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Search: subject:"Kundenmanagement"
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Subject
All
Relationship marketing
29,819
Beziehungsmarketing
29,817
Konsumentenverhalten
12,431
Consumer behaviour
12,430
Kundenzufriedenheit
6,604
Customer satisfaction
6,601
Dienstleistungsqualität
4,510
Service quality
4,510
Brand management
2,969
Markenführung
2,969
Lieferantenmanagement
2,720
Supplier relationship management
2,720
Social Web
2,617
Social web
2,617
Kundenmanagement
2,565
Theory
2,488
Theorie
2,485
Deutschland
2,401
Marketingmanagement
2,359
Germany
2,352
Marketing management
2,331
Electronic Commerce
2,134
Markenimage
2,130
Brand image
2,127
Kundenintegration
2,078
Customer integration
2,075
E-commerce
1,993
Online retailing
1,992
Online-Handel
1,992
Kundenwert
1,987
Brand
1,939
Markenartikel
1,933
Customer value
1,919
Online-Marketing
1,840
Vertrauen
1,835
Confidence
1,819
Internet marketing
1,812
Einzelhandel
1,667
Retail trade
1,649
Marketing
1,350
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Online availability
All
Undetermined
10,975
Free
4,557
Type of publication
All
Article
22,002
Book / Working Paper
9,505
Journal
37
Other
1
Type of publication (narrower categories)
All
Article in journal
18,199
Aufsatz in Zeitschrift
18,199
Aufsatz im Buch
3,576
Book section
3,576
Hochschulschrift
1,567
Thesis
1,239
Graue Literatur
1,116
Non-commercial literature
1,116
Arbeitspapier
701
Working Paper
701
Collection of articles of several authors
601
Sammelwerk
601
Case study
460
Fallstudie
460
Aufsatzsammlung
451
Ratgeber
258
Guidebook
239
Dissertation u.a. Prüfungsschriften
170
Conference paper
169
Konferenzbeitrag
169
Bibliografie enthalten
163
Bibliography included
163
Lehrbuch
160
Textbook
141
Konferenzschrift
123
Handbook
108
Handbuch
108
Conference proceedings
72
Collection of articles written by one author
58
Sammlung
58
Reprint
50
Glossar enthalten
27
Glossary included
27
Interview
27
Festschrift
25
Bibliographie
24
Bibliografie
20
Fallstudiensammlung
20
Systematic review
19
Übersichtsarbeit
19
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Language
All
English
25,294
German
6,109
Undetermined
139
French
28
Polish
15
Italian
12
Czech
6
Multiple languages
4
Spanish
4
Swedish
4
Dutch
3
Romanian
3
Danish
1
Russian
1
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Author
All
Bruhn, Manfred
125
Homburg, Christian
118
Kumar, V.
87
Han, Heesup
63
Verhoef, Peter C.
61
Huber, Frank
57
Hollebeek, Linda D.
54
Bauer, Hans H.
52
Piller, Frank T.
51
Herrmann, Andreas
50
Krafft, Manfred
50
Stauss, Bernd
50
Palmatier, Robert W.
44
Mattila, Anna S.
42
Gil Saura, Irene
40
Hippner, Hajo
39
Loureiro, Sandra Maria Correia
39
Thaichon, Park
38
Wiedmann, Klaus-Peter
38
Kleinaltenkamp, Michael
37
Mittal, Vikas
37
Van den Poel, Dirk
37
Eggert, Andreas
36
Grewal, Dhruv
36
Smith, Alan D.
36
Svensson, Göran
36
Sheth, Jagdish N.
35
Wilde, Klaus D.
35
Grönroos, Christian
34
Prentice, Catherine
34
Stock-Homburg, Ruth
34
Georgi, Dominik
33
Helmke, Stefan
33
Reinartz, Werner J.
33
Neslin, Scott A.
32
Reichwald, Ralf
32
Töpfer, Armin
32
Vrontis, Demetris
32
Hadwich, Karsten
31
Schüller, Anne M.
31
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Institution
All
Springer Fachmedien Wiesbaden
81
IGI Global
23
National Bureau of Economic Research
16
American Marketing Association
10
Haufe-Lexware GmbH & Co. KG
10
Verlag Dr. Kovač
10
Books on Demand GmbH <Norderstedt>
9
Institut für Wirtschaftsinformatik <Bern>
9
Fördergesellschaft Marketing an der Universität Augsburg
8
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
8
Gesellschaft Entwicklung, Konstruktion, Vertrieb
7
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
7
Harvard Graduate School of Business Administration
6
Universität St. Gallen
6
AMACOM
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Information Resources Management Association
5
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
5
NetLibrary, Inc
5
Nomos Verlagsgesellschaft
5
Springer Gabler <Firma>
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Wiley-VCH
5
De Gruyter Oldenbourg
4
Edward Elgar Publishing
4
Erich-Schmidt-Verlag
4
Fachhochschule Reutlingen / European School of Business
4
Gottfried Wilhelm Leibniz Universität Hannover
4
INTARGIA Managementberatung GmbH
4
Munich Business School
4
Shaker Verlag
4
Technische Universität Dresden
4
Thüringen / Landesregierung
4
Universität <Augsburg> / Research Center Finance & Information Management
4
World Trade Organization
4
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
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Published in...
