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  • Search: subject:"Internationales Marketing"
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Year of publication
Subject
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Internationales Marketing 5,521 International marketing 4,805 Multinationales Unternehmen 718 Marketingmanagement 700 Marketing management 666 Transnational corporation 658 Konsumentenverhalten 625 Consumer behaviour 622 Welt 570 World 567 Brand management 548 Markenführung 548 Globalisierung 484 Globalization 467 Deutschland 438 USA 413 Theorie 411 International market entry 410 Internationaler Markteintritt 410 Theory 406 United States 400 Germany 388 Export 361 KMU 321 SME 321 Markenimage 296 Brand image 293 Marketing 280 China 279 Kulturelle Identität 257 Cultural identity 255 Unternehmenserfolg 211 Firm performance 209 Brand 191 Interkulturelles Management 189 Markenartikel 188 EU-Staaten 187 EU countries 182 Schwellenländer 182 Emerging economies 179
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Online availability
All
Undetermined 851 Free 304
Type of publication
All
Article 2,875 Book / Working Paper 2,580 Journal 73
Type of publication (narrower categories)
All
Article in journal 2,088 Aufsatz in Zeitschrift 2,088 Aufsatz im Buch 760 Book section 760 Graue Literatur 493 Non-commercial literature 493 Hochschulschrift 350 Collection of articles of several authors 328 Sammelwerk 328 Thesis 283 Lehrbuch 230 Textbook 206 Working Paper 195 Arbeitspapier 181 Bibliografie enthalten 158 Bibliography included 158 Case study 133 Fallstudie 133 Aufsatzsammlung 118 Konferenzschrift 106 Dissertation u.a. Prüfungsschriften 91 Reprint 73 Conference proceedings 70 Amtsdruckschrift 60 Government document 60 Glossar enthalten 43 Glossary included 43 No longer published / No longer aquired 30 Handbook 29 Handbuch 29 Guidebook 22 Ratgeber 22 Statistik 21 Fallstudiensammlung 20 Mehrbändiges Werk 19 Multi-volume publication 19 Bibliografie 17 Systematic review 17 Übersichtsarbeit 17 Adressbuch 12
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Language
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English 4,179 German 1,075 Undetermined 114 French 48 Italian 35 Spanish 33 Polish 24 Hungarian 13 Bulgarian 6 Russian 5 Swedish 5 Danish 3 Dutch 3 Norwegian 3 Romanian 3 Czech 2 Portuguese 2 Arabic 1 Finnish 1 Croatian 1 Japanese 1 Slovak 1 Slovenian 1 Serbian 1 Turkish 1 Ukrainian 1
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Author
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Czinkota, Michael R. 37 Kotabe, Masaaki 37 Ronkainen, Ilkka A. 31 Keegan, Warren J. 28 Douglas, Susan P. 27 Sander, Matthias 26 Meffert, Heribert 25 Cavusgil, S. Tamer 24 Cateora, Philip R. 23 Diamantopoulos, Adamantios 22 Fantapié Altobelli, Claudia 21 Kaynak, Erdener 21 Mooij, Marieke K. de 21 Samiee, Saeed 21 Swoboda, Bernhard 21 Zentes, Joachim 21 Berndt, Ralph 20 Ghauri, Pervez N. 20 Craig, C. S. 18 Griffith, David A. 18 Jain, Subhash C. 18 Meissner, Hans Günther 18 Usunier, Jean-Claude 18 Zou, Shaoming 18 Backhaus, Klaus 17 Manrai, Ajay K. 17 Steenkamp, Jan-Benedict E. M. 17 Voeth, Markus 17 Hollensen, Svend 16 Paliwoda, Stanley J. 16 Sheth, Jagdish N. 16 Doole, Isobel 15 Helsen, Kristiaan 15 Johansson, Johny K. 15 Leonidou, Leonidas C. 15 Müller, Stefan 15 Solberg, Carl Arthur 15 Terpstra, Vern 15 Jeannet, Jean-Pierre 14 Katsikeas, Constantine S. 14
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Institution
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American Marketing Association 13 GATE Germany, Konsortium Internationales Hochschulmarketing 11 UNCTAD / Secretariat 10 International Trade Centre 6 UNCTAD 6 Fördergesellschaft Marketing an der Universität Augsburg 5 Institute of Marketing and Management <Delhi> 5 Springer Fachmedien Wiesbaden 5 Edward Elgar Publishing 4 European Society for Opinion and Marketing Research 4 IGI Global 4 International Chamber of Commerce 4 OECD 4 Springer International Publishing 4 Books on Demand GmbH <Norderstedt> 3 Indian Institute of Foreign Trade <Delhi> 3 Institut für Weltwirtschaft 3 National Bureau of Economic Research 3 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 3 World Institute for Development Economics Research 3 Business & Economics Society International 2 Chambre de commerce et d'industrie de Paris 2 Chartered Institute of Marketing 2 Deutscher Akademischer Austauschdienst 2 Donecʹkyj Nacionalʹnyj Universytet 2 Europäische Kommission 2 General Agreement on Tariffs and Trade 2 Georg-August-Universität Göttingen / Abteilung Industrielles Management 2 Harvard Graduate School of Business Administration 2 IMP Group 2 Indian Institute of Foreign Trade 2 Information Resources Management Association 2 Institut für Betriebswirtschaftslehre des Außenhandels <Wien> 2 Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen> 2 Institute of Marketing 2 International Symposium on Trade Efficiency <1994, Columbus, Ohio> 2 Internationale Vereinigung der Textilindustrie 2 National Council of Applied Economic Research 2 Russell Sage Foundation 2 School of Business <Ottawa> / International Business Study Group 2
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Published in...
