Zungu, Nkululeko PraiseGod; Amegbe, Hayford; Hanu, Charles - In: Cogent business & management 12 (2025) 1, pp. 1-21
This study examines the influencing value factors of Artificial Intelligence (AI)-based self-service technology delivery, self-service customer experience, and outcomes based on customer value theory and trust-commitment theory. This study adopted a quantitative research approach. Four hundred...