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  • Search: subject:"Internationales Marketing"
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Year of publication
Subject
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Internationales Marketing 6,219 International marketing 5,502 Marketingmanagement 890 Konsumentenverhalten 865 Consumer behaviour 862 Marketing management 855 Multinationales Unternehmen 821 Transnational corporation 753 Brand management 691 Markenführung 691 Welt 620 World 617 Globalisierung 585 Globalization 560 International market entry 515 Internationaler Markteintritt 515 Export 468 Theorie 465 Theory 460 Deutschland 454 Germany 402 Marketing 400 Markenimage 395 Brand image 392 USA 390 United States 379 Kulturelle Identität 376 Cultural identity 374 KMU 359 SME 359 Brand 340 Markenartikel 337 China 306 Firm performance 250 Unternehmensperformance 250 Designation of origin 235 Herkunftsbezeichnung 235 Schwellenländer 232 Emerging economies 229 National culture 213
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Online availability
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Undetermined 1,364 Free 450 CC license 59
Type of publication
All
Article 3,353 Book / Working Paper 2,797 Journal 77
Subcategories
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Article in journal 2,354 Book section 807 Textbook 235 Working paper 192 Case study 171 Proceedings 122 Government document 61 Glossary included 44 Handbook 29 Guidebook 22 Statistics 22 Literature review 18 Reference work 7 Introduction 6 Report 3 Annual report 1 Biography 1 Dissertation 1
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Language
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English 4,862 German 1,091 Undetermined 114 French 48 Italian 35 Spanish 33 Polish 24 Hungarian 13 Bulgarian 6 Russian 5 Swedish 5 Danish 3 Dutch 3 Norwegian 3 Romanian 3 Czech 2 Portuguese 2 Ukrainian 2 Arabic 1 Finnish 1 Croatian 1 Japanese 1 Slovak 1 Slovenian 1 Serbian 1 Turkish 1
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Author
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Kotabe, Masaaki 41 Czinkota, Michael R. 40 Ronkainen, Ilkka A. 34 Douglas, Susan P. 31 Keegan, Warren J. 29 Samiee, Saeed 29 Sander, Matthias 28 Meffert, Heribert 26 Cateora, Philip R. 25 Cavusgil, S. Tamer 25 Diamantopoulos, Adamantios 24 Ghauri, Pervez N. 24 Berndt, Ralph 23 Fantapié Altobelli, Claudia 23 Kaynak, Erdener 22 Griffith, David A. 21 Zentes, Joachim 21 Craig, C. S. 20 Mooij, Marieke K. de 20 Jain, Subhash C. 19 Leonidou, Leonidas C. 19 Meissner, Hans Günther 19 Sousa, Carlos M. P. 19 Steenkamp, Jan-Benedict E. M. 19 Zou, Shaoming 19 Manrai, Ajay K. 18 Swoboda, Bernhard 18 Usunier, Jean-Claude 18 Hollensen, Svend 17 Johansson, Johny K. 17 Katsikeas, Constantine S. 17 Schlegelmilch, Bodo B. 17 Westjohn, Stanford A. 17 Backhaus, Klaus 16 Doole, Isobel 16 Magnusson, Peter 16 Paliwoda, Stanley J. 16 Solberg, Carl Arthur 16 Terpstra, Vern 16 Voeth, Markus 16
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Institution
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American Marketing Association 14 GATE Germany, Konsortium Internationales Hochschulmarketing 11 UNCTAD / Secretariat 9 International Trade Centre 7 Edward Elgar Publishing 5 Fördergesellschaft Marketing an der Universität Augsburg 5 Institute of Marketing and Management <Delhi> 5 OECD 5 Springer Fachmedien Wiesbaden 5 UNCTAD 5 European Society for Opinion and Marketing Research 4 Information Resources Management Association 4 International Chamber of Commerce 4 Springer International Publishing 4 Books on Demand GmbH <Norderstedt> 3 Christian-Albrechts-Universität zu Kiel / Institut für Weltwirtschaft 3 IGI Global 3 Indian Institute of Foreign Trade <Delhi> 3 Institut für Betriebswirtschaftslehre des Außenhandels <Wien> 3 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 3 World Institute for Development Economics Research 3 Business & Economics Society International 2 Chambre de commerce et d'industrie de Paris 2 Chartered Institute of Marketing 2 DePaul University / College of Commerce 2 Deutscher Akademischer Austauschdienst 2 Donecʹkyj Nacionalʹnyj Universytet 2 European Communities. 2 Europäische Kommission 2 FAO 2 Georg-August-Universität Göttingen / Abteilung Industrielles Management 2 Harvard Graduate School of Business Administration 2 IMP Group 2 Indian Institute of Foreign Trade 2 Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen> 2 Institute of Marketing 2 Institute of Southeast Asian Studies / ASEAN Economic Research Unit 2 International Advertising Association 2 International Symposium on Trade Efficiency <1994, Columbus, Ohio> 2 Internationale Vereinigung der Textilindustrie 2
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Published in...
