This study offers a thorough examination of viral marketing research during the last two decades to uncover the changing nature of the field. Bibliometric analysis methods are used to analyze 791 peer-reviewed articles written by 1,820 authors and indexed in Scopus and Web of Science (WoS). The...

With the growth of the digital economy and environmental concerns, an increasing number of manufacturing firms are leveraging digitalization to advance their green innovation and sustainable development. Although previous studies have examined the impact of digitalization on green innovation,...

Knowledge Hiding is a pervasive problem in the workplace, which can have various negative consequences for individuals and organizations. Drawing from the underpinning of complexity theory, this study investigates the complex causal interrelationships associated with knowledge hiding in the...

The performance of firms involved in projects from 2 UK research councils was investigated; firms in Innovate UK projects receive co-funding while firms in Arts & Humanities Research Council (AHRC) projects do not. Firms in 266 projects 2009-2012 were tracked for Standard Industrial Code (SIC),...

The retention of organizational knowledge is increasingly challenging for companies giventhe aging workforce, high turnover rates, and declining birth rates. This study explores the knowledge transfer processes during generational transitions and examines how digital transformation facilitates...