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  • Search: subject:"Kundenmanagement"
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Year of publication
Subject
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Relationship marketing 15,112 Beziehungsmarketing 15,110 USA 5,037 United States 5,034 Consumer behaviour 2,986 Konsumentenverhalten 2,986 Kundenmanagement 2,288 Deutschland 2,084 Kundenzufriedenheit 2,071 Customer satisfaction 2,070 Germany 2,037 Theorie 1,955 Theory 1,955 Service quality 1,421 Dienstleistungsqualität 1,420 Marketingmanagement 1,227 Lieferantenmanagement 1,207 Supplier relationship management 1,207 Marketing management 1,198 Brand management 1,045 Markenführung 1,044 Kundenwert 1,031 Customer value 979 Social Web 877 Marketing 870 Kundenbindung 775 Customer service 753 Kundenservice 748 E-business 732 E-Business 731 Kundenintegration 684 Customer integration 641 Beziehungsmanagement 637 Online-Marketing 616 Internet marketing 593 Vertrauen 593 Markenimage 591 Brand image 589 Brand 586 Markenartikel 586
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Online availability
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Undetermined 3,004 Free 819
Type of publication
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Article 11,148 Book / Working Paper 5,548 Journal 44 Other 1
Type of publication (narrower categories)
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Article in journal 8,071 Aufsatz in Zeitschrift 8,071 Aufsatz im Buch 2,990 Book section 2,990 Hochschulschrift 1,383 Thesis 1,204 Graue Literatur 914 Non-commercial literature 914 Collection of articles of several authors 566 Sammelwerk 566 Arbeitspapier 565 Working Paper 565 Case study 459 Fallstudie 459 Aufsatzsammlung 271 Ratgeber 254 Guidebook 238 Dissertation u.a. Prüfungsschriften 170 Bibliografie enthalten 156 Bibliography included 156 Lehrbuch 147 Handbook 105 Handbuch 105 Konferenzschrift 100 Conference paper 73 Konferenzbeitrag 73 Conference proceedings 69 Collection of articles written by one author 54 Sammlung 54 Reprint 45 Glossar enthalten 26 Glossary included 26 Bibliographie 24 Interview 23 Festschrift 21 Company information 19 Firmeninformation 19 Systematic review 19 Übersichtsarbeit 19 Fallstudiensammlung 18
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Language
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English 10,953 German 5,645 Undetermined 140 French 28 Polish 13 Italian 12 Czech 6 Multiple languages 4 Spanish 4 Swedish 4 Dutch 3 Romanian 3 Danish 1 Russian 1
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Author
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Bruhn, Manfred 113 Homburg, Christian 109 Kumar, V. 73 Huber, Frank 53 Bauer, Hans H. 48 Herrmann, Andreas 46 Stauss, Bernd 44 Verhoef, Peter C. 41 Krafft, Manfred 40 Hippner, Hajo 36 Piller, Frank T. 36 Wiedmann, Klaus-Peter 35 Georgi, Dominik 32 Grönroos, Christian 32 Stock-Homburg, Ruth 32 Wilde, Klaus D. 32 Töpfer, Armin 31 Helmke, Stefan 30 Van den Poel, Dirk 30 Eggert, Andreas 29 Reichwald, Ralf 29 Schüller, Anne M. 29 Smith, Alan D. 29 Palmatier, Robert W. 28 Belz, Christian 27 Hadwich, Karsten 27 Gil Saura, Irene 26 Matzler, Kurt 26 Uebel, Matthias 26 Ahlert, Dieter 25 Hennig-Thurau, Thorsten 25 Mattila, Anna S. 25 Meyer, Anton 25 Neslin, Scott A. 25 Günter, Bernd 24 Han, Heesup 24 Meffert, Heribert 23 Reinartz, Werner J. 23 Walsh, Gianfranco 23 Diller, Hermann 22
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Institution
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Springer Fachmedien Wiesbaden GmbH 62 IGI Global 15 Institut für Wirtschaftsinformatik <Bern> 9 Verlag Dr. Kovač 9 Fördergesellschaft Marketing an der Universität Augsburg 8 Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement 7 Books on Demand GmbH <Norderstedt> 6 Gesellschaft Entwicklung, Konstruktion, Vertrieb 6 Harvard Graduate School of Business Administration 6 Haufe-Lexware GmbH & Co. KG 6 Universität St. Gallen 6 American Marketing Association 5 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 5 Information Resources Management Association 5 Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen> 5 Springer-Verlag GmbH 5 AMACOM 4 Erasmus Research Institute of Management 4 European School of Business <Reutlingen> 4 INTARGIA Managementberatung GmbH 4 Munich Business School 4 NetLibrary, Inc 4 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 4 Universität <Augsburg> / Research Center Finance & Information Management 4 Droege & Comp. <Düsseldorf> 3 Erich-Schmidt-Verlag <Berlin> 3 Institut für Marktorientierte Unternehmensführung Mannheim 3 Institut für Wirtschaftsinformatik <Siegen> 3 Leibniz Universität Hannover 3 Logos Verlag Berlin GmbH 3 Münchener Marketing-Symposium <23, 1997, München> 3 Nomos Verlagsgesellschaft 3 Shaker Verlag GmbH 3 Svenska Handelshögskolan <Helsinki> 3 Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing 3 USA / General Accounting Office 3 Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement 3 Verlag Franz Vahlen GmbH 3 W. Kohlhammer GmbH 3 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 3
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Published in...
