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Search: subject:"Kundenmanagement"
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Subject
All
Relationship marketing
24,585
Beziehungsmarketing
24,584
Konsumentenverhalten
8,476
Consumer behaviour
8,475
Kundenzufriedenheit
5,178
Customer satisfaction
5,177
Dienstleistungsqualität
3,740
Service quality
3,740
Kundenmanagement
2,545
Brand management
2,444
Markenführung
2,444
Deutschland
2,334
Germany
2,286
Theory
2,230
Theorie
2,228
Lieferantenmanagement
2,141
Supplier relationship management
2,141
Social Web
1,955
Social web
1,955
Marketingmanagement
1,849
Marketing management
1,821
Markenimage
1,790
Brand image
1,787
Electronic Commerce
1,724
E-commerce
1,587
Online-Marketing
1,523
Internet marketing
1,494
Kundenwert
1,485
Customer value
1,418
Customer integration
1,385
Kundenintegration
1,385
Vertrauen
1,319
Confidence
1,304
Einzelhandel
1,302
Retail trade
1,284
Brand
1,216
Markenartikel
1,203
Online retailing
1,176
Online-Handel
1,176
Customer service
1,124
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Online availability
All
Undetermined
8,227
Free
3,214
Type of publication
All
Article
17,880
Book / Working Paper
8,389
Journal
37
Other
1
Type of publication (narrower categories)
All
Article in journal
14,438
Aufsatz in Zeitschrift
14,438
Aufsatz im Buch
3,332
Book section
3,332
Hochschulschrift
1,557
Thesis
1,240
Graue Literatur
1,053
Non-commercial literature
1,053
Arbeitspapier
653
Working Paper
653
Collection of articles of several authors
589
Sammelwerk
589
Case study
459
Fallstudie
459
Aufsatzsammlung
414
Ratgeber
258
Guidebook
239
Dissertation u.a. Prüfungsschriften
170
Bibliografie enthalten
163
Bibliography included
163
Lehrbuch
159
Textbook
141
Conference paper
130
Konferenzbeitrag
130
Konferenzschrift
117
Handbook
108
Handbuch
108
Conference proceedings
72
Collection of articles written by one author
58
Sammlung
58
Reprint
47
Glossar enthalten
26
Glossary included
26
Interview
25
Bibliographie
24
Festschrift
24
Bibliografie
20
Fallstudiensammlung
20
Systematic review
19
Übersichtsarbeit
19
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Language
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English
20,081
German
6,084
Undetermined
139
French
28
Polish
15
Italian
12
Czech
6
Multiple languages
4
Spanish
4
Swedish
4
Dutch
3
Romanian
3
Danish
1
Russian
1
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Author
All
Bruhn, Manfred
125
Homburg, Christian
114
Kumar, V.
82
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
52
Bauer, Hans H.
51
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Hollebeek, Linda D.
45
Krafft, Manfred
44
Palmatier, Robert W.
40
Hippner, Hajo
39
Mattila, Anna S.
37
Gil Saura, Irene
36
Wiedmann, Klaus-Peter
36
Wilde, Klaus D.
35
Eggert, Andreas
33
Georgi, Dominik
33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Helmke, Stefan
32
Reichwald, Ralf
32
Töpfer, Armin
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Mittal, Vikas
31
Neslin, Scott A.
31
Schüller, Anne M.
31
Thaichon, Park
31
Prentice, Catherine
30
Belz, Christian
29
Hadwich, Karsten
29
Reinartz, Werner J.
29
Evanschitzky, Heiner
28
Günter, Bernd
28
Kleinaltenkamp, Michael
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
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Institution
All
Springer Fachmedien Wiesbaden
80
IGI Global
17
Haufe-Lexware GmbH & Co. KG
10
National Bureau of Economic Research
10
Verlag Dr. Kovač
10
American Marketing Association
9
Institut für Wirtschaftsinformatik <Bern>
9
Books on Demand GmbH <Norderstedt>
8
Fördergesellschaft Marketing an der Universität Augsburg
8
Gesellschaft Entwicklung, Konstruktion, Vertrieb
7
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
7
Harvard Graduate School of Business Administration
6
Universität St. Gallen
6
AMACOM
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Information Resources Management Association
5
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
5
Nomos Verlagsgesellschaft
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer Gabler <Firma>
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Wiley-VCH
5
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Gottfried Wilhelm Leibniz Universität Hannover
4
INTARGIA Managementberatung GmbH
4
Munich Business School
4
NetLibrary, Inc
4
Shaker Verlag
4
Technische Universität Dresden
4
Thüringen / Landesregierung
4
Universität <Augsburg> / Research Center Finance & Information Management
4
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Institut für Wirtschaftsinformatik <Siegen>
3
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Published in...
All
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
395
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
224
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
113
Journal of hospitality marketing & management
111
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
102
The journal of brand management : an international journal
101
Marketing intelligence & planning
97
Psychology & marketing
96
European journal of marketing : EJM
95
Services marketing quarterly
88
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Service business
77
Springer eBook Collection / Business and Economics
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
International Journal of Research in Business and Social Science : IJRBS
67
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Source
All
ECONIS (ZBW)
25,060
USB Cologne (EcoSocSci)
1,114
USB Cologne (business full texts)
122
BASE
11
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21
Agent models of customer journeys on retail high streets
Torrens, Paul M.
- In:
Journal of economic interaction and coordination
18
(
2023
)
1
,
pp. 87-128
Persistent link: https://www.econbiz.de/10013548818
Saved in:
22
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
23
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
24
The effect of product category on customer motivation for customer engagement behaviour
Żyminkowska, Katarzyna
;
Perek-Białas, Jolanta
; …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014248864
Saved in:
25
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
26
Banking sector reforms and customer switching intentions : evidence from the Ghanaian banking industry
Senanu, Bright
;
Narteh, Bedman
- In:
Journal of financial services marketing
28
(
2023
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10014251393
Saved in:
27
Understanding customers' usage behavior towards online banking services : an integrated risk-benefit framework
Kaur, Simarpreet
;
Arora, Sangeeta
- In:
Journal of financial services marketing
28
(
2023
)
1
,
pp. 74-98
Persistent link: https://www.econbiz.de/10014251403
Saved in:
28
Cause-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub
;
Galan-Ladero, M. Mercedes
;
Galera …
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 25-64
Persistent link: https://www.econbiz.de/10014252111
Saved in:
29
Customer experience dimensions in last-mile delivery : an empirical study on unattended home delivery
Olsson, John
;
Hellström, Daniel
;
Vakulenko, Yulia
- In:
International journal of physical distribution and …
53
(
2023
)
2
,
pp. 184-205
Persistent link: https://www.econbiz.de/10014252353
Saved in:
30
The customer service and building safe relationships between the enterprise and suppliers in VUCA times
Wereda, Wioletta Sylwia
;
Moch, Natalia
;
Wereda, Pawel
- In:
European research studies
26
(
2023
)
1
,
pp. 268-279
Persistent link: https://www.econbiz.de/10014252785
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