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  • Search: subject:"Involvement levels"
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Consumer behaviour 1 Involvement levels 1 Konsumentenverhalten 1 Market 1 Market segmentation 1 Marketing management 1 Marketingmanagement 1 Markt 1 Marktsegmentierung 1 Target group 1 Turkey 1 Turkish wine consumers 1 Türkei 1 Wein 1 Weinbau 1 Weinmarkt 1 Wine 1 Wine consumption and purchasing behaviour 1 Wine drinking motivations 1 Wine industry 1 Wine market 1 Wine marketing 1 Zielgruppe 1
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English 1
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Koksal, Haluk 1 Seyedimany, Arian 1
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International journal of wine business research 1
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ECONIS (ZBW) 1
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Wine consumer typologies based on level of involvement : a case of Turkey
Koksal, Haluk; Seyedimany, Arian - In: International journal of wine business research 35 (2023) 4, pp. 597-613
Persistent link: https://www.econbiz.de/10014432821
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