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Year of publication
Subject
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Kundenbindung 1,729 Customer retention 817 Beziehungsmarketing 706 Relationship marketing 701 Consumer behaviour 389 Konsumentenverhalten 389 Kundenzufriedenheit 317 Customer satisfaction 304 Deutschland 281 Germany 255 Kundenmanagement 180 Marketing 171 Theorie 138 Theory 137 Beziehungsmanagement 136 Brand management 124 Dienstleistungsqualität 124 Markenführung 124 Service quality 124 Customer loyalty 116 Verbraucherzufriedenheit 103 Marketingmanagement 82 Social Web 77 Social web 77 Unternehmen 76 Markenimage 75 Brand image 74 Marketing management 71 Online-Marketing 70 Markenpolitik 66 Bank 65 Internet marketing 65 customer loyalty 65 Kundenservice 63 Markentreue 63 Customer service 62 Kundenwert 61 Markenartikel 60 Einzelhandel 59 Kundenbindungsprogramm 59
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Online availability
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Undetermined 372 Free 163
Type of publication
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Book / Working Paper 1,215 Article 517
Type of publication (narrower categories)
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Article in journal 373 Aufsatz in Zeitschrift 373 Hochschulschrift 320 Thesis 235 Aufsatz im Buch 131 Book section 131 Dissertation u.a. Prüfungsschriften 94 Graue Literatur 77 Non-commercial literature 77 Collection of articles of several authors 71 Sammelwerk 71 Aufsatzsammlung 53 Case study 35 Fallstudie 35 Working Paper 35 Ratgeber 34 Arbeitspapier 31 Guidebook 30 Handbook 19 Handbuch 19 Conference paper 15 Konferenzbeitrag 15 Collection of articles written by one author 13 Sammlung 13 Konferenzschrift 12 Bibliografie enthalten 10 Bibliography included 10 Bibliographie 4 Conference proceedings 4 Universitätsschrift 4 Interview 3 Lehrbuch 3 Systematic review 3 Umfrage 3 Übersichtsarbeit 3 Textbook 2 Abstract 1 Article 1 Company information 1 Elektronischer Datenträger 1
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Language
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German 880 English 802 Undetermined 55 French 5 Polish 1
Author
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Homburg, Christian 17 Rennhak, Carsten 17 Bruhn, Manfred 16 Bauer, Hans H. 12 Limbeck, Martin 12 Sickel, Christian 12 Dressler, Matthias 9 Huber, Frank 8 Schüller, Anne M. 7 Becker, Roman 6 Daschmann, Gregor 6 Eggert, Andreas 6 Hilbert, Andreas 6 Nießing, Jörg 6 Ranzinger, Alexandra 6 Bakay, Zoltán 5 Diller, Hermann 5 Dittrich, Sabine 5 Herrmann, Andreas 5 Johnson, Michael D. 5 Körnert, Jan 5 Müller-Martini, Markus 5 Orth, Ulrich R. 5 Ozuem, Wilson 5 Popp, Bastian 5 Seja, Christa 5 Töpfer, Armin 5 Wiedmann, Klaus-Peter 5 Wolf, Cornelia 5 Ballensiefen, Benjamin 4 Bayón, Tomás 4 Blut, Markus 4 Brinkmann, Daniela Alexa 4 Confente, Ilenia 4 Festge, Fabian 4 Fischer, Thomas M. 4 Garnefeld, Ina 4 Giering, Annette 4 Gouthier, Matthias 4 Hammerschmidt, Michael 4
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Institution
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Springer Fachmedien Wiesbaden 20 Munich Business School 10 Verlag Dr. Kovač 6 Nomos Verlagsgesellschaft 5 Books on Demand GmbH <Norderstedt> 3 Fördergesellschaft Marketing an der Universität Augsburg 3 GABAL-Verlag GmbH 3 Logos Verlag Berlin 3 W. Kohlhammer GmbH 3 epubli GmbH 3 Dpunkt.Verlag <Heidelberg> 2 Edward Elgar Publishing 2 Excellence-in-Service-Konferenz <5., 2015, Koblenz> 2 Haufe-Lexware GmbH & Co. KG 2 Institut für Wirtschaftsinformatik <Bern> 2 Institut für Wirtschaftsinformatik <Siegen> 2 Josef Eul Verlag GmbH 2 National Bureau of Economic Research 2 Springer Gabler <Firma> 2 Springer International Publishing 2 Technische Universität Dresden 2 Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement 2 Verlag Franz Vahlen 2 American Marketing Association 1 Arbeitsgemeinschaft für Marketing 1 Autohaus Buch und Formular 1 Bbw-Marketing Dr. Vossen & Partner <Neuss> 1 Bergische Universität Wuppertal 1 BusinessVillage GmbH 1 Center for Service Excellence 1 Center for Urban & Real Estate Management <Zürich> 1 Christian-Albrechts-Universität zu Kiel 1 Dresdner Kolloquium <Technische Universität, Dresden, Fakultät Wirtschaftswisenschaften, 4, 1999> 1 Dresdner Kolloquium <Technische Universität, Dresden, Fakultät Wirtschaftswissenschaften> <4, 1999, Dresden> 1 Duesseldorf University of Applied Sciences 1 Eberhard Karls Universität Tübingen 1 Ernst-Moritz-Arndt-Universität Greifswald 1 European Business School <Oestrich-Winkel> 1 Excellence-in-Service-Konferenz <6., 2016, Koblenz> 1 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 1
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Published in...
