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Search: subject:"Intrabrand clustering"
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Butt, Moeen Naseer
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The journal of brand management : an international journal
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Mitigating the negative effect of
intrabrand
clustering
: the role of interbrand clustering and firm size
Butt, Moeen Naseer
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10013493081
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