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International marketing review 169 Journal of international marketing 138 Journal of global marketing 122 Journal of business research : JBR 106 Handbook of research in international marketing 51 International business review : the official journal of the European International Business Academy 46 Journal of international business studies : JIBS ; an official journal of the Academy of International Business 45 SpringerLink / Bücher 44 Europäische Hochschulschriften / 5 42 Advances in international marketing 41 Industrial marketing management : the international journal for industrial and high-tech firms 41 Journal of international consumer marketing 36 Asia Pacific journal of marketing and logistics 28 Handbook of research on international advertising 27 Journal of euromarketing 25 Management international review : mir ; journal of international business 25 International journal of advertising : the review of marketing communications 24 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 24 European journal of marketing : EJM 23 The journal of business & industrial marketing 23 Research handbook on export marketing 22 The journal of brand management : an international journal 21 Entrepreneurship in international marketing 20 International marketing in the fast changing world 20 Journal of strategic marketing 19 Journal of the Academy of Marketing Science 19 The journal of product & brand management 19 The SAGE handbook of international marketing 18 Gabler Edition Wissenschaft 17 Marketing intelligence & planning 17 European journal of international management : EJIM 16 International journal of business and globalisation : IJBG 16 Journal of international trade & commerce 16 Journal of marketing 16 Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg 15 International marketing ; Vol. 2 15 Journal of marketing communications 15 Marketing Cases from Emerging Multinational Enterprises (eMNEs) : National Brands Asserting Themselves on the Global Stage 15 Springer eBook Collection 15 Arbeitspapier / Institut für Marketing, Universität Mannheim 14
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Source
All
ECONIS (ZBW) 5,680 USB Cologne (EcoSocSci) 497 EconStor 23 OLC EcoSci 15 USB Cologne (business full texts) 7 RePEc 3 BASE 2
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Showing 1 - 10 of 5,459
 
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Revising the concept of a perceived brand globalness : beyond broad market reach
Jadach, Robert; Tłuczak, Agnieszka - 2026
Persistent link: https://www.econbiz.de/10015593552
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Learning by AI : market intelligence and exporting
Antoniades, Alexis; He, Chuan; Liang, Zheming; Xu, Mingzhi - 2026
Early adoption of artificial intelligence (AI) reshaped how firms responded to market dynamics by enhancing data collection and analysis. Linking China's universe of customs shipments to millions of online job ads, we tracked AI hiring in sales, marketing, and analytics to build a firm-level...
Persistent link: https://www.econbiz.de/10015596606
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Generative AI for video translation : consumer evaluation in international markets
Wahid, Risqo; Han, Jiseon; Nizar Fauzan; Karjaluoto, Heikki - 2026
Persistent link: https://www.econbiz.de/10015597392
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Executive insights in the age of AI and global disruption : navigating change, technology, and strategy
Gregory, Gary; Li, Yuli; Solanki, Vijay - 2026
Persistent link: https://www.econbiz.de/10015597393
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Product-market adjustment and wine export performance
Serrano, Raúl; Abella-Garcés, Silvia; Ferrer, Juan Ramón - 2026
This paper analyzes the impact of product-market fit on firms' export performance, focusing specifically on the case of wineries. To this end, we use a representative sample of Spanish wineries and data on 49 export markets. The empirical analysis is based on a firm heterogeneity model that...
Persistent link: https://www.econbiz.de/10015638970
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Young consumers in cultural context : a cross-national study of Hofstede's value dimensions
Bartosik-Purgat, Małgorzata; Rakowska, Wiktoria; … - 2026
Objective: The study aims to evaluate the internal validity of a scale measuring cultural traits in relation to Hofstede's framework and to identify the individual cultural characteristics of young people across three countries: Poland, South Korea, and the United States. Research Design &...
Persistent link: https://www.econbiz.de/10015636954
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Making gems and jewellery clusters exportable
2026
Persistent link: https://www.econbiz.de/10015559861
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An investigation into the evolution of marketing-mix effectiveness : an empirics-first approach
Gielens, Katrijn; Steenkamp, Jan-Benedict E. M. - 2026
Persistent link: https://www.econbiz.de/10015670290
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Export market orientation and new product performance : the moderating roles of process and output controls
Ishii, Ryuta; Yuki, Sho - 2025
Persistent link: https://www.econbiz.de/10015547055
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Peace brand activism : global brand responses to the war in Ukraine
Tsougkou, Eleni; Sykora, Martin; Elayan, Suzanne; Ifie, … - 2025
Persistent link: https://www.econbiz.de/10015147839
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