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  • Search: subject:"Kultursponsoring"
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Year of publication
Subject
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Sponsoring 1,912 Sponsorship 1,786 Sportmarketing 514 Sports marketing 514 Consumer behaviour 398 Konsumentenverhalten 398 Deutschland 391 Germany 360 Sport 345 Sports 325 Werbewirkung 297 Advertising effects 296 Professional sports 219 Profisport 219 Sportveranstaltung 218 Sport event 216 Brand management 198 Markenführung 198 Marketingmanagement 196 Marketing management 194 Brand image 192 Markenimage 192 Fußball 186 Football 183 Öffentlichkeitsarbeit 128 Public relations 122 Corporate Social Responsibility 115 sponsorship 114 Werbung 112 Corporate social responsibility 110 USA 109 Advertising 104 United States 103 Marketing 102 Kultursponsoring 98 Theorie 90 Theory 90 Event-Marketing 88 Online-Marketing 88 Internet marketing 87
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Online availability
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Undetermined 504 Free 221 CC license 6
Type of publication
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Article 1,171 Book / Working Paper 794 Journal 13
Type of publication (narrower categories)
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Article in journal 936 Aufsatz in Zeitschrift 936 Aufsatz im Buch 226 Book section 226 Hochschulschrift 155 Graue Literatur 153 Non-commercial literature 153 Thesis 108 Collection of articles of several authors 85 Sammelwerk 85 Arbeitspapier 69 Working Paper 69 Case study 54 Fallstudie 54 Aufsatzsammlung 43 Konferenzschrift 39 Dissertation u.a. Prüfungsschriften 34 Bibliografie enthalten 28 Bibliography included 28 Conference proceedings 21 Handbook 10 Handbuch 10 Lehrbuch 9 Ratgeber 9 Amtsdruckschrift 8 Government document 8 Textbook 8 Guidebook 6 Conference paper 4 Konferenzbeitrag 4 Bibliografie 3 Festschrift 3 Interview 3 Umfrage 3 Adressbuch 2 Bibliography 2 Biografie 2 Collection of articles written by one author 2 Directory 2 Mikroform 2
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Language
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English 1,247 German 660 Undetermined 38 French 19 Italian 9 Dutch 4 Polish 4 Russian 4 Spanish 3 Hungarian 1 Norwegian 1 Swedish 1
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Author
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Bruhn, Manfred 42 Cornwell, T. Bettina 35 Jensen, Jonathan A. 29 Hermanns, Arnold 25 Nufer, Gerd 23 Scheinbaum, Angeline Close 20 Woisetschläger, David 20 Mazodier, Marc 18 Lacey, Russell 17 Carrillat, François A. 15 Cobbs, Joe 15 O'Reilly, Norm 13 Breuer, Christoph 12 Grohs, Reinhard 12 Koronios, Konstantinos 12 Marwitz, Christian 11 Astous, Alain d' 9 Bühler, André W. 9 Spais, George S. 9 Backhaus, Christof 8 Biscaia, Rui 8 Czarnitzki, Dirk 8 Dalakas, Vassilis 8 Meenaghan, John A. 8 Rumpf, Christopher 8 Schnittka, Oliver 8 Tyler, B. David 8 Ahlert, Dieter 7 Bagusat, Ariane 7 Cobbs, Joe B. 7 Dietl, Helmut 7 Dimitropoulos, Panagiotis 7 Finney, R. Zachary 7 Glewwe, Paul 7 Glogger, Anton 7 Grimpe, Christoph 7 Hummel, Marlies 7 Ko, Yong Jae 7 Kwak, Dae Hee 7 Plewa, Carolin 7
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Institution
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Springer Fachmedien Wiesbaden 9 National Bureau of Economic Research 6 Causales GmbH 3 Fachhochschule Reutlingen / European School of Business 3 Kulturstiftung Haus Europa 3 Athens Institute for Education and Research 2 BDW, Deutscher Kommunikationsverband 2 Ebs European Business School 2 European Union Agency for Asylum 2 Friedrich-Schiller-Universität Jena 2 Kulturkontakt Austria 2 Munich Business School 2 Stifterverband für die Deutsche Wissenschaft 2 Tagung Vom Sponsoring zur Corporate Cultural Responsibility <2010, Wien> 2 Technische Universität Braunschweig 2 University of Queensland / Department of Economics 2 Arbeitskreis Sportökonomie 1 Art Frankfurt <6, 1994, Frankfurt, Main> 1 Art Frankfurt <7, 1995, Frankfurt am Main> 1 Atzelsberger Gespräche <1998, Atzelsberg> 1 Augsburger Marketingtag <12, 1987, Augsburg> 1 August Vermeylenfonds 1 Bildungswissenschaftliche Hochschule Flensburg 1 Bundesinstitut für Sportwissenschaft 1 Bundesverband der Verbraucherzentralen und Verbraucherverbände 1 COGNOS-Institut Prof. Dr. Dreyer <Braunschweig> 1 Center for Corporate Citizenship <Eichstätt> 1 Center of Market Oriented Product and Production Management 1 Center of Market Oriented Product and Production Management <Mainz> 1 Centre de Droit et d'Economie du Sport 1 Chambre de commerce et d'industrie de Paris 1 Confederation of British Industry 1 Confederazione generale dell'industria italiana 1 Conference on Urban Public Expenditures <2, 1964, New York, NY> 1 Deutsche Gesellschaft für Hämatologie und Medizinische Onkologie 1 Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement 1 Deutscher Kommunikationsverband 1 Deutscher Sportökonomie-Kongress <6, 2008, Köln> 1 Deutsches Institut für Wirtschaftsforschung 1 Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen 1
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Published in...