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SpringerLink / Bücher 83 Springer eBook Collection / Business and Economics 22 Gabler Edition Wissenschaft 21 Journal of retailing and consumer services 19 Journal of business research : JBR 17 Research 17 Springer eBook Collection 15 Hamburger Schriften zur Marketingforschung 10 Journal of marketing theory and practice 10 Munich Business School - Publications 10 Schriftenreihe Schwerpunkt Marketing 10 Munich Business School Working Paper 9 Psychology & marketing 9 Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim 9 Gabler Research 8 Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing 7 Harvard business review : HBR 7 How to succeed in the digital age : strategies from 17 top managers 7 Journal of consumer behaviour : an international research review 7 Schriften zum innovativen Marketing 7 Wirtschaftswissenschaft 7 Berichte aus der Betriebswirtschaft 6 Forum Marketing 6 Harvard-Business-Manager : das Wissen der Besten 6 Kundenmanagement & Electronic Commerce 6 Schriftenreihe Schwerpunkt Marketing / Arbeitspapier 6 Schriftenreihe Studien zum Konsumentenverhalten 6 Sport marketing quarterly : for professionals in the business of marketing sport 6 The service industries journal 6 Applied Marketing Science / Angewandte Marketingforschung 5 Die Bank 5 Diskussionspapier 5 Exploring the rise of fandom in contemporary consumer culture 5 International journal of hospitality management 5 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 5 Journal of the Academy of Marketing Science 5 Reihe: Marketing : MAR 5 Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim 5 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 5 Schriftenreihe Unternehmensführung und Marketing 5
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Source
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ECONIS (ZBW) 1,292 USB Cologne (EcoSocSci) 382 USB Cologne (business full texts) 42 BASE 7 EconStor 5 RePEc 4
Showing 1 - 10 of 1,732
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How does CSR of food company affect customer loyalty in the context of COVID-19 : a moderated mediation model
Zhang, N. - In: International journal of corporate social … 7 (2022) 1, pp. 1-10
Because of COVID-19 in the world, enterprises and consumers pay more and more attention to environmental protection, food safety and health issues. The purpose of this paper is to take China's food company as an example to study the impact of CSR on customer loyalty, mediating effects of company...
Persistent link: https://www.econbiz.de/10012807934
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The impact of digital marketing success on customer loyalty
Anber Abraheem Shlash Mohammad - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 103-113
Persistent link: https://www.econbiz.de/10013490953
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Customer segment transition through the customer loyalty program
Kimura, Makoto - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
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External exigencies and customer loyalty nexus in Nigeria retail banks
Obioha, Olubunmi O. - In: International Journal of Research in Business and … 11 (2022) 6, pp. 127-137
Persistent link: https://www.econbiz.de/10013429272
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Measuring the effectiveness of intermediary loyalty programmes in the motor insurance industry : loyal versus non-loyal customers
Leiria, Manuel; Rebelo, Efigénio; Matos, Nelson de - In: European journal of management and business economics : … 31 (2022) 3, pp. 305-324
Purpose - The insurance industry has not been able to effectively retain its customers and struggles to establish and maintain long-lasting relationships with them. The purpose of this paper is thus to identify the main factors that explain the cancellation of motor insurance policies by...
Persistent link: https://www.econbiz.de/10013330984
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Do e-government services affect Jordanian customer loyalty?
Alnaser, Ahmad Salih; Theep, Khaled Alshake; … - In: Marketing i menedžment innovacij : m&mi (2022) 2, pp. 17-30
Persistent link: https://www.econbiz.de/10013277425
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Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435
The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...
Persistent link: https://www.econbiz.de/10012888387
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Factors affecting customer satisfaction and loyalty in online food delivery service during the COVID-19 pandemic : its relation with open innovation
Prasetyo, Yogi Tri; Tanto, Hans; Mariyanto, Martinus; … - In: Journal of open innovation : technology, market, and … 7 (2021) 1/76, pp. 1-16
Online food delivery service (OFDS) has been widely utilized during the new normal of the COVID-19 pandemic, especially in a developing country such as Indonesia. The purpose of this study was to determine factors influencing customer satisfaction and loyalty in OFDS during the new normal of the...
Persistent link: https://www.econbiz.de/10012490939
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The influence of membership program on customer loyalty mediated by customer satisfaction
Muhammad, Fadhil; Rozi, Fatkhur; Supriyanto, Achmad Sani - In: International Journal of Research in Business and … 10 (2021) 6, pp. 34-41
Persistent link: https://www.econbiz.de/10012659315
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The role of logistics service quality in achieving customer satisfaction and loyalty in the end-consumer market using the example of the German motorcycle industry
Huang, Kuan-Ju; Rüdiger, Hans Michael; Jung, Hans H. - 2021
Persistent link: https://www.econbiz.de/10012662999
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