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  • Search: subject:"Kommunikation"
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Year of publication
Subject
All
Marketingmanagement 19,715 Marketing management 19,702 Kommunikation 15,265 Communication 12,094 Mobile communications 8,264 Mobilkommunikation 8,264 Interne Kommunikation 6,943 Internal communication 6,893 Theorie 6,570 Konsumentenverhalten 6,538 Consumer behaviour 6,535 Theory 6,479 Marketing 5,431 Deutschland 4,046 Kommunikationsmedien 3,889 Communication media 3,888 Germany 3,660 Politische Kommunikation 3,398 Beziehungsmarketing 3,329 Relationship marketing 3,325 Political communication 3,235 Social Web 2,929 Social web 2,929 Öffentlichkeitsarbeit 2,824 Public relations 2,695 Online-Marketing 2,626 Internet marketing 2,564 USA 2,478 Interkulturelle Beziehungen 2,466 Cross-cultural relations 2,461 Markenführung 2,311 United States 2,307 Brand management 2,306 Strategisches Management 1,992 Welt 1,907 Geldpolitik 1,899 World 1,898 Monetary policy 1,875 Mediensektor 1,792 Media industries 1,791
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Online availability
All
Undetermined 15,676 Free 11,425 CC license 866 Digitizable 12
Type of publication
All
Article 29,854 Book / Working Paper 28,028 Journal 335 Other 18 Database 1
Subcategories
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Article in journal 22,006 Book section 6,473 Working paper 4,270 Proceedings 1,167 Case study 1,071 Textbook 1,007 Guidebook 426 Government document 294 Handbook 177 Glossary included 134 Reference work 51 Introduction 45 Literature review 44 Statistics 35 Report 34 Biography 13 Review 9 Annual report 5 Newspaper 5 Law 4
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Language
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English 45,527 German 11,217 Undetermined 940 French 347 Russian 122 Polish 83 Spanish 72 Italian 41 Swedish 41 Dutch 30 Hungarian 28 Portuguese 14 Ukrainian 13 Bulgarian 10 Danish 10 Romanian 9 Finnish 8 Slovak 8 Norwegian 7 Serbian 7 Czech 6 Croatian 5 Turkish 5 Chinese 4 Belarusian 3 Bosnian 2 Arabic 1 Valencian 1 Modern Greek (1453-) 1 Indonesian 1 Japanese 1 Kazakh 1 Latvian 1 Lithuanian 1 Macedonian 1 Mongolian 1 Slovenian 1
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Author
All
Press, World Trade 172 Bruhn, Manfred 129 Kotler, Philip 100 Zerfaß, Ansgar 91 Ehrmann, Michael 84 Asongu, Simplice 74 Haan, Jakob de 70 Homburg, Christian 67 Jansen, David-Jan 65 Meffert, Heribert 65 Neuenkirch, Matthias 65 Pepels, Werner 59 Hayo, Bernd 54 Siklos, Pierre L. 53 Esch, Franz-Rudolf 51 Sheth, Jagdish N. 50 Fratzscher, Marcel 48 Bauer, Hans H. 47 McMahon, Michael 44 Keller, Kevin Lane 42 Kumar, V. 42 Vrontis, Demetris 42 Kitchen, Philip J. 41 Blume, Andreas 39 Kirchgeorg, Manfred 39 Wiedmann, Klaus-Peter 39 Backhaus, Klaus 36 Tomczak, Torsten 36 Geraats, Petra M. 35 Prat, Andrea 34 Haucap, Justus 33 Mast, Claudia 33 Schultz, Don E. 33 Shankar, Venkatesh 33 Gerpott, Torsten J. 32 Burmann, Christoph 31 Dewenter, Ralf 31 Lies, Jan 31 Melosi, Leonardo 31 Albers, Sönke 30
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Institution
All
Springer Fachmedien Wiesbaden 240 IGI Global 183 National Bureau of Economic Research 146 Europäische Kommission 70 American Marketing Association 68 OECD 47 Verlag Dr. Kovač 38 European University Institute / Robert Schuman Centre for Advanced Studies 36 Edward Elgar Publishing 30 Haufe-Lexware GmbH & Co. KG 30 European Commission / Joint Research Centre 29 Books on Demand GmbH <Norderstedt> 22 Nomos Verlagsgesellschaft 20 European Commission / Directorate-General for Communications Networks, Content and Technology 19 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 19 Springer-Verlag GmbH 19 Verlag Franz Vahlen 19 Organisation for Economic Co-operation and Development 18 World Bank 18 European Parliament / Directorate-General for Internal Policies of the Union 17 European Society for Opinion and Marketing Research 17 Fördergesellschaft Marketing an der Universität Augsburg 17 International Telecommunications Society 16 UNESCO 16 International Monetary Fund / Monetary and Capital Markets Department 15 European Commission / Directorate-General for Communication 14 European Commission / Directorate-General for the Information Society and Media 14 Springer Gabler <Firma> 14 W. Kohlhammer GmbH 14 De Gruyter Oldenbourg 13 European University Institute 13 Friedrich-Schiller-Universität Jena 13 Uni-Taschenbücher GmbH 13 Information Resources Management Association 12 European Commission / Directorate-General for Research 11 Harvard Graduate School of Business Administration 11 NetLibrary, Inc 11 Europäische Kommission / Generaldirektion Bildung und Kultur 10 Peter Lang GmbH 10 UVK Verlagsgesellschaft mbH 10
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Published in...
