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Subject
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Konsumentenverhalten
Relationship marketing
24,585
Beziehungsmarketing
24,584
Consumer behaviour
8,475
Kundenzufriedenheit
5,178
Customer satisfaction
5,177
Dienstleistungsqualität
3,740
Service quality
3,740
Kundenmanagement
2,545
Brand management
2,444
Markenführung
2,444
Deutschland
2,334
Germany
2,286
Theory
2,230
Theorie
2,228
Lieferantenmanagement
2,141
Supplier relationship management
2,141
Social Web
1,955
Social web
1,955
Marketingmanagement
1,849
Marketing management
1,821
Markenimage
1,790
Brand image
1,787
Electronic Commerce
1,724
E-commerce
1,587
Online-Marketing
1,523
Internet marketing
1,494
Kundenwert
1,485
Customer value
1,418
Customer integration
1,385
Kundenintegration
1,385
Vertrauen
1,319
Confidence
1,304
Einzelhandel
1,302
Retail trade
1,284
Brand
1,216
Markenartikel
1,203
Online retailing
1,176
Online-Handel
1,176
Customer service
1,124
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Online availability
All
Undetermined
4,276
Free
1,339
Type of publication
All
Article
6,992
Book / Working Paper
1,480
Journal
4
Type of publication (narrower categories)
All
Article in journal
6,579
Aufsatz in Zeitschrift
6,579
Aufsatz im Buch
389
Book section
389
Hochschulschrift
256
Thesis
196
Graue Literatur
185
Non-commercial literature
185
Arbeitspapier
125
Working Paper
125
Collection of articles of several authors
76
Sammelwerk
76
Conference paper
70
Konferenzbeitrag
70
Aufsatzsammlung
53
Case study
20
Fallstudie
20
Bibliografie enthalten
17
Bibliography included
17
Lehrbuch
15
Collection of articles written by one author
14
Sammlung
14
Handbook
13
Handbuch
13
Konferenzschrift
13
Textbook
12
Conference proceedings
9
Reprint
9
Ratgeber
8
Glossar enthalten
7
Glossary included
7
Guidebook
7
Festschrift
4
Interview
2
Mehrbändiges Werk
2
Multi-volume publication
2
Systematic review
2
Übersichtsarbeit
2
Company information
1
Fallstudiensammlung
1
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English
8,012
German
464
French
2
Czech
1
Italian
1
Dutch
1
Polish
1
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Author
All
Han, Heesup
39
Hollebeek, Linda D.
29
Mattila, Anna S.
28
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
22
Huber, Frank
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
17
Usman, Osly
17
Ahn, Jiseon
15
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Das, Gopal
13
Evanschitzky, Heiner
13
Gustafsson, Anders
13
McDonald, Heath
13
Rahman, Zillur
13
Schramm-Klein, Hanna
13
So, Kevin Kam Fung
13
Tanford, Sarah
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
Blut, Markus
12
Fetscherin, Marc
12
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Institution
All
Springer Fachmedien Wiesbaden
9
American Marketing Association
7
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Campus Verlag
1
Customs Co-operation Council
1
Deutsche Bundespost / Postdienst
1
Deutsche Marketing-Vereinigung
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
Kanada / Department of Industry, Trade and Commerce
1
Logos Verlag Berlin
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Technische Universität Clausthal
1
Technische Universität Dresden
1
United Nations
1
Universität Greifswald
1
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Published in...
All
Journal of retailing and consumer services
459
Journal of business research : JBR
338
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
77
Journal of the Academy of Marketing Science
76
Psychology & marketing
71
Journal of hospitality marketing & management
70
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
65
Journal of travel and tourism marketing
64
The service industries journal
63
Journal of strategic marketing
60
Journal of service management
55
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
Cogent business & management
48
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Tourism management : research, policies, practice
47
International Journal of Research in Business and Social Science : IJRBS
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Services marketing quarterly
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
SpringerLink / Bücher
42
International journal of retail and distribution management
41
The international journal of bank marketing : IJBM
41
International journal of electronic marketing and retailing : IJEMR
38
Service business
37
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
33
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Source
All
ECONIS (ZBW)
8,475
USB Cologne (EcoSocSci)
1
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1
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
4
From redesign to revenue : measuring the effects of servicescape remodeling on customer lifetime value
Valentini, Tony
;
Roederer, Claire
;
Castéran, Herbert
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462312
Saved in:
5
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
6
Tourist personality, value co-creation, and emotional well-being
Uslu, Abdullah
;
Tosun, Petek
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465867
Saved in:
7
The effects of green brand image on brand loyalty : the case of mainstream fast food brands
Watson, Anna
;
Perrigot, Rozenn
;
Dada, Olufunmilola
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 806-819
Persistent link: https://www.econbiz.de/10014467322
Saved in:
8
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
9
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
10
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
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