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Search: subject:"Kundenmanagement"
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Beziehungsmarketing
47
Relationship marketing
47
Consumer behaviour
9
Konsumentenverhalten
9
Marketing management
8
Marketingmanagement
8
Brand management
7
Markenführung
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Brand
6
Dienstleistungsqualität
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Markenartikel
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Service quality
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Customer satisfaction
5
Kundenzufriedenheit
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Dienstleistungsmarketing
4
Lieferantenmanagement
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Marketing
4
Services marketing
4
Strategic management
4
Strategisches Management
4
Supplier relationship management
4
Confidence
3
Dienstleistungssektor
3
Marketing theory
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Marketingtheorie
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Service industry
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USA
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United States
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Vertrauen
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Computer-assisted marketing
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Corporate culture
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E-commerce
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Electronic Commerce
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Erfolgsfaktor
2
IT-gestütztes Marketing
2
Key account management
2
Key-Account-Management
2
Learning organization
2
Lernende Organisation
2
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Article
39
Book / Working Paper
8
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Reprint
Article in journal
14,438
Aufsatz in Zeitschrift
14,438
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3,332
Book section
3,332
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1,557
Thesis
1,240
Graue Literatur
1,053
Non-commercial literature
1,053
Arbeitspapier
653
Working Paper
653
Collection of articles of several authors
589
Sammelwerk
589
Case study
459
Fallstudie
459
Aufsatzsammlung
414
Ratgeber
258
Guidebook
239
Dissertation u.a. Prüfungsschriften
170
Bibliografie enthalten
163
Bibliography included
163
Lehrbuch
159
Textbook
141
Conference paper
130
Konferenzbeitrag
130
Konferenzschrift
117
Handbook
108
Handbuch
108
Conference proceedings
72
Collection of articles written by one author
58
Sammlung
58
Glossar enthalten
26
Glossary included
26
Interview
25
Bibliographie
24
Festschrift
24
Bibliografie
20
Fallstudiensammlung
20
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19
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English
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Grönroos, Christian
4
Baron, Steve
2
Fournier, Susan
2
Almquist, Eric
1
Baker, Jeff
1
Batista, Luciano C.
1
Bengtsson, Anders
1
Brodie, Roderick J.
1
Bungay Stanier, Michael
1
Chen, Peter P.
1
Cheng, T. C. E.
1
Cunningham, Colleen
1
Dall'Olmo Riley, Francesca
1
De Chernatony, Leslie
1
Downing, Steve
1
Duff, Angus
1
Dwyer, F. R.
1
East, Robert
1
Eid, Riyad
1
Ewing, Michael
1
Fang, Shyh-Rong
1
Finne, Åke
1
Fu, Frank Q.
1
Gassenheimer, Jule B.
1
Glynn, Mark S.
1
Glynn, Simon E.
1
Gremler, Dwayne D.
1
Grewal, Dhruv
1
Guo, Xin
1
Gwinner, Kevin P.
1
Hair, Mario
1
Halstead, Diane
1
Hennig-Thurau, Thorsten
1
Heskett, James L.
1
Hogan, Suzanne
1
Houston, Franklin S.
1
Hult, G. Tomas M.
1
Jap, Sandy D.
1
Jih, Wen-jang Kenny
1
Jones, Eli
1
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Harvard Graduate School of Business Administration
1
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Brand management ; Vol. 2
3
Corporate brand and corporate reputation
3
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
3
Strategic information systems ; Vol. 2
3
Major theoretical debates and contemporary issues in marketing theory
2
Marketing-mix strategies - product strategy and promotion strategy
2
Measuring and managing brands
2
Relational and functional integration
2
Sage library in marketing
2
The evolution of brands : from signals of quality to storehouses of trust
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Brand management ; Vol. 4
1
Business ethics and strategy ; Vol. 1
1
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
1
Ethics, environment and social impacts
1
Executing strategy for business results
1
Harvard business review : HBR
1
Information systems development
1
International marketing ; Vol. 2
1
International marketing ; Vol. 3
1
Legends in marketing
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Premier reference source
1
Strategic information systems ; Vol. 3
1
Strategic sales and strategic marketing
1
The Harvard Business Review classics series
1
The Harvard business review classics series
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The evolution of nonprofit marketing
1
The impact of theory on representations of the consumer and the marketing organisation
1
The results-driven manager series
1
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ECONIS (ZBW)
47
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1
Successful customer relationship management programs and technologies : issues and trends
Eid, Riyad
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009514031
Saved in:
2
The antecedents and consequences of commitment in bank-corporate relationships : evidence from the Chinese banking market
Guo, Xin
;
Duff, Angus
;
Hair, Mario
- In:
Chinese management in the 'harmonious society' : …
,
(pp. 123-144)
.
2011
Persistent link: https://www.econbiz.de/10008907264
Saved in:
3
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
4
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
5
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Strategic sales and strategic marketing
,
(pp. 33-47)
.
2011
Persistent link: https://www.econbiz.de/10008798059
Saved in:
6
CRM practices and resources for the development of customer-focused multinational organizations
Batista, Luciano C.
-
2010
Persistent link: https://www.econbiz.de/10003908632
Saved in:
7
Investigating the impact of customer relationship management practices of e-commerce on online customer's web site satisfaction : a model-building approach
Lee, Su-fang
;
Jih, Wen-jang Kenny
;
Fang, Shyh-Rong
-
2010
Persistent link: https://www.econbiz.de/10003911045
Saved in:
8
The creation of the sub-discipline of services marketing
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664678
Saved in:
9
The development of ideas for the marketing of services
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664679
Saved in:
10
The driving forces of customer loyalty : a study of internet service providers in Hong Kong
Cheng, T. C. E.
;
Lai, L. C. F.
;
Yeung, A. C. L.
- In:
Transforming e-business practices and applications : …
,
(pp. 44-61)
.
2010
Persistent link: https://www.econbiz.de/10003925108
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