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  • Search: subject:"Konsumentenverhalten"
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Year of publication
Subject
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Konsumentenverhalten 111,869 Consumer behaviour 111,163 Beziehungsmarketing 14,090 Relationship marketing 14,073 Theorie 13,531 Theory 13,369 Markenführung 9,839 Brand management 9,834 Online-Handel 9,644 Online retailing 9,630 Markenimage 8,599 Brand image 8,574 Social Web 8,028 Social web 8,026 Kundenzufriedenheit 7,793 Customer satisfaction 7,787 Markenartikel 7,541 Brand 7,521 Online-Marketing 6,313 Internet marketing 6,288 Experiment 5,741 Dienstleistungsqualität 5,564 Service quality 5,561 Einzelhandel 5,454 Werbewirkung 5,381 Retail trade 5,367 Advertising effects 5,341 Electronic Commerce 5,338 E-commerce 5,209 Emotion 4,893 USA 4,572 United States 4,357 Deutschland 4,219 Privater Konsum 4,210 Private consumption 4,205 Marketingmanagement 4,093 Marketing management 4,071 Werbung 4,062 Advertising 3,998 Virales Marketing 3,968
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Online availability
All
Undetermined 45,025 Free 29,447 CC license 3,101 Digitizable 45
Type of publication
All
Article 78,602 Book / Working Paper 35,118 Journal 183
Subcategories
All
Article in journal 70,411 Working paper 8,346 Book section 6,031 Proceedings 1,112 Case study 323 Textbook 252 Government document 171 Statistics 90 Literature review 75 Guidebook 59 Handbook 53 Glossary included 44 Report 42 Review 37 Introduction 9 Reference work 7 Dissertation 6 Biography 5
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Language
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English 106,878 German 6,039 French 339 Undetermined 263 Polish 117 Spanish 85 Italian 74 Swedish 35 Russian 33 Danish 29 Norwegian 22 Dutch 21 Portuguese 20 Hungarian 16 Finnish 15 Slovak 10 Czech 6 Croatian 5 Romanian 4 Bulgarian 3 Slovenian 3 Arabic 2 Multiple languages 2 Serbian 2 Chinese 2 Bosnian 1 Lithuanian 1 Macedonian 1 Malay (macrolanguage) 1 Turkish 1
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Author
All
Han, Heesup 160 Belk, Russell W. 143 Mattila, Anna S. 132 Grunert, Klaus G. 114 Phau, Ian 105 Loureiro, Sandra Maria Correia 98 Lusk, Jayson L. 98 Septianto, Felix 97 Dwivedi, Yogesh K. 94 Agarwal, Sumit 90 Wansink, Brian 90 Grewal, Dhruv 89 Huber, Frank 89 Law, Rob 83 Foxall, Gordon R. 82 Gierl, Heribert 82 Sheth, Jagdish N. 82 Bagozzi, Richard P. 81 Wiedmann, Klaus-Peter 81 Bauer, Hans H. 80 Nayga, Rodolfo M. <Jr.> 80 Herrmann, Andreas 79 Paul, Justin 79 Usman, Osly 78 Cherchye, Laurens 76 Kim, Jungkeun 76 Chintagunta, Pradeep K. 75 Hollebeek, Linda D. 75 Janssen, Maarten C. W. 72 Ko, Eunju 72 Rock, Bram de 72 Stavins, Joanna 72 Khare, Arpita 71 Kim, Seongseop 71 Verhoef, Peter C. 71 Thaichon, Park 70 Woodside, Arch G. 70 Krishna, Aradhna 68 Sutter, Matthias 68 Jang, Soocheong 63
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Institution
All
National Bureau of Economic Research 682 Springer Fachmedien Wiesbaden 130 OECD 86 European Commission / Joint Research Centre 64 European Commission / Directorate-General for Justice and Consumers 60 London Economics 50 IPSOS 47 American Marketing Association 39 Consumers, Health, Agriculture and Food Executive Agency 37 European Commission / Directorate-General for Health and Food Safety 36 IGI Global 35 Deloitte consortium 32 Verlag Dr. Kovač 32 International Energy Agency 30 Edward Elgar Publishing 29 GFK 26 Institut für Demoskopie Allensbach 26 Books on Demand GmbH <Norderstedt> 23 Friedrich-Schiller-Universität Jena 20 Information Resources Management Association 19 Nordic Council of Ministers 18 European Parliament / Directorate-General for Internal Policies of the Union 16 INSEAD 15 Nomos Verlagsgesellschaft 15 Center Data 14 Deloitte 14 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 14 Wageningen Economic Research 14 Christian-Albrechts-Universität zu Kiel 13 Europäische Kommission / Gemeinsame Forschungsstelle 12 Rheinisch-Westfälische Technische Hochschule Aachen 12 Universität Mannheim 12 European Commission / Directorate General for Maritime Affairs and Fisheries 11 European Commission / Directorate-General for Health and Consumers 11 Gesellschaft für Ökologische Kommunikation mbH 11 Organisation for Economic Co-operation and Development 11 World Bank 11 Österreichisches Institut für Wirtschaftsforschung 11 European Central Bank 10 Deutscher Dialogmarketing Verband 9
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Published in...
