The digital world operates differently from the old world of print media. Notably, online advertising and purchasing are performed in a fast paced and interactive process. When purchasing online, the first screen a consumer sees is similar to the print advertisements of old. However, unlike...

The emerging use of social media fundamentally changes the communication and interaction of societies and organizations. The use of social media revolutionizes the way organizations market their products and interact with their customers. Social media acts as an agent of change within the...

This study tests the impact of usage of Twitter as a microblogging service provider on shareholders' returns and abnormal returns. In accordance with this purpose, two portfolios were created based on measurement of whether firms had a Twitter account and, if so, their number of followers and...