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Außenwerbung
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Customer data
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Internet marketing
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Cardoso, Jorge C. S.
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Pervasive advertising
SpringerLink / Bücher
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NBER working paper series
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Research
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Harvard business review : HBR
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Journal of economics & management strategy : JEMS
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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essentials
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HMD : Praxis der Wirtschaftsinformatik
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Harvard-Business-Manager : das Wissen der Besten
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Journal of advertising research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Psychology & marketing
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The Routledge companion to digital consumption
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Advances in knowledge acquisition, transfer, and management (AKATM) book series
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Apps management and e-commerce transactions in real-time
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
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Artificial intelligence in marketing
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Business horizons
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E-marketing ; Vol. 1
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Electronic markets : the international journal on networked business
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IWI-Diskussionsbeiträge
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovationen und Innovationsmanagement in der Finanzbranche
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Innovatives Markenmanagement
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Interaktives Marketing
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International journal of business information systems : IJBIS
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Journal of business ethics : JOBE
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Journal of competition law & economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of management information systems : JMIS
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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing und Handel - Publikationen
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Management science in hospitality and tourism : theory, practice, and applications
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Medienmanagement und E-Business
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NBER Working Paper
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Reihe Electronic Commerce
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Opportunities and challenges of interactive public displays as an advertising medium
José, Rui
;
Cardoso, Jorge C. S.
- In:
Pervasive advertising
,
(pp. 139-157)
.
2011
Persistent link: https://www.econbiz.de/10009348761
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2
A standard for digital signage privacy
Geiger, Harley Lorenz
- In:
Pervasive advertising
,
(pp. 103-117)
.
2011
Persistent link: https://www.econbiz.de/10009348769
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