//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
107
Online-Marketing
106
Advertising effects
65
Werbewirkung
65
Consumer behaviour
47
Konsumentenverhalten
47
Advertising
41
Werbung
41
Search engine
30
Suchmaschine
30
Social Web
21
Social web
21
Viral marketing
21
Virales Marketing
21
advertising
18
Online retailing
16
Online-Handel
16
online advertising
15
Auction theory
14
Auktionstheorie
14
Game theory
12
Internet
12
Spieltheorie
12
E-commerce
10
Electronic Commerce
10
Experiment
10
USA
10
United States
10
field experiments
9
targeting
9
Search theory
8
Suchtheorie
8
search advertising
8
Bayes-Statistik
7
Bayesian inference
7
Website
7
game theory
7
user-generated content
7
Feldforschung
6
Field research
6
more ...
less ...
Online availability
All
Undetermined
55
Type of publication
All
Article
106
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
107
Aufsatz in Zeitschrift
107
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
107
Author
All
Tucker, Catherine
9
Hauser, John R.
7
Braun, Michael
6
Liberali, Guilherme
6
Urban, Glen L.
6
Sayedi, Amin
5
Fossen, Beth L.
4
Goldfarb, Avi
4
Jerath, Kinshuk
4
Schweidel, David A.
4
Trusov, Michael
4
Wilbur, Kenneth C.
4
Chan, Tat
3
Katona, Zsolt
3
Lu, Shijie
3
Mela, Carl F.
3
Rutz, Oliver J.
3
Shin, Woochoel
3
Wu, Chunhua
3
Yang, Sha
3
Zhu, Yi
3
Aral, Sinan
2
Berman, Ron
2
Che, Hai
2
Fader, Peter
2
Gelman, Andrew
2
Ghose, Anindya
2
Gittins, John
2
Godes, David
2
Gopinath, Shyam
2
Hill, Shawndra
2
Jamal, Zainab
2
Johnson, Garrett A.
2
Lambrecht, Anja
2
Liu, Jia
2
Lodish, Leonard M.
2
Lu, Xianghua
2
Ma, Liye
2
Matwyshyn, Andrea M.
2
Moe, Wendy W.
2
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
Journal of advertising research
111
Journal of marketing communications
109
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
Information systems research : ISR
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Cogent business & management
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Journal of marketing management : MM
47
Marketing intelligence & planning
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
more ...
less ...
Source
All
ECONIS (ZBW)
107
Showing
1
-
10
of
107
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
2
Informational and noninformational advertising content
Tsai, Yi-Lin
;
Honka, Elisabeth
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1030-1058
Persistent link: https://www.econbiz.de/10012796138
Saved in:
3
Modeling dynamic user interests : a neural matrix factorization approach
Dhillon, Paramveer S.
;
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1059-1080
Persistent link: https://www.econbiz.de/10012796215
Saved in:
4
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
5
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
6
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
7
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
8
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
9
The path to click : are you on it?
Shi, Savannah Wei
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 344-365
Persistent link: https://www.econbiz.de/10012504967
Saved in:
10
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->