All
Journal of business research : JBR 574 SpringerLink / Bücher 517 Telecommunications policy : the international journal of digital economy, data sciences and new media 324 Industrial marketing management : the international journal for industrial and high-tech firms 321 Journal of strategic marketing 247 Journal of retailing and consumer services 226 Corporate communications : an international journal 221 Management communication quarterly : an international journal 185 Journal of marketing communications 180 Springer eBook Collection 178 Europäische Hochschulschriften / 5 169 CESifo working papers 165 Journal of the Academy of Marketing Science 155 European journal of marketing : EJM 154 International journal of business communication : IJBC ; a publication of the Association of Business Communication 151 Games and economic behavior 150 Journal of marketing management : MM 149 Technological forecasting & social change : an international journal 149 Journal of marketing 148 NBER working paper series 148 Discussion papers / CEPR 147 Management science : journal of the Institute for Operations Research and the Management Sciences 147 The journal of business & industrial marketing 141 Marketing intelligence & planning 123 Research 121 Discussion paper / Centre for Economic Policy Research 120 Discussion paper series 116 Journal of economic behavior & organization : JEBO 114 Gabler Edition Wissenschaft 112 Working paper / National Bureau of Economic Research, Inc. 107 Working paper 106 NBER Working Paper 105 Journal of business ethics : JOBE 102 Asia Pacific journal of marketing and logistics 99 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 97 Business horizons 94 Cogent business & management 94 Journal of economic theory 93 Journal of communication management : an international journal 92 The journal of product & brand management 89
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Source
All
ECONIS (ZBW) 54,016 USB Cologne (EcoSocSci) 3,870 EconStor 219 BASE 38 RePEc 30 ArchiDok 29 USB Cologne (business full texts) 18 OLC EcoSci 13 Other ZBW resources 3
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Showing 1 - 10 of 52,497
 
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Corporate self-representation on official websites : strategic signifiers and sentiment profiles
Kostelić, Katarina; Gonan Božac, Marli - 2026
Organizations communicate across many channels, yet official websites remain a controlled, authoritative space where firms articulate identity and strategy. This study examines how Croatia's top enterprises (n = 100) describe themselves on their websites and which emotional tones they use to...
Persistent link: https://www.econbiz.de/10015633936
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Strategic communication for social development : lessons for communication practice in community development projects
Joshi, Bhupesh - 2026
Persistent link: https://www.econbiz.de/10015610232
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Communication hijacking : strategic communication gone dark
Hautala, Miriam; Luoma-aho, Vilma; Brown, Jason C. - 2026
Persistent link: https://www.econbiz.de/10015610244
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Strategic communication of economic opportunities with externalities
Belhaj, Mohamed; Deroïan, Frédéric; Faure, Mathieu - 2026
Persistent link: https://www.econbiz.de/10015614377
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Keep it simple, stupid! : the determinants of language complexity in politicians’ parliamentary and online communication
Kittel, Rebecca; Silva, Bruno Castanho - 2026
Politicians can adjust the complexity of their communication to signal different things to different audiences: more complex language can indicate competence, while lower complexity may bring them closer to "common people". These strategic shifts in complexity, however, remain understudied. We...
Persistent link: https://www.econbiz.de/10015595163
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Teaching listening in organizational communication courses
Lewis, Laurie K.; Sahay, Surabhi; Hayward, Pamela - 2026
Persistent link: https://www.econbiz.de/10015597363
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Organizational transmission of AI : managerial influence on generative AI adoption
Makridis, Christos A. - 2026
Using longitudinal data from the Gallup Panel covering more than 30,000 U.S. employees surveyed from 2023 to 2025, I document heterogeneous adoption of generative AI and its "organizational transmission" within firms. First, I show that the share of active (occasional) AI users grew from 9% to...
Persistent link: https://www.econbiz.de/10015586601
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Beyond where we work : daily informal communication, knowledge sharing, and commitment in hybrid teams
Lütjens, Dorothee; Felfe, Jörg - 2026
Hybrid work not only redistributes where employees work; it also reshapes how they stay connected to their colleagues. Drawing on Communicate-Bond-Belong (CBB) theory, we examine how daily work location shapes employees' team commitment in hybrid work environments through informal communication...
Persistent link: https://www.econbiz.de/10015625335
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Communication interventions to promote sustainability adoption in tourism and hotels
Lewin, Peter; Greene, Danyelle; Zinn, Anna Kristina; … - 2026
Persistent link: https://www.econbiz.de/10015639790
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Communication management radar 2026 : simulated communication, constrained AI agents, cognitive drift, power flux, strategic subtraction
Wloka, Michelle; Zerfaß, Ansgar - 2026
Welche neuen und bislang wenig beachteten Themen werden die Unternehmenskommunikation in Zukunft prägen? Der Communication Management Radar 2026 identifiziert interdisziplinäre Phänomene in Management, Technologie, Psychologie und Medien, die sich gerade konkretisieren und in naher Zukunft zu...
Persistent link: https://www.econbiz.de/10015625591
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