EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Research Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"Internet marketing"
Narrow search

Narrow search

Year of publication
Subject
All
Online-Marketing 12,894 Internet marketing 12,873 Social Web 5,728 Social web 5,728 Consumer behaviour 4,384 Konsumentenverhalten 4,370 Werbewirkung 2,094 Advertising effects 2,090 Electronic Commerce 2,081 Online retailing 1,977 Online-Handel 1,977 E-commerce 1,945 Advertising 1,787 Werbung 1,780 Viral marketing 1,726 Virales Marketing 1,724 Brand management 1,577 Markenführung 1,570 Relationship marketing 1,549 Beziehungsmarketing 1,545 Internet 1,260 Marketingmanagement 1,138 Marketing management 1,126 Markenimage 897 Brand image 892 Social media 858 Website 857 social media 815 Suchmaschine 710 Search engine 697 Marketing 671 Soziales Netzwerk 570 Social network 484 Digitalisierung 481 USA 477 United States 477 Deutschland 460 Digitization 455 Germany 442 Brand 436
more ... less ...
Online availability
All
Undetermined 5,796 Free 2,347
Type of publication
All
Article 9,244 Book / Working Paper 4,084 Journal 31 Other 8
Type of publication (narrower categories)
All
Article in journal 7,691 Aufsatz in Zeitschrift 7,691 Aufsatz im Buch 1,337 Book section 1,337 Graue Literatur 514 Non-commercial literature 514 Arbeitspapier 381 Working Paper 381 Collection of articles of several authors 267 Sammelwerk 267 Hochschulschrift 256 Ratgeber 237 Guidebook 225 Aufsatzsammlung 214 Case study 174 Fallstudie 174 Thesis 121 Lehrbuch 111 Conference paper 109 Konferenzbeitrag 109 Textbook 87 research-article 73 Konferenzschrift 65 Glossar enthalten 35 Glossary included 35 Handbook 33 Handbuch 33 Collection of articles written by one author 28 Sammlung 28 Conference proceedings 20 review 19 Bibliographie 13 Bibliografie enthalten 12 Bibliography included 12 non-article 10 Festschrift 8 Interview 8 Amtsdruckschrift 7 Government document 7 review-article 7
more ... less ...
Language
All
English 11,938 German 1,308 Undetermined 103 French 9 Polish 6 Russian 6 Spanish 3 Swedish 3 Lithuanian 2 Serbian 2 Czech 1 Italian 1 Slovak 1
more ... less ...
Author
All
Kreutzer, Ralf T. 45 Tucker, Catherine 33 Goldfarb, Avi 31 Skiera, Bernd 29 Dwivedi, Yogesh Kumar 28 Wilbur, Kenneth C. 27 Chaffey, Dave 25 Fritz, Wolfgang 24 Ghose, Anindya 22 Law, Chun Hung Roberts 22 Jerath, Kinshuk 20 Whinston, Andrew B. 20 Kollmann, Tobias 19 Schwarz, Torsten 19 Edelman, Benjamin 18 Lammenett, Erwin 18 Tucker, Catherine E. 18 Bonatti, Alessandro 17 Decarolis, Francesco 17 Karjaluoto, Heikki 17 Ozuem, Wilson 17 Pelsmacker, Patrick de 17 Bergemann, Dirk 16 Okazaki, Shintaro 16 Rita, Paulo 16 Sayedi, Amin 16 Schultz, Carsten D. 16 Smith, Katherine Taken 16 Wirtz, Bernd W. 16 Choi, Yung Kyun 15 Harrigan, Paul 15 Katona, Zsolt 15 Stephen, Andrew T. 15 Tan, Yong 15 Viswanathan, Siva 15 Ahuja, Vandana 14 Bigné Alcañiz, J. Enrique 14 El-Gohary, Hatem 14 Filieri, Raffaele 14 Grewal, Dhruv 14
more ... less ...
