferenzbeitrag 8 Conference proceedings 6 review-article 6 Handbook 5 Handbuch 5 Monografische Reihe 5 Collection of articles written by one author 4 Forschungsbericht 4 Sammlung 4 case-report 4 conceptual-paper 4 review 4 Conference Paper 3 Lehrbuch 3 Textbook 3
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Language
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English 1,435 Undetermined 425 German 374 French 9 Spanish 4 Serbian 2 Italian 1 Polish 1 Portuguese 1 Romanian 1 Albanian 1
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Author
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Heifetz, Aviad 24 Meier, Martin 23 Weidner, Martin 22 Westerlund, Joakim 21 Schipper, Burkhard C. 20 Eberhardt, Markus 18 Moon, Hyungsik Roger 16 Miettinen, Kaisa 14 Su, Liangjun 12 Gao, Jiti 10 Pesaran, M. Hashem 10 Hayakawa, Kazuhiko 9 Baird, Kevin 8 Karanassou, Marika 8 Linton, Oliver 8 Zhou, Qiankun 8 Bauer, Hans H. 7 Chen, Huaping 7 Clement, Michel 7 Shum, Matthew 7 Yamagata, Takashi 7 Andersen, Torben Juul 6 Boese-Schlosser, Vanessa 6 Desbordes, Rodolphe 6 Hager, Astrid 6 Hsiao, Cheng 6 Kirschke, Dieter 6 Millimet, Daniel L. 6 Peng, Bin 6 Schipper, Burkhard 6 Snower, Dennis J. 6 Zhou, Shengchao 6 Bell, William Paul 5 Bellman, Steven 5 Berland, Nicolas 5 Bonanno, Giacomo 5 Brown, Nicholas 5 Cauberghe, Verolien 5 Chen, Mingli 5 Cheng, Tingting 5
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 26 Université Paris-Dauphine (Paris IX) 10 HAL 7 Economics Department, University of California-Davis 6 IGI Global 5 University of Bonn, Germany 5 European Association of Agricultural Economists - EAAE 4 Europäische Kommission 4 Springer Fachmedien Wiesbaden 4 Bildschirmtext-Anbieter-Vereinigung 3 Deutscher Industrie- und Handelstag 3 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 3 HEC Paris (École des Hautes Études Commerciales) 3 Heinrich-Hertz-Institut für Nachrichtentechnik <Berlin, West> 3 Institute for the Study of Labor (IZA) 3 School of Economics, Singapore Management University 3 Université Paris-Dauphine 3 Anbietertagung Btx-Agrar <1986, Kiel> 2 Bildschirmtext-Anbieter-Vereinigung / Arbeitskreis Bildung 2 Bureau d'Économie Théorique et Appliquée (BETA), Université de Strasbourg 2 CESifo 2 Centre for Innovation, Research and Competence in the Learning Economy (CIRCLE), Lunds Universitet 2 Centro de Estudos e Formação Avançada em Gestão e Economia (CEFAGE-UE), Universidade de Évora 2 DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies 2 Department für Agrarökonomie, Humboldt-Universität Berlin 2 EconWPA 2 Edward Elgar Publishing 2 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 2 European Centre for the Development of Vocational Training 2 European Regional Science Association 2 Faculdade de Economia, Universidade do Porto 2 Institute of Economic Research, Kyoto University 2 Inter-American Development Bank 2 International Institute of Social and Economic Sciences 2 Mathematica Policy Research 2 Sonderforschungsbereich 373, Quantifikation und Simulation ökonomischer Prozesse, Wirtschaftswissenschaftliche Fakultät 2 Universität St. Gallen 2 Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations 2 Wilhelm-Schickard-Institut für Informatik <Tübingen> 2 Wirtschafts- und Sozialwissenschaftliche Fakultät, Friedrich-Alexander-Universität Erlangen-Nürnberg 2
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Published in...