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Journal of international marketing 118 Journal of global marketing 109 International marketing review 106 Journal of business research : JBR 98 Advances in international marketing 45 International business review : the official journal of the European International Business Academy 43 Europäische Hochschulschriften / 5 42 Journal of international business studies : JIBS ; an official journal of the Academy of International Business 42 Industrial marketing management : the international journal for industrial and high-tech firms 35 Journal of international consumer marketing 32 Handbook of research in international marketing 26 Journal of euromarketing 26 Management international review : mir ; journal of international business 25 The journal of brand management : an international journal 25 Asia Pacific journal of marketing and logistics 24 European journal of marketing : EJM 24 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 20 International journal of advertising : the quarterly review of marketing communications 18 Journal of the Academy of Marketing Science 18 The SAGE handbook of international marketing 18 Gabler Edition Wissenschaft 17 SpringerLink / Bücher 17 International journal of business and globalisation : IJBG 16 Journal of strategic marketing 16 Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg 15 Journal of world business : JWB 15 Arbeitspapier / Institut für Marketing, Universität Mannheim 14 Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 14 European journal of international management : EJIM 14 Handbook of research on international advertising 14 Journal of marketing 14 Marketing intelligence & planning 14 Springer eBook Collection 14 The journal of product & brand management 14 International marketing ; Vol. 1 13 International marketing ; Vol. V 13 Journal of macromarketing : examining the interactions among markets, marketing, and society 13 Journal of marketing management : MM 13 Research handbook on export marketing 13 The journal of business & industrial marketing 13
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Source
All
ECONIS (ZBW) 4,981 USB Cologne (EcoSocSci) 497 EconStor 23 OLC EcoSci 15 USB Cologne (business full texts) 7 RePEc 3 BASE 2
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Showing 1 - 10 of 5,528
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Brand clarity of local and global brands in fast-moving consumer goods : an empirical study in a Middle East country
Vaziri, Maryam; Llonch-Andreu, Joan; López-Belbeze, Pilar - In: Journal of Islamic marketing 14 (2023) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10013536366
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Does uncertainty boost exports? : a study on the effect of innovation and marketing capabilities in a small and innovation-intensive sector
Vieira, Jorge; Frade, Rui; Martinho, Filipa; Martinho, … - In: Economies : open access journal 11 (2023) 1, pp. 1-20
The main goal of this research is to study the impact of uncertainty on export performance, from a resource-based perspective. Despite the ample research on how economies behave during periods of high uncertainty, there is still a poor understanding of how this affects smaller sectors,...
Persistent link: https://www.econbiz.de/10013500906
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Differentiation strategy and export performance in emerging countries : mediating effects of positional advantage among Mozambican firms
Navaia, Eurico Colarinho; Moreira, António; Ribau, Cláudia - In: Economies : open access journal 11 (2023) 2, pp. 1-16
Small and medium-sized enterprises (SMEs) play an important role in economic and development growth, particularly in developing countries. Their success depends on the expansion of their markets across borders, based on the strategies adopted, in which differentiation strategies and positional...
Persistent link: https://www.econbiz.de/10013567710
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Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo; Karjaluoto, Heikki; Taiminen, Kimmo; … - In: Journal of international marketing 31 (2023) 1, pp. 106-123
Persistent link: https://www.econbiz.de/10013571777
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International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia; Khan, Zaheer; Arslan, Ahmad; Khan, Huda; … - In: International marketing review 39 (2022) 3, pp. 755-782
Persistent link: https://www.econbiz.de/10013396319
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Cross-border e-commerce as a foreign market entry mode among SMEs : the relationship between export capabilities and performance
Cassia, Fabio; Magno, Francesca - In: Review of international business and strategy 32 (2022) 2, pp. 267-283
Persistent link: https://www.econbiz.de/10013189313
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Are born global firms really a "new breed" of exporters? : empirical evidence from an emerging market
Moen, Øystein; Mohammad Falahat; Lee, Yan Yin - In: Journal of international entrepreneurship 20 (2022) 1, pp. 157-193
Persistent link: https://www.econbiz.de/10013190639
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Market share analysis and export performance of indonesian crude palm oil in the EU market
Jamilah, Jamilah; Zahara, Hafni; Kembaren, Emmia Tambarta; … - In: International Journal of Energy Economics and Policy : IJEEP 12 (2022) 2, pp. 218-225
Persistent link: https://www.econbiz.de/10013193707
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Digital connectivity and firm participation in foreign markets : an exporter-based bilateral analysis
Imbruno, Michele; Cariolle, Joel; De Melo, Jaime - 2022
Persistent link: https://www.econbiz.de/10013255866
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Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina; Biedenbach, Thomas; Hultén, Peter; … - In: The journal of brand management : an international journal 29 (2022) 4, pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
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