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International journal of sports marketing & sponsorship 73 Journal of sport management : the official journal of the North American Society of Sport Management 48 International journal of sport management and marketing : IJSMM 44 Sport marketing quarterly : preferred journal of the Sport Marketing Association 43 Journal of business research : JBR 39 Sport management review 28 European Sport management quarterly : ESMQ 27 Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement 24 Psychology & marketing 23 International journal of advertising : the quarterly review of marketing communications 21 European journal of marketing : EJM 20 SpringerLink / Bücher 20 Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation 19 Journal of advertising research 19 International journal of advertising : the review of marketing communications 17 Journal of promotion management : JPM 15 Journal of advertising : official publication of the American Academy of Advertising 13 International journal of sport finance : IJSF : official journal of the ESEA, European Sport Economics Association 11 Journal of marketing communications 10 Research 10 Springer eBook Collection 10 The journal of business & industrial marketing 10 Journal of promotion management : innovations in planning and applied research 9 Asia Pacific journal of marketing and logistics 8 Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager 8 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 8 Journal of strategic marketing 8 Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses 8 Europäische Hochschulschriften / 5 7 Gabler Edition Wissenschaft 7 Journal of marketing management : MM 7 Journal of the Academy of Marketing Science 7 Sport, Business and Management : an international journal ; SBM 7 Journal of nonprofit & public sector marketing 6 Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing 6 Marketing intelligence & planning 6 NBER working paper series 6 The journal of brand management : an international journal 6 The journal of product & brand management 6 Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...] 5
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Source
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ECONIS (ZBW) 1,835 USB Cologne (EcoSocSci) 138 USB Cologne (business full texts) 5
Showing 1 - 10 of 1,978
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Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion
Gao, Liyu; Marder, Ben; Lacka, Ewelina; Colliander, Jonas - In: Psychology & marketing 42 (2025) 1, pp. 214-235
Persistent link: https://www.econbiz.de/10015372974
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Influencer activism : insights for effective partnership with brands and organizations
D'Arco, Mario; Branca, Generoso; Marino, Vittoria; … - In: Psychology & marketing 42 (2025) 3, pp. 741-766
Persistent link: https://www.econbiz.de/10015373254
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DFI sponsorship of new platforms and ventures : why and how? : synthesis report
Gregory, Neil F.; Craviotto, Nerea; Getzel, Bianca; … - 2025
Development finance institutions (DFIs) face significant challenges in addressing unmet development needs, particularly in smaller, lower-income countries with few large firms and high investment risks, and in sectors with few private operators. In response, some DFIs, like British International...
Persistent link: https://www.econbiz.de/10015330724
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Guidelines on the EU approach to community sponsorship
European Union Agency for Asylum - 2025
These guidelines aim to establish minimum quality standards for the different phases of community sponsorship across the European Union, drawing on insights from the 2021-2023 working group meetings involving Member States, the European Commission, EUAA, international organisations, AMIF-funded...
Persistent link: https://www.econbiz.de/10015428265
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Impact and development of sport sponsorship : a three-decade bibliometric analysis (1993-2024)
Varea-Calero, Alfredo David; Rejón-Guardia, Francisco; … - In: Sport, Business and Management : an international … 15 (2025) 2, pp. 176-203
Persistent link: https://www.econbiz.de/10015423609
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Kultursponsoring : Systematische Planung von Partnerschaften zwischen Kulturakteuren und Unternehmen
Bruhn, Manfred; Pöllmann, Lorenz - 2025
Begriff und Grundlagen des Kultursponsoring -- Erscheinungsformen des Kultursponsoring -- Einordnung des … Kultursponsoring in die Kulturfinanzierung -- Managementprozess des Kultursponsoring und Kultursponsoring-Canvas -- Situationsanalyse … im Kultursponsoring -- Ziele und Zielgruppen des Kultursponsoring -- Entwicklung einer Strategie des Kultursponsoring …
Persistent link: https://www.econbiz.de/10015328644
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Rotating presidencies, rotating sponsors? : corporate sponsorship of the presidencies of the Council of the EU under scrutiny
Alemanno, Alberto; Bodson, Benjamin - 2024
Persistent link: https://www.econbiz.de/10015410317
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Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis
Ireland, Robin; Muc, Magdalena; Bunn, Christopher; … - In: Journal of strategic marketing 32 (2024) 6, pp. 762-777
Persistent link: https://www.econbiz.de/10015051754
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Strategic brand management in and through sport
Manoli, Argyro Elisavet - In: Journal of strategic marketing 32 (2024) 6, pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
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A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.; Reijmersdal, Eva A. van; Rozendaal, … - In: Journal of marketing communications 30 (2024) 6, pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
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