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Search: subject:"Keyword efficiency"
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International journal of electronic business
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Automated bidding vs manual bidding strategies in search engine marketing : a
keyword
efficiency
perspective
Jiang, Pingjun
-
2025
Persistent link: https://www.econbiz.de/10015371492
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Understanding the efficiency of keywords in search engine marketing : a comparison study using data envelopment analysis
Jiang, Pingjun
- In:
International journal of electronic business
14
(
2018
)
3
,
pp. 273-292
Persistent link: https://www.econbiz.de/10011989711
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