This pitch research letter (PRL) applies the pitch template developed by Faff (2015) to an academic project on customer loyalty and customer participation in the service recovery process in the hotel industry of Pakistan. The pitch template helped the pitchers to identify the core elements that...

This thesis covers (i) the application of the flagship store in the fast-moving consumer goods industry as a communication tool, (ii) the inclusion of future brand-directed consumer behavior (i.e., future brand loyalty, word-of-mouth advertising, standard and special product sales in the...

Energieversorger stehen vor grossen Herausforderungen. Sie müssen den Anteil erneuerbarer Energien im Elektrizitätsmix erhöhen und dabei die Netzstabilität gewährleisten, Effizienzziele erfüllen und dem Wettbewerbsdruck im freien Markt standhalten. Intelligente Energienetze, sogenannte...