//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internationales Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
International marketing
18
Internationales Marketing
18
Multinationales Unternehmen
6
Transnational corporation
6
Competitive advantage
4
Wettbewerbsvorteil
4
Großbritannien
3
USA
3
United Kingdom
3
United States
3
Brand image
2
Consumer behaviour
2
Emerging economies
2
Konsumentenverhalten
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Outsourcing
2
Schwellenländer
2
1985
1
Alliance dissolution
1
Alliance formation
1
Auslandsverlagerung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand architecture
1
Brand extension
1
Brand extension success
1
Brand management
1
Brand origin image
1
Brand origin-extension fit
1
Canada
1
China
1
Christen
1
Christians
1
Classification
1
Cultural congruence
1
Cultural identity
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
17
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
18
Author
All
Aksoy, Lerzan
1
Arnold, Mark J.
1
Arunachalam, S.
1
Buckley, Peter J.
1
Casson, Mark
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Chabowski, Brian R.
1
Chang, Sue Ryung
1
Chen, Haipeng
1
Dass, Mayukh
1
Diamantopoulos, Adamantios
1
Erdem, Tülin
1
Fürst, Andreas
1
Giannetti, Verdiana
1
Hirschman, Elizabeth Caldwell
1
Homburg, Christian
1
Houston, Mark B.
1
Hult, G. Tomas M.
1
Kalaignanam, Kartik
1
Katsikeas, Constantine S.
1
Keiningham, Timothy
1
Klein, Saul
1
Kotabe, Masaaki
1
Kuehnl, Christina
1
Lim, Dominic S. K.
1
Magnusson, Peter
1
Mithas, Sunil
1
Mol, Michael J.
1
Moon, Sangkil
1
Morgan, Neil A.
1
Morgeson, Forrest V.
1
Murray, Janet Y.
1
Oh, Chang Hoon
1
Parente, Ronaldo Couto
1
Pedada, Kiran
1
Rubera, Gaia
1
Rugman, Alan M.
1
Ruvio, Ayalla A.
1
Samiee, Saeed
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
International marketing review
124
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Advances in international marketing
39
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
International journal of business and globalisation : IJBG
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A theoretical model of the formation and dissolution of emerging market international marketing alliances
Pedada, Kiran
;
Arunachalam, S.
;
Dass, Mayukh
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 826-847
Persistent link: https://www.econbiz.de/10012301270
Saved in:
2
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
3
When marketing strategy meets culture : the role of culture in product evaluations
Song, Reo
;
Moon, Sangkil
;
Chen, Haipeng
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 384-402
Persistent link: https://www.econbiz.de/10011879692
Saved in:
4
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
5
Knowledge structure in international marketing : a multi-method bibliometric analysis
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 364-386
Persistent link: https://www.econbiz.de/10009524868
Saved in:
6
Offshore outsourcing of customer relationship management : conceptual model and propositions
Kalaignanam, Kartik
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 347-363
Persistent link: https://www.econbiz.de/10009524872
Saved in:
7
Outsourcing and its implications for market success : negative curvilinearity, firm resources, and competition
Kotabe, Masaaki
;
Mol, Michael J.
;
Murray, Janet Y.
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 329-346
Persistent link: https://www.econbiz.de/10009524874
Saved in:
8
Ensuring international competitiveness : a configurative approach to foreign marketing subsidiaries
Homburg, Christian
;
Fürst, Andreas
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 290-312
Persistent link: https://www.econbiz.de/10009524885
Saved in:
9
Export marketing strategy implementation, export marketing capabilities, and export venture performance
Morgan, Neil A.
;
Katsikeas, Constantine S.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10009524891
Saved in:
10
The regional and global competitiveness of multinational firms
Rugman, Alan M.
;
Oh, Chang Hoon
;
Lim, Dominic S. K.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 218-235
Persistent link: https://www.econbiz.de/10009524896
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->