Search Results - subject:"Kundenbindung"

How does CSR of food company affect customer loyalty in the context of COVID-19 : a moderated mediation model

Zhang, N. - In: International journal of corporate social … 7 (2022) 1, pp. 1-10

Because of COVID-19 in the world, enterprises and consumers pay more and more attention to environmental protection, food safety and health issues. The purpose of this paper is to take China's food company as an example to study the impact of CSR on customer loyalty, mediating effects of company...

Persistent link: https://www.econbiz.de/10012807934

The impact of digital marketing success on customer loyalty

Anber Abraheem Shlash Mohammad - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 103-113

Persistent link: https://www.econbiz.de/10013490953

Customer segment transition through the customer loyalty program

Kimura, Makoto - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 611-626

Persistent link: https://www.econbiz.de/10013163362

External exigencies and customer loyalty nexus in Nigeria retail banks

Obioha, Olubunmi O. - In: International Journal of Research in Business and … 11 (2022) 6, pp. 127-137

Persistent link: https://www.econbiz.de/10013429272

Measuring the effectiveness of intermediary loyalty programmes in the motor insurance industry : loyal versus non-loyal customers

Leiria, Manuel; Rebelo, Efigénio; Matos, Nelson de - In: European journal of management and business economics : … 31 (2022) 3, pp. 305-324

Purpose - The insurance industry has not been able to effectively retain its customers and struggles to establish and maintain long-lasting relationships with them. The purpose of this paper is thus to identify the main factors that explain the cancellation of motor insurance policies by...

Persistent link: https://www.econbiz.de/10013330984

Do e-government services affect Jordanian customer loyalty?

Alnaser, Ahmad Salih; Theep, Khaled Alshake; … - In: Marketing i menedžment innovacij : m&mi (2022) 2, pp. 17-30

Persistent link: https://www.econbiz.de/10013277425

Relationship marketing in customer loyalty of commercial galleries in times of COVID-19

Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435

The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...

Persistent link: https://www.econbiz.de/10012888387

Factors affecting customer satisfaction and loyalty in online food delivery service during the COVID-19 pandemic : its relation with open innovation

Prasetyo, Yogi Tri; Tanto, Hans; Mariyanto, Martinus; … - In: Journal of open innovation : technology, market, and … 7 (2021) 1/76, pp. 1-16

Online food delivery service (OFDS) has been widely utilized during the new normal of the COVID-19 pandemic, especially in a developing country such as Indonesia. The purpose of this study was to determine factors influencing customer satisfaction and loyalty in OFDS during the new normal of the...

Persistent link: https://www.econbiz.de/10012490939

The influence of membership program on customer loyalty mediated by customer satisfaction

Muhammad, Fadhil; Rozi, Fatkhur; Supriyanto, Achmad Sani - In: International Journal of Research in Business and … 10 (2021) 6, pp. 34-41

Persistent link: https://www.econbiz.de/10012659315

The role of logistics service quality in achieving customer satisfaction and loyalty in the end-consumer market using the example of the German motorcycle industry

Huang, Kuan-Ju; Rüdiger, Hans Michael; Jung, Hans H. - 2021

Persistent link: https://www.econbiz.de/10012662999

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