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Search: subject:"Kundenorientierung"
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Relationship marketing
24,573
Beziehungsmarketing
24,571
Konsumentenverhalten
8,514
Consumer behaviour
8,511
Kundenzufriedenheit
5,206
Customer satisfaction
5,200
Dienstleistungsqualität
3,759
Service quality
3,759
Deutschland
2,461
Brand management
2,452
Markenführung
2,452
Germany
2,382
Theory
2,272
Theorie
2,271
Lieferantenmanagement
2,162
Supplier relationship management
2,162
Kundenmanagement
2,160
Social Web
1,961
Social web
1,961
Marketingmanagement
1,882
Marketing management
1,837
Markenimage
1,790
Brand image
1,788
Electronic Commerce
1,749
E-commerce
1,599
Online-Marketing
1,536
Kundenorientierung
1,510
Internet marketing
1,505
Kundenwert
1,488
Customer integration
1,433
Kundenintegration
1,433
Customer value
1,424
Einzelhandel
1,319
Vertrauen
1,319
Confidence
1,306
Retail trade
1,296
Brand
1,218
Markenartikel
1,204
Online-Handel
1,182
Online retailing
1,181
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Undetermined
8,351
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3,190
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Article
17,883
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9,032
Journal
37
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14,442
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14,442
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3,333
Book section
3,333
Hochschulschrift
1,733
Thesis
1,345
Graue Literatur
1,070
Non-commercial literature
1,070
Working Paper
665
Arbeitspapier
659
Collection of articles of several authors
625
Sammelwerk
625
Case study
479
Fallstudie
479
Aufsatzsammlung
445
Dissertation u.a. Prüfungsschriften
280
Ratgeber
276
Guidebook
254
Bibliografie enthalten
175
Bibliography included
175
Lehrbuch
170
Textbook
148
Konferenzschrift
141
Conference paper
130
Konferenzbeitrag
130
Handbook
109
Handbuch
109
Conference proceedings
77
Collection of articles written by one author
59
Sammlung
59
Reprint
47
Festschrift
28
Glossar enthalten
26
Glossary included
26
Interview
25
Bibliografie
21
Fallstudiensammlung
21
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19
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English
20,026
German
6,702
Undetermined
229
French
29
Polish
15
Italian
12
Czech
6
Swedish
5
Spanish
4
Romanian
3
Dutch
2
Danish
1
Multiple languages
1
Russian
1
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Author
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Bruhn, Manfred
132
Homburg, Christian
130
Kumar, V.
80
Huber, Frank
58
Bauer, Hans H.
55
Verhoef, Peter C.
55
Han, Heesup
52
Stauss, Bernd
51
Herrmann, Andreas
49
Piller, Frank T.
49
Hollebeek, Linda D.
45
Krafft, Manfred
44
Palmatier, Robert W.
40
Hippner, Hajo
39
Mattila, Anna S.
37
Reichwald, Ralf
37
Stock-Homburg, Ruth
37
Wiedmann, Klaus-Peter
37
Gil Saura, Irene
36
Töpfer, Armin
35
Wilde, Klaus D.
35
Eggert, Andreas
33
Georgi, Dominik
33
Smith, Alan D.
33
Belz, Christian
32
Hadwich, Karsten
32
Helmke, Stefan
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Matzler, Kurt
31
Mittal, Vikas
31
Thaichon, Park
31
Evanschitzky, Heiner
30
Neslin, Scott A.
30
Prentice, Catherine
30
Schüller, Anne M.
30
Kleinaltenkamp, Michael
29
Günter, Bernd
28
Loureiro, Sandra Maria Correia
28
Reinartz, Werner J.
28
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Springer Fachmedien Wiesbaden
101
IGI Global
17
Verlag Dr. Kovač
12
Haufe-Lexware GmbH & Co. KG
11
National Bureau of Economic Research
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
8
Fördergesellschaft Marketing an der Universität Augsburg
8
Gesellschaft Entwicklung, Konstruktion, Vertrieb
7
Harvard Graduate School of Business Administration
7
Nomos Verlagsgesellschaft
7
Springer Gabler <Firma>
7
Springer-Verlag GmbH
7
Universität <Kassel> / Fachgebiet Wirtschaftsinformatik
7
Erich-Schmidt-Verlag <Berlin>
6
Shaker Verlag
6
Universität St. Gallen
6
Verlag Franz Vahlen
6
W. Kohlhammer GmbH
6
Wiley-VCH
6
AMACOM
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Gottfried Wilhelm Leibniz Universität Hannover
5
Information Resources Management Association
5
Logos Verlag Berlin
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Thüringen / Landesregierung
5
Universität Mannheim
5
Eric Cuvillier <Firma>
4
Fachhochschule Reutlingen / European School of Business
4
Munich Business School
4
NetLibrary, Inc
4
Technische Universität Dresden
4
Carl Hanser Verlag
3
De Gruyter Oldenbourg
3
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Excellence-in-Service-Konferenz <6., 2016, Koblenz>
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
Friedrich-Schiller-Universität Jena
3
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Published in...
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Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
395
SpringerLink / Bücher
375
International journal of hospitality management
280
The journal of services marketing
224
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Gabler Edition Wissenschaft
117
Journal of service research : JSR
117
Journal of travel and tourism marketing
113
Journal of hospitality marketing & management
111
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
102
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
Psychology & marketing
96
European journal of marketing : EJM
95
Services marketing quarterly
88
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Springer eBook Collection / Business and Economics
85
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Service business
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Springer eBook Collection
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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Source
All
ECONIS (ZBW)
25,487
USB Cologne (EcoSocSci)
1,380
USB Cologne (business full texts)
70
EconStor
8
RePEc
5
BASE
2
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Customizing customization in a 3D printing-enabled hybrid manufacturing supply chain
Li, Wei
;
Sun, Hui
;
Tong, Meng
;
Mustafee, Navonil
;
Koh, Lenny
- In:
International journal of production economics
268
(
2024
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014460568
Saved in:
3
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
4
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
5
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
6
From redesign to revenue : measuring the effects of servicescape remodeling on customer lifetime value
Valentini, Tony
;
Roederer, Claire
;
Castéran, Herbert
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462312
Saved in:
7
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
8
Tourist personality, value co-creation, and emotional well-being
Uslu, Abdullah
;
Tosun, Petek
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465867
Saved in:
9
The effects of green brand image on brand loyalty : the case of mainstream fast food brands
Watson, Anna
;
Perrigot, Rozenn
;
Dada, Olufunmilola
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 806-819
Persistent link: https://www.econbiz.de/10014467322
Saved in:
10
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
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