Due to the COVID-19 outbreak globally during 2020, the usage and virtues of food delivery apps (FDA) have increased immensely, facilitating the consumer to access the food and food providers to keep functioning. However, this study aims to investigate the enablers of online consumer engagement...

Two-sided platforms rely on their recommendation algorithms to help visitors successfully find a match. However, on platforms such as VolunteerMatch - which has facilitated millions of connections between volunteers and nonprofits - a sizable fraction of website traffic arrives directly to a...

This research aims to critically evaluate and examine the relationships between social media advertising value (SMAV), consumer personal factor towards social media advertisements (PF), technology acceptance (TAM), theory of behaviours (TPB), and online purchase intention (OPI) in Bangkok,...

In this paper, we empirically study how flagship entry in an online marketplaceaffects consumers, the platform, and various sellers on the platform. We find flagship entry may benefit consumers by expanding the choice set, by intensifying price competition within the entry brand, and by...

This article presents and analyses the results of a large-scale empirical study in which over 11,000 consumers from ten countries in five continents were surveyed about their use, perceptions and understanding of online platform services. To the author’s knowledge, this is the first...

The large volume of contents on online review platforms can cognitively overload consumers. It’s therefore crucial for online review platforms to present information cues and features to help consumers make effective assessments of online reviews faster. Currently, major deficiencies in the...

We examine taste-based and statistical discrimination in an online market. Our approach investigates the unique setting of baseball cards to detect consumer tastes for discrimination based on the race of the player on the card. Our data set allows us to track the transaction history of each...