Innovative smart technologies are essential for managing agricultural waste effectively, but farmers' adoption of such approaches is still difficult. Here, we provide a fresh viewpoint by differentiating how farmers react to simplicity-oriented versus gamification-oriented designs in smart...

We conduct an online experiment to assess the effect of the anchoring bias on consumer ratings. We depart from the canonical anchoring literature by implementing non-numerical (visual) anchors in a framed rating task. We compare three anchoring conditions, with either high, low, or socially...

Purpose The aim of the research is to evaluate different modality for product reviews presentation and its impact on users' performance, purchase intention and enjoyment. Design/methodology/approach The study utilized an experimental approach with 48 opportunistic participants in three groups...

Steigende Herausforderungen, wie z.B. ein intensiver Wettbewerbsdruck hinsichtlich Innovationen und eine damit einhergehende Individualisierung der Produkte sowie eine steigende Internationalisierung führen zu einem Wandel in der Automobilbranche. Die Kombination der Faktoren führt zu einem...