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~person:"Dahlén, Micael"
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Search: subject:"Kreativität"
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Kreativität
8
Creativity
7
Advertising
5
Werbung
5
Advertising effects
4
Werbewirkung
4
Consumer behaviour
3
Konsumentenverhalten
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advertising
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creativity
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Dahlén, Micael
Galenson, David W.
58
Batabyal, Amitrajeet A.
57
Zhou, Jing
28
Nijkamp, Peter
27
Mumford, Michael D.
25
Borowiecki, Karol Jan
19
Fritsch, Michael
19
Koslow, Scott
19
Shalley, Christina E.
19
Beladi, Hamid
15
Carayannis, Elias G.
15
Choi, Jin Nam
14
Fields, Ziska
14
Leifer, Larry
14
Škerlavaj, Miha
14
Brem, Alexander
13
Chen, Ming-huei
13
Neckermann, Susanne
13
Akcigit, Ufuk
12
Kim, Tae-Yeol
12
Schlicksupp, Helmut
12
Amabile, Teresa
11
Cohendet, Patrick
11
Cunha, Miguel Pina e
11
Davila, Antonio
11
Goldenberg, Jacob
11
Goncalo, Jack A.
11
Gu, Qinxuan
11
Gupta, Vishal
11
Hjorth, Daniel
11
Napier, Nancy K.
11
Gloor, Peter A.
10
Gong, Yaping
10
Heinze, Thomas
10
Luu Trong Tuan
10
Meinel, Christoph
10
Rodrik, Dani
10
Ulrich, Karl T.
10
Černe, Matej
10
Acs, Zoltán J.
9
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International journal of advertising : the quarterly review of marketing communications
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of marketing
1
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ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
1
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1
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
2
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
3
Consumer-perceived signals of "creative" versus "efficient" advertising : investigating the roles of expense and effort
Modig, Erik
;
Dahlén, Micael
;
Colliander, Jonas
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10010256879
Saved in:
4
Think outside the ad : can advertising creativity benefit more than the advertiser?
Rosengren, Sara
;
Dahlén, Micael
;
Modig, Erik
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10010230068
Saved in:
5
Creative media choice as a marketing signal
Rosengren, Sara
;
Dahlén, Micael
- In:
Current insights and future trends : [extended versions …
,
(pp. 343-351)
.
2012
Persistent link: https://www.econbiz.de/10009748087
Saved in:
6
Advertising creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
7
Creativity unlimited : thinking inside the box for business innovation
Dahlén, Micael
-
2008
-
1.ed.
Persistent link: https://www.econbiz.de/10013489952
Saved in:
8
Creativity unlimited : thinking inside the box for business innovation
Dahlén, Micael
-
2008
Persistent link: https://www.econbiz.de/10004923693
Saved in:
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