Search Results - subject:"Interactivity"

Disentangling composite influences of social connectivity and system interactivity on continuance intention in mobile short video applications : the pivotal moderation of user-perc...

Pang, Hua; Ruan, Yang - In: Journal of retailing and consumer services 80 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015114697

Changes in the digital world : an explanatory analysis of the key factors linked to virtual interactivity

Villar-Guevara, Miluska; García-Salirrosas, Elizabeth … - In: Administrative Sciences : open access journal 15 (2025) 7, pp. 1-25

Virtual interactivity in marketing has evolved significantly in recent decades, becoming an essential tool for …, this research aimed to analyze the effect of virtual interactivity on customer loyalty and WOM through multiple sequential … SD = 6.0). Data were collected using a self-report form on virtual interactivity, relationship marketing, WOW, customer …

Persistent link: https://www.econbiz.de/10015436040

Exploring student response systems for large group teaching : a tale of engagement at scale

Barker, Sandra; Gribble, Lynn C. - In: Journal of work-applied management : JWAM 16 (2024) 2, pp. 316-328

Persistent link: https://www.econbiz.de/10015189053

The central role of consumer-brand engagement in product and service brand contexts

Ndhlovu, T.; Maree, T. - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 944-961

Persistent link: https://www.econbiz.de/10015138152

Deciphering technological contributions of visibility and interactivity to website atmospheric and customer stickiness in AI-driven websites : the pivotal function of online flow s...

Pang, Hua; Ruan, Yang; Zhang, Kaige - In: Journal of retailing and consumer services 78 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015095237

Predicting customer loyalty to Airbnb using PLS-SEM : the role of authenticity, interactivity, involvement and customer engagement

Sallaku, Rezarta; Vigolo, Vania - In: The TQM journal : the international review of … 36 (2024) 5, pp. 1346-1368

Persistent link: https://www.econbiz.de/10014548986

Avatars of influence : understanding how virtual influencers trigger consumer engagement on online booking platforms

Akhtar, Nadeem; Hameed, Zahid; Islam, Tahir; Pant, … - In: Journal of retailing and consumer services 78 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015085051

Online content creators' and viewers' interdependent journeys

Hollebeek, Linda D.; Anselmsson, Johan; … - In: Services marketing quarterly 45 (2024) 3, pp. 296-318

Persistent link: https://www.econbiz.de/10015049447

Transparentizing the "black box" of live streaming : impacts of live interactivity on viewers' experience and purchase

Wu, Dezhi; Wang, Xinwei; Ye, Hua - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 3820-3831

Persistent link: https://www.econbiz.de/10015407714

The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction

Butkouskaya, Vera; Oyner, Olga; Kazakov, Sergey - In: Journal of Economics, Finance and Administrative Science 28 (2023) 56, pp. 319-334

): consistency, interactivity and connectivity, as predictors of positive customer evaluation (product and retail service … IMC consistency positively impacts product and service satisfaction. However, the effect of IMC interactivity was only … (consistency, interactivity and connectivity) on product and service satisfaction. …

Persistent link: https://www.econbiz.de/10014516387