Jain, Subhash C. (ed.); Griffith, David A. (ed.) - 2011 - Second edition
in the extant literature. The book consists of insights from leading scholars in international marketing, working not … only to advance the theoretical underpinnings of today’s most important international marketing issues, but also to provide … insights for how the field of scholarship and practice of international marketing might develop in the future. -- The authors …