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication 23 MPRA Paper 23 International journal of production research 21 Computers & operations research : and their applications to problems of world concern ; an international journal 18 Journal of retailing and consumer services 18 European journal of operational research : EJOR 17 Journal of econometrics 17 Bildschirmtext in Agrar- und Ernährungswirtschaft : aktuelle Kurzberichte 16 Schriftenreihe der Studiengruppe Bildschirmtext 16 Btx-Reihe 15 Economics letters 15 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 13 Management Science 13 Journal of business research : JBR 12 Management accounting research 12 The Oxford handbook of information and communication technologies 11 Computational Statistics 10 Journal of business & economic statistics : JBES ; a publication of the American Statistical Association 10 Technological forecasting & social change : an international journal 10 cemmap working paper 10 Bonn Econ Discussion Papers 9 CEMMAP working papers / Centre for Microdata Methods and Practice 9 Economics Papers from University Paris Dauphine 9 Journal of advertising research 9 Working Paper 9 IZA Discussion Papers 8 International journal of advertising : the quarterly review of marketing communications 8 Omega : the international journal of management science 8 SpringerLink / Bücher 8 The econometrics journal 8 Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues 8 CESifo Working Paper 7 Cambridge working papers in economics 7 Digital advertising : theory and research 7 Discussion papers / CEPR 7 Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet 7 International Journal of Action Research 7 International Journal of Information Technology & Decision Making (IJITDM) 7 International journal of product development : IJPD 7 MCQT'10 : computational methods and applications in queueing theory 7
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Source
All
ECONIS (ZBW) 1,460 RePEc 380 USB Cologne (EcoSocSci) 179 Other ZBW resources 129 EconStor 89 BASE 8
Showing 1 - 10 of 2,245
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Conducting real-time interactive experiments online : a guide for researchers
Flecke, Sarah Lynn; Bachler, Sebastian - In: Journal of behavioral and experimental finance 48 (2025), pp. 1-12
Persistent link: https://www.econbiz.de/10015585462
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Connecting the dots : haptic imagery's sequential impact via serial mediation in Social Commerce Applications
Chong, Sin-Er; Ng, Siew Imm; Norazlyn Kamal Basha; Lim, … - In: The international journal of business science & applied … 19 (2024) 2, pp. 1-21
By integrating the Theory of Interactive Media Effects (TIME) and flow theory, this research investigates the influence …
Persistent link: https://www.econbiz.de/10015374473
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Examining associations between socio-demographic characteristics and online shopping risk determinants of consumers in Bulgaria
Ivanova, Zoya - In: Administrative Sciences : open access journal 16 (2026) 3, pp. 1-17
This study examines associations between socio-demographic characteristics and online shopping risk determinants of consumers in Bulgaria. It focuses on nine risk determinants grouped into four domains-technological, logistical, legal and geographical, and other risks. The analysis is based on...
Persistent link: https://www.econbiz.de/10015634036
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Does market engagement in public procurement foster innovation? : results from a Pan-European survey
Berkhout, Pelle; Rainville, Anne Marie; Janssen, Matthijs; … - In: Research policy : policy, management and economic … 55 (2026) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10015573284
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Transforming the e-commerce experience : the impact of augmented reality on consumer purchase intention
Zahr, Ahmad Abou; Ali, Ali Abou; Abbas, Alaaeddine - In: International journal of electronic business : IJEB 21 (2026) 3, pp. 316-339
Persistent link: https://www.econbiz.de/10015652088
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Multiple structural breaks in interactive effects panel data models
Ditzen, Jan; Karavias, Yiannis; Westerlund, Joakim - In: Journal of applied econometrics 40 (2025) 1, pp. 74-88
Persistent link: https://www.econbiz.de/10015372714
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Innovative interactive instruction to enhance learning behaviors
Huang, Duen-Huang - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-9
LINE and Google Translate- -for language learning. A multimodal interactive teaching program, combining cooperative …
Persistent link: https://www.econbiz.de/10015192349
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A democratic dividend in trade? : evidence from a flexible empirical implementation
Desbordes, Rodolphe; Eberhardt, Markus; Larch, Mario - 2025 - This version: March 4, 2025
We study the causal effect of country-specific democratic regime change on bilateral trade flows, extending structural gravity empirics to ‘heterogeneous gravity’ estimated at the country-pair level. Our difference-in-differences implementation accounts for selection into regime change,...
Persistent link: https://www.econbiz.de/10015332073
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Modelling green knowledge production and environmental policies with semiparametric panel data regression models
Musolesi, Antonio; Golinelli, Davide; Mazzanti, Massimiliano - In: Empirical economics : a quarterly journal of the … 68 (2025) 1, pp. 327-352
Persistent link: https://www.econbiz.de/10015193774
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A democratic dividend in trade? : evidence from a flexible empirical implementation
Desbordes, Rodolphe; Eberhardt, Markus; Larch, Mario - 2025 - This version: March 21, 2025
Persistent link: https://www.econbiz.de/10015338140
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