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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Kosmetik
331
Cosmetics
319
Kosmetikindustrie
153
Cosmetics industry
140
Konsumentenverhalten
133
Consumer behaviour
132
Deutschland
81
Germany
70
Frauen
43
Women
43
Brand management
40
Markenführung
40
USA
38
Brand image
37
Markenimage
37
United States
35
Markenartikel
24
Brand
23
France
22
Frankreich
22
China
21
Werbung
20
Marketing management
19
Marketingmanagement
19
Advertising
17
Brasilien
17
Brazil
17
India
16
Indien
16
Kosmetikum
16
Advertising effects
15
Kosmetikmarkt
15
Market
15
Markt
15
Werbewirkung
15
Business history
14
Corporate Social Responsibility
14
Corporate social responsibility
14
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Doz, Yves L.
2
Hong, Hae-jung
2
Jones, Geoffrey
2
Nohria, Nitin
2
Carneiro, Jorge Manoel Teixeira
1
Cha, Helen
1
Chelekis, Jessica
1
Cline, Polly
1
Daniels, John Day
1
Dornelas, Bettysa
1
Esteves, Felipe
1
Ganitsky, Joseph
1
Jeurissen, Ronald
1
Liu, Lilly
1
Lubinski, Christina
1
Meek, Carrie
1
Mudambi, Susan M.
1
Nijhof, André
1
Nowak, Jan
1
Oh, Chang Hoon
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Rugman, Alan M.
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1
Umemura, Maki
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Ven, Bert van de
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Harvard business review : HBR
3
Harvard-Business-Manager : das Wissen der Besten
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Business history
1
Corporate social responsibility : a case study approach
1
Enterprise & society : the international journal of business history
1
Global corporate citizenship
1
Journal of euromarketing
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Journal of international management
1
Multinationals in Latin America : case studies
1
The challenge of BRIC multinationals
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ECONIS (ZBW)
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1
Natura - the international expansion of Brazilian cosmetics leader Natura : in search of a European scent
Dornelas, Bettysa
;
Esteves, Felipe
;
Carneiro, Jorge …
- In:
The challenge of BRIC multinationals
,
(pp. 317-347)
.
2017
Persistent link: https://www.econbiz.de/10011583731
Saved in:
2
Reaching for global in the Japanese cosmetics industry, 1951 to 2015 : the case of Shiseido
Umemura, Maki
;
Slater, Stephanie
- In:
Business history
59
(
2017
)
6
,
pp. 877-903
Persistent link: https://www.econbiz.de/10011804635
Saved in:
3
A comparative cross-national examination of online investment promotion
Nowak, Jan
- In:
Journal of euromarketing
25
(
2016
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011633978
Saved in:
4
Beauty competition in Central America : Zermat vs Avon
Daniels, John Day
;
Ganitsky, Joseph
- In:
Multinationals in Latin America : case studies
,
(pp. 20-33)
.
2014
Persistent link: https://www.econbiz.de/10011707214
Saved in:
5
Kulturelle Vielfalt als Strategie
Hong, Hae-jung
;
Doz, Yves L.
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
8
,
pp. 38-45
Persistent link: https://www.econbiz.de/10009767359
Saved in:
6
L'Oréal masters multiculturalism
Hong, Hae-jung
;
Doz, Yves L.
- In:
Harvard business review : HBR
91
(
2013
)
6
,
pp. 114-119
Persistent link: https://www.econbiz.de/10009773857
Saved in:
7
Managing political risk in global business : Beiersdorf 1914 - 1990
Jones, Geoffrey
;
Lubinski, Christina
- In:
Enterprise & society : the international journal of …
13
(
2012
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10009518367
Saved in:
8
The growth opportunity that lies next door
Jones, Geoffrey
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 141-145
Persistent link: https://www.econbiz.de/10009568112
Saved in:
9
MNCs and micro-entrepreneurship in emerging economies : the case of Avon in the Amazon
Chelekis, Jessica
;
Mudambi, Susan M.
- In:
Journal of international management
16
(
2010
)
4
,
pp. 412-424
Persistent link: https://www.econbiz.de/10008810141
Saved in:
10
Der große Sprung in die Konzernzentrale
Nohria, Nitin
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
3
,
pp. 24-30
Persistent link: https://www.econbiz.de/10003806497
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