Search Results - subject:"Kundenintegration"

Customer engagement, innovation, and sustainable consumption : analyzing personalized, innovative, sustainable phygital products

Anwar, Rana Salman; Ahmed, Rizwan Raheem; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-14

Purpose - This research explores the relationship between factors that play a crucial role in e-commerce. This research aimed to check the direct relationship between customer engagement, innovation, and behavior of consumers towards phygital products on patronage intention. Furthermore, this...

Persistent link: https://www.econbiz.de/10015192368

Influencer marketing unlocked : understanding the value chains driving the creator economy

Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28

Persistent link: https://www.econbiz.de/10015192976

Empowering value co-creation : product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier

Siemieniako, Dariusz; Makkonen, Hannu; Kwiatek, Piotr; … - In: Industrial marketing management : the international … 124 (2025), pp. 128-149

Persistent link: https://www.econbiz.de/10015173281

Integration of traditional, transitioning & transformative digital technologies for value co-creation in B2B : a process model

Shankaranarayana, Rajesh; Narayanamurthy, Gopalakrishnan; … - In: Industrial marketing management : the international … 124 (2025), pp. 304-324

Persistent link: https://www.econbiz.de/10015173335

Satisfaction and dissatisfaction in wine tourism : a user-generated content analysis

Meneses, Raquel; Brito, Carlos Henrique Figueiredo e Melo de - In: Tourism and hospitality research : THR 25 (2025) 1, pp. 120-134

Persistent link: https://www.econbiz.de/10015176724

Pumping up customer value with convenience and personalisation strategies in e-retailing : an analysis of the engagement connection

Rodríguez-Ardura, Inma; Meseguer Artola, Antoni; … - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 35-58

Persistent link: https://www.econbiz.de/10015324475

Prosumer : a new approach to conceptualisation

Ertz, Myriam; Barragán Maravilla, José María; Cao, … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-21

The prosumer concept has become increasingly relevant in the current economy, necessitating the development of resilient and adaptive business models. Given the lack of a systematic framework for evaluating prosumers, the present study aimed to develop a framework of reference for assessing the...

Persistent link: https://www.econbiz.de/10015211892

The co-existence of brand value co-creation and co-destruction across the customer journey in a complex higher education brand

Hardcastle, Kimberley; Edirisingha, Prabash Aminda; … - In: Journal of business research : JBR 186 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015154312

Value co-creation in tourism live shopping

Zhang, Yaozhi; Prebensen, Nina K. - In: Journal of business research : JBR 186 (2025), pp. 1-14

Persistent link: https://www.econbiz.de/10015157990

The nature of underground innovation : missionary, user, and exploratory orientation

De Jong, Jeroen P. J.; Mulhuijzen, Max; Schemmann, Brita - In: Long range planning : LRP ; international journal of … 58 (2025) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10015331197