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Journal of business research : JBR 277 Journal of retailing and consumer services 233 Industrial marketing management : the international journal for industrial and high-tech firms 231 International journal of hospitality management 134 The journal of services marketing 128 The service industries journal 126 Journal of strategic marketing 112 Journal of the Academy of Marketing Science 111 The journal of business & industrial marketing 111 International journal of electronic customer relationship management : IJECRM 107 Journal of service research : JSR 104 Gabler Edition Wissenschaft 97 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 93 Journal of marketing 86 Management science letters 81 European journal of marketing : EJM 76 Journal of marketing management : MM 74 The international journal of bank marketing : IJBM 66 The journal of brand management : an international journal 65 Journal of service management 63 Journal of hospitality marketing & management 61 The journal of personal selling & sales management : JPSSM 59 Tourism management : research, policies, practice 59 International journal of retail & distribution management 58 Journal of retailing 58 Journal of travel and tourism marketing 58 Total quality management & business excellence : an official journal of the European Society for Organisational Excellence 58 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 55 Services marketing quarterly 53 International journal of contemporary hospitality management 52 Marketing intelligence & planning 52 The journal of product & brand management 51 Journal of financial services marketing : JFSM 50 The international review of retail, distribution and consumer research 50 Business horizons 47 Journal of marketing research : JMR 46 Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen 46 Harvard-Business-Manager : das Wissen der Besten 44 Jahrbuch der Absatz- und Verbrauchsforschung 44 Service business 42
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Source
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ECONIS (ZBW) 15,494 USB Cologne (EcoSocSci) 1,114 USB Cologne (business full texts) 122 BASE 11
Showing 1 - 10 of 16,741
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Customer-focused service management as an approach of enhancing service culture among fast-food chains
Hashem, Tareq; Freihat, Sultan; Homsi, Diana - In: Management science letters 10 (2020) 9, pp. 2001-2010
Persistent link: https://www.econbiz.de/10012202876
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Barriers on marketing tourism services and their impacts on customer awareness
Al-Hazmia, Nabil Mohemmed; Hassan, Yahya Abdul Ghaffar - In: Management science letters 10 (2020) 11, pp. 2603-2608
Persistent link: https://www.econbiz.de/10012203804
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Determinants influencing customers' decision to use mobile payment services : the case of Vietnam
Huu Nghi Phan; Tran Manh Dung; Hoàng-Văn-Hoa; Thanh … - In: Management science letters 10 (2020) 11, pp. 2635-2646
Persistent link: https://www.econbiz.de/10012203821
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The influence of website brand equity, e-brand experience on e-loyalty : the mediating role of e-satisfaction
Nguyen Hong Quan; Nguyen Thi Khanh Chi; Duong Thi Hoai Nhung - In: Management science letters 10 (2020) 1, pp. 63-76
Persistent link: https://www.econbiz.de/10012056203
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Big broad banks : how does cross-selling affect lending?
Qi, Yingjie - 2020
Using unique micro-data that contain the internal information on all corporate customers of a large Nordic bank, I show that combining loan and non-loan products (cross-selling) has two benefits. First, it increases credit supply, especially in recessions. Second, it increases the likelihood of...
Persistent link: https://www.econbiz.de/10012161489
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Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior
Raza, Mohsin; Salniza Md. Salleh; Tariq, Beenish; … - In: Management science letters 10 (2020) 2, pp. 279-286
Persistent link: https://www.econbiz.de/10012126906
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Effect of customer loyalty program on customer satisfaction and its impact on customer loyalty
Khairawati, Salihah - In: International Journal of Research in Business and … 9 (2020) 1, pp. 15-23
Persistent link: https://www.econbiz.de/10012147249
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Muslim customer perceived value on customer satisfaction and loyalty : religiosity as a moderation
Rahayu, Yayuk Sri; Setiawan, Margono; Irawanto, Dodi W.; … - In: Management science letters 10 (2020) 5, pp. 1011-1016
Persistent link: https://www.econbiz.de/10012152164
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The analysis of customer satisfaction factors which influence chatbot acceptance in Indonesia
Lim, Sanny; Susastra, Ari Clementin; Roberts, Choky; … - In: Management science letters 10 (2020) 6, pp. 1225-1232
Persistent link: https://www.econbiz.de/10012152363
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Relationship between brand association and customer loyalty : the case of online retail industry
Le Thai Phong; Tran Hanh Nga; Nguyen Thi Hanh; Nguyen … - In: Management science letters 10 (2020) 7, pp. 1543-1552
Persistent link: https://www.econbiz.de/10012152985
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