Belal, H. M.; Shirahada, Dr. Kunio; Kosaka, Dr. Michitaka - In: International Journal of Business Administration 4 (2013) 1, pp. 28-38
Currently, it is a fundamental intent of a company to deliver a true solution for its users that may co-create value and indicate a servitizing company. To produce a true solution expected by a customer is very difficult, as the expected responses between customer and company usually has a gap....