All
Journal of retailing and consumer services 2,615 Journal of business research : JBR 2,565 International journal of hospitality management 1,078 International journal of consumer studies 995 Psychology & marketing 954 Asia Pacific journal of marketing and logistics 738 NBER working paper series 679 Journal of consumer research : JCR ; an interdisciplinary bimonthly 624 The journal of product & brand management 597 Tourism management : research, policies, practice 492 International journal of contemporary hospitality management 490 NBER Working Paper 487 Management science : journal of the Institute for Operations Research and the Management Sciences 471 Cogent business & management 467 International journal of advertising : the review of marketing communications 459 Marketing science 444 Working paper / National Bureau of Economic Research, Inc. 443 Journal of fashion marketing and management 435 Journal of marketing 425 Journal of travel and tourism marketing 419 The journal of brand management : an international journal 414 Journal of marketing research : JMR 411 Journal of retailing 403 Marketing letters : a journal of research in marketing 403 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 401 Journal of the Academy of Marketing Science 396 European journal of marketing : EJM 394 Journal of consumer behaviour 389 Journal of international consumer marketing 387 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 385 Journal of marketing communications 384 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 364 Journal of marketing management : MM 362 Marketing intelligence & planning 355 Technological forecasting & social change : an international journal 355 SpringerLink / Bücher 354 The journal of services marketing 343 The international review of retail, distribution and consumer research 341 Journal of hospitality marketing & management 327 Journal of Islamic marketing 320
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Source
All
ECONIS (ZBW) 112,104 USB Cologne (EcoSocSci) 1,148 EconStor 579 OLC EcoSci 43 RePEc 21 BASE 4 ArchiDok 3 USB Cologne (business full texts) 1
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Showing 1 - 10 of 105,479
 
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Konsumverhalten verstehen, beeinflussen und messen : Die Psychologie hinter effektivem Marketing
Stegemann, Manuel - 2024
Einleitung - Worum geht es in diesem Buch? -- Ethische Betrachtung -- PART I: Fachliche und methodische Grundlagen -- Fachliche Grundlagen der Konsumentenpsychologie -- Methodische Grundlagen für empirisches Arbeiten -- PART II: Beeinflussung in der Wahrnehmungsphase mit geeigneten Behavioral...
Persistent link: https://www.econbiz.de/10014552603
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The response of debtors to rate changes
Fuster, Andreas; Gianinazzi, Virginia; Hackethal, Andreas; … - 2026
Persistent link: https://www.econbiz.de/10015590662
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The impact of green marketing strategies on consumer purchase intentions toward ECO-friendly products in Southeast Asia
Xia, Zongwen - 2026
Persistent link: https://www.econbiz.de/10015616809
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Extending green technology adoption models : determinants of MSMEs' purchase intention for a hybrid solar-electric cart in urban Indonesia
Purwanto, Edi; Nugraha, Hari; Siregar, Ismail Alif - 2026
Persistent link: https://www.econbiz.de/10015617046
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Political identity and consumer behaviour : Musk and Tesla in Germany
Buggle, Johannes; Butschek, Sebastian; Tenschert, Elian - 2026
We study how a political identity shock affects high-stakes consumption choices. Late in 2024, Elon Musk endorsed Germany's far-right Alternative für Deutschland. We document that after this, Tesla sales rose by up to 30 percent in right-leaning districts relative to left-leaning ones, without...
Persistent link: https://www.econbiz.de/10015617211
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Behavioural and policy drivers of electric vehicle repurchase intention in Malaysia : insights for an inclusive energy transition
Chong, Kim Mee; Aziz, Atif; Parveen, Manam; He, Long; … - 2026
Persistent link: https://www.econbiz.de/10015617387
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Household consumption in Colombia: a nonlinear cointegrating approach
Arango Thomas, Luis Eduardo; Flórez, Luz A.; Posada, … - 2026
Persistent link: https://www.econbiz.de/10015617560
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Shopping versus shipping : a spatial competition theory of E-commerce
Gokan, Toshitaka; Thisse, Jacques-François; Zhu, Xiwei - 2026
Persistent link: https://www.econbiz.de/10015617925
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Shopping versus shipping : a spatial competition theory of e-commerce
Gokan, Toshitaka; Thisse, Jacques-François; Zhu, Xiwei - 2026
Book / Working Paper
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Monopolistic competition under horizontal and vertical differentiation
Kichko, Sergei; Marini, Marco; Saulle, Riccardo D.; … - 2026
This paper extends the CES model of monopolistic competition to the case where varieties are both horizontally and vertically differentiated. A distinctive feature of our model is the presence of a network externality, which operates through the number of varieties available at each quality...
Persistent link: https://www.econbiz.de/10015617954
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Monopolistic competition under horizontal and vertical differentiation
Kichko, Sergei; Marini, Marco; Saulle, Riccardo D.; … - 2026
Book / Working Paper
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Corporate intent
Landier, Augustin; Sastry, Parinitha; Thesmar, David - 2026
Persistent link: https://www.econbiz.de/10015618251
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