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  • Search: subject:"Intraplatform competition"
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Subject
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AI resources 1 Channel power 1 Digital platform 1 Digitale Plattform 1 Distribution channel 1 E-commerce 1 E-commerce platform 1 Electronic Commerce 1 Intraplatform competition 1 Market-based assets 1 Online retailing 1 Online-Handel 1 Resource-based view 1 Ressourcenorientierter Ansatz 1 Vertriebsweg 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Deng, Guangkuan 1 Xu, Ying 1 Zhang, Jianyu 1
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The journal of business & industrial marketing 1
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How e-commerce platforms build channel power : the role of AI resources and market-based assets
Deng, Guangkuan; Zhang, Jianyu; Xu, Ying - In: The journal of business & industrial marketing 39 (2024) 2, pp. 173-188
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