Search Results - subject:"Kundenbindung"

Customer satisfaction level of users of the different areas and services of a private mid-cost fitness center in Zaragoza

Ara Aguirre, Ander de; Valcarce-Torrente, Manel; … - 2026

Customer loyalty has become a critical factor for the sustainability of fitness centers amid growing industry competition, yet limited research has examined recommendation patterns across user profiles in mid-cost facilities. This study aimed to analyze customer recommendation in a mid-cost...

Persistent link: https://www.econbiz.de/10015653840

The dynamics of customisation, perceived fairness, and customer loyalty within a corporate sustainability framework

Omazić, Mislav Ante; Renić, Mijo; Grilec, Alica - 2026

Customisation, understood as tailoring products, services, or communication to individual customer preferences, is increasingly used to enhance customer satisfaction, yet its impact on customer loyalty remains complex. Businesses increasingly focus on customisation to enhance customer...

Persistent link: https://www.econbiz.de/10015667930

Gamification im E-Commerce: Optimierung von Konversionsraten und Warenkorbabbrüchen

Wolf, Nadine; Perret, Jens K.; Moss, Christoph - 2025

Persistent link: https://www.econbiz.de/10015551189

Measuring customer experience in e-retail

Pires, Paulo Botelho; Perestrelo, Beatriz Martins; … - 2025

In digital retail, where competition intensifies and customer expectations evolve rapidly, understanding the interplay among customer experience metrics is critical for strategic decision-making. Despite widespread adoption of feedback programmes, practitioners struggle to interpret how...

Persistent link: https://www.econbiz.de/10015549141

"Good" and "bad" frictions in customer experience : conceptual foundations and implications

Padigar, Manjunath; Li, Yi; Manjunath, Chandana N. - 2025

Persistent link: https://www.econbiz.de/10015372960

Fulfilled expectations : key to customer loyalty in digital home-sharing platforms

Marimon, Frederic; Amat-Lefort, Natalia; Mas-Machuca, Marta - 2025

Persistent link: https://www.econbiz.de/10015374645

The effect of digital touchpoint usage experience on customer loyalty mediated by digital engagement and customer satisfaction

Nanta, Teuku Muda; Noermijati, Noermijati; Rohman, Fatchur - 2025

This study aims to determine the influence of digital touchpoint usage experience, specifically through the myIndiHome application, on customer loyalty, with digital engagement and customer satisfaction as mediating variables. The study used a quantitative method to survey 385 active IndiHome...

Persistent link: https://www.econbiz.de/10015334439

WeChat gamification : mobile payment impact on word of mouth and customer loyalty

Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - 2025

Persistent link: https://www.econbiz.de/10015190420

The interplay of inflated expectations, (dis)confirmation, and emotional spillover : implications for post-purchase loyalty in mystery deals

Brodschelm, Florian; Vetter, Sebastian; Hüttl-Maack, Verena - 2025

Persistent link: https://www.econbiz.de/10015464220

Factors influencing customer loyalty via purchase intention toward manufacturing firms in Vietnam

Hang Nguyen Minh - 2025

Persistent link: https://www.econbiz.de/10015405602