Institution
All
Springer Fachmedien Wiesbaden 89 IGI Global 24 National Bureau of Economic Research 23 Information Resources Management Association 15 Haufe-Lexware GmbH & Co. KG 11 Springer Gabler <Firma> 10 American Marketing Association 9 Books on Demand GmbH <Norderstedt> 9 Deutscher Dialogmarketing Verband 9 OECD 9 Universität Mannheim 8 MITP Verlags-GmbH & Co. KG 7 Nomos Verlagsgesellschaft 6 Organisation for Economic Co-operation and Development 6 Springer-Verlag GmbH 6 Wiley-VCH 6 Technische Universität Braunschweig 5 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 5 Campus Verlag 4 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 4 Peter Lang GmbH 4 Rheinwerk Verlag 4 Springer International Publishing 4 UVK Verlagsgesellschaft mbH 4 Universität Bremen 4 Verlag Dr. Kovač 4 epubli GmbH 4 Edward Elgar Publishing 3 Université Paris-Dauphine (Paris IX) 3 World Tourism Organization 3 AMA Summer Academic Conference <2023, San Francisco, Calif.> 2 Berliner Wissenschafts-Verlag 2 Bundesverband Digitale Wirtschaft 2 Chartered Institute of Public Relations 2 Europäische Kommission / Statistisches Amt 2 GATE Germany, Konsortium Internationales Hochschulmarketing 2 Goethe-Universität Frankfurt am Main 2 International Institute of Social and Economic Sciences 2 NetLibrary, Inc 2 RWTH Aachen 2
more ... less ...
Published in...
All
Journal of business research : JBR 320 International journal of internet marketing and advertising : IJIMA 199 Journal of retailing and consumer services 183 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 132 SpringerLink / Bücher 122 International journal of advertising : the review of marketing communications 119 Journal of marketing communications 115 Journal of advertising research 114 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 107 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 100 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 91 Springer eBook Collection 87 Information systems research : ISR 86 International journal of hospitality management 86 International journal of electronic marketing and retailing : IJEMR 85 Management science : journal of the Institute for Operations Research and the Management Sciences 84 Journal of internet commerce 78 Journal of promotion management : innovations in planning and applied research 78 Tourism management : research, policies, practice 77 Technological forecasting & social change : an international journal 73 Industrial marketing management : the international journal for industrial and high-tech firms 69 International journal of advertising : the quarterly review of marketing communications 65 Electronic commerce research 64 Cogent business & management 61 Journal of management information systems : JMIS 60 International journal of technology marketing : IJTMkt 59 Business horizons 57 Psychology & marketing 56 Journal of promotion management : JPM 55 The journal of product & brand management 55 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 54 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 52 Journal of marketing 52 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 49 Journal of electronic commerce research : JECR 49 Journal of travel and tourism marketing 49 Journal of marketing management : MM 47 Marketing intelligence & planning 47 International journal of contemporary hospitality management 46 International journal of e-business research : an official publication of the Information Resources Management Association 46
more ... less ...
Source
All
ECONIS (ZBW) 12,869 USB Cologne (EcoSocSci) 241 Other ZBW resources 125 RePEc 102 BASE 24 EconStor 6
Showing 1 - 10 of 13,367
Cover Image
The effect of contentmoderation on online and offline hate
Jiménez Durán, Rafael; Mueller, Karsten; Schwarz, Carlo - 2024
Persistent link: https://www.econbiz.de/10014565268
Saved in:
Cover Image
Artificial intelligence, algorithmic bidding and collusion in online advertising
Decarolis, Francesco; Rovigatti, Gabriele; Rovigatti, … - 2024 - This version: February, 2024
Persistent link: https://www.econbiz.de/10014566119
Saved in:
Cover Image
Strategic use of social media influencer marketing
Förster, Manuel; Hellmann, Tim; Vega-Redondo, Fernando - 2024 - Preliminary draft
Persistent link: https://www.econbiz.de/10014566879
Saved in:
Cover Image
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija; Luukkonen, Roosa; Närvänen, Elina - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
Cover Image
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli; Pontes, Nicolas; Schivinski, Bruno - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
Cover Image
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias; Foerderer, Jens - In: Management science : journal of the Institute for … 70 (2024) 2, pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
Cover Image
Understanding contextual determinants of likely online advocacy by millennial donors
Chell, Kathleen; Mortimer, Gary; Dang, Thy; … - In: Nonprofit and voluntary sector quarterly : journal of … 53 (2024) 2, pp. 321-347
Persistent link: https://www.econbiz.de/10014581469
Saved in:
Cover Image
Asymmetrical influences of service robots' perceived performance on overall customer satisfaction : an empirical investigation leveraging online reviews
Borghi, Matteo; Mariani, Marcello M. - In: Journal of travel research : a quarterly publication of … 63 (2024) 5, pp. 1086-1111
Persistent link: https://www.econbiz.de/10014582437
Saved in:
Cover Image
Revenue generation through influencer marketing
Beichert, Maximilian; Bayerl, Andreas; Goldenberg, Jacob; … - In: Journal of marketing 88 (2024) 4, pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
Cover Image
Enhancing digital advertising with blockchain technology
Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; … - In: Journal of interactive marketing 59 (2024) 1, pp. 76-98
Persistent link: https://www.econbiz.de/10014583044
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...