All
Journal of business research : JBR
773
Journal of retailing and consumer services
723
Industrial marketing management : the international journal for industrial and high-tech firms
493
International journal of hospitality management
341
SpringerLink / Bücher
318
The journal of services marketing
277
The journal of business & industrial marketing
250
The service industries journal
209
Journal of strategic marketing
195
Journal of the Academy of Marketing Science
193
International journal of contemporary hospitality management
159
Journal of marketing
148
International journal of electronic customer relationship management : IJECRM
144
The journal of product & brand management
144
Journal of hospitality marketing & management
137
Journal of travel and tourism marketing
135
Psychology & marketing
135
Journal of retailing
131
Tourism management : research, policies, practice
129
Cogent business & management
128
Journal of service research : JSR
128
Asia Pacific journal of marketing and logistics
126
Journal of service management
122
Marketing intelligence & planning
119
The journal of brand management : an international journal
119
European journal of marketing : EJM
111
Gabler Edition Wissenschaft
110
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
109
Services marketing quarterly
107
Service business
103
Journal of marketing management : MM
102
The international journal of bank marketing : IJBM
102
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
The international review of retail, distribution and consumer research
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
87
Business horizons
84
International journal of retail & distribution management
84
International journal of internet marketing and advertising : IJIMA
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
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Source
All
ECONIS (ZBW)
30,297
USB Cologne (EcoSocSci)
1,114
USB Cologne (business full texts)
122
BASE
11
EconStor
1
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1
Fantasy or reality? : unveiling the power of realistic narratives in tourism social media advertising
Can, Ali Selcuk
;
Ekinci, Yuksel
;
Dilek-Fidler, Setenay
- In:
Tourism management : research, policies, practice
106
(
2025
),
pp. 1-16
Persistent link: https://www.econbiz.de/10015077614
Saved in:
2
Customer concentration, firm R&D investment and moderation effects
Zhao, Shan
;
He, Xinming
;
Ma, Baichao
;
Zuo, Wenming
- In:
Journal of business research : JBR
186
(
2025
),
pp. 1-19
Persistent link: https://www.econbiz.de/10015152975
Saved in:
3
Ethical implications of employee and customer digital footprint : SMEs perspective
Ayaz, Ozlem
;
Tabaghdehi, Seyedeh Asieh Hosseini
;
Rosli, …
- In:
Journal of business research : JBR
188
(
2025
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015159185
Saved in:
4
The co-existence of brand value co-creation and co-destruction across the customer journey in a complex higher education brand
Hardcastle, Kimberley
;
Edirisingha, Prabash Aminda
; …
- In:
Journal of business research : JBR
186
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015154312
Saved in:
5
Beyond "Eat-Pray-Love" : designing transformative CX for self-discovery in extended service encounters
Zimbatu, Alexandra
;
Russell-Bennett, Rebekah
- In:
Journal of business research : JBR
186
(
2025
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015158139
Saved in:
6
Don't make me hate you, my love! : perceived brand betrayal and the love-becomes-hate phenomenon
Tolunay Kuşçu, Aslı
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
187
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015158179
Saved in:
7
Driving channel integration perception in omnichannel environments : the role of touchpoints
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
The journal of product & brand management
34
(
2025
)
1
,
pp. 6-20
Persistent link: https://www.econbiz.de/10015173315
Saved in:
8
A tension-based maturity model for customer education in knowledge-intensive business service firms
Florea, Dorian-Laurențiu
;
Nieto-Saucedo, María Elena …
- In:
Industrial marketing management : the international …
124
(
2025
),
pp. 1-19
Persistent link: https://www.econbiz.de/10015173267
Saved in:
9
Empowering value co-creation : product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier
Siemieniako, Dariusz
;
Makkonen, Hannu
;
Kwiatek, Piotr
; …
- In:
Industrial marketing management : the international …
124
(
2025
),
pp. 128-149
Persistent link: https://www.econbiz.de/10015173281
Saved in:
10
Influence of individual and social values on customer engagement in luxury thermal spa hotels : the mediating roles of perceived justice and brand experience
Japutra, Arnold
;
Loureiro, Sandra Maria Correia
; …
- In:
Tourism and hospitality research : THR
25
(
2025
)
1
,
pp. 90-103
Persistent link: https://www.econbiz.de/10015176726
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