This study examines the association between export promotion programs (EPPs) and export knowledge, commitment, and management perception, examining their relationship with export strategy, competitiveness, and performance, especially for firms in international markets. Using data collected from...

Based on the analysis of the current state of international markets, the article reveals the main problematic issues of creating an effective strategy for companies to enter them. The criteria and approaches to the segmentation of international markets are also disclosed. Priority directions for...