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  • Search: subject:"Kundenorientierung"
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Year of publication
Subject
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Relationship marketing 23,951 Beziehungsmarketing 23,949 Konsumentenverhalten 8,132 Consumer behaviour 8,129 Kundenzufriedenheit 5,019 Customer satisfaction 5,014 Dienstleistungsqualität 3,622 Service quality 3,622 Deutschland 2,435 Germany 2,356 Brand management 2,306 Markenführung 2,306 Theory 2,270 Theorie 2,269 Kundenmanagement 2,137 Lieferantenmanagement 2,110 Supplier relationship management 2,110 Social Web 1,872 Social web 1,872 Marketingmanagement 1,849 Marketing management 1,804 Markenimage 1,676 Brand image 1,674 E-Business 1,546 E-business 1,546 Kundenorientierung 1,484 Online-Marketing 1,462 Kundenwert 1,453 Internet marketing 1,431 Customer value 1,391 Customer integration 1,372 Kundenintegration 1,372 Vertrauen 1,262 Einzelhandel 1,261 Confidence 1,249 Retail trade 1,239 Brand 1,140 E-commerce 1,138 Markenartikel 1,129 Online-Handel 1,129
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Online availability
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Undetermined 7,854 Free 3,108
Type of publication
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Article 17,302 Book / Working Paper 8,966 Journal 37
Type of publication (narrower categories)
All
Article in journal 13,876 Aufsatz in Zeitschrift 13,876 Aufsatz im Buch 3,316 Book section 3,316 Hochschulschrift 1,712 Thesis 1,345 Graue Literatur 1,061 Non-commercial literature 1,061 Working Paper 659 Arbeitspapier 653 Collection of articles of several authors 627 Sammelwerk 627 Case study 479 Fallstudie 479 Aufsatzsammlung 436 Dissertation u.a. Prüfungsschriften 280 Ratgeber 276 Guidebook 254 Bibliografie enthalten 175 Bibliography included 175 Lehrbuch 169 Textbook 148 Konferenzschrift 140 Conference paper 130 Konferenzbeitrag 130 Handbook 109 Handbuch 109 Conference proceedings 77 Collection of articles written by one author 59 Sammlung 59 Reprint 47 Festschrift 28 Glossar enthalten 26 Glossary included 26 Interview 25 Bibliografie 21 Fallstudiensammlung 21 Systematic review 19 Übersichtsarbeit 19 Amtsdruckschrift 16
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Language
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English 19,434 German 6,647 Undetermined 229 French 29 Polish 15 Italian 12 Czech 6 Swedish 5 Spanish 4 Romanian 3 Dutch 2 Danish 1 Multiple languages 1 Russian 1
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Author
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Bruhn, Manfred 129 Homburg, Christian 129 Kumar, V. 78 Huber, Frank 58 Bauer, Hans H. 55 Verhoef, Peter C. 55 Han, Heesup 52 Stauss, Bernd 50 Herrmann, Andreas 49 Piller, Frank T. 49 Krafft, Manfred 44 Hollebeek, Linda D. 43 Palmatier, Robert W. 40 Hippner, Hajo 39 Mattila, Anna S. 37 Reichwald, Ralf 37 Stock-Homburg, Ruth 37 Wiedmann, Klaus-Peter 37 Gil Saura, Irene 36 Töpfer, Armin 35 Wilde, Klaus D. 35 Eggert, Andreas 33 Smith, Alan D. 33 Georgi, Dominik 32 Helmke, Stefan 32 Van den Poel, Dirk 32 Belz, Christian 31 Grönroos, Christian 31 Matzler, Kurt 31 Mittal, Vikas 31 Schüller, Anne M. 31 Hadwich, Karsten 30 Neslin, Scott A. 30 Evanschitzky, Heiner 29 Kleinaltenkamp, Michael 29 Thaichon, Park 29 Günter, Bernd 28 Meyer, Anton 28 Prentice, Catherine 28 Reinartz, Werner J. 27
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Institution
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Springer Fachmedien Wiesbaden 100 IGI Global 17 Verlag Dr. Kovač 12 Haufe-Lexware GmbH & Co. KG 10 National Bureau of Economic Research 10 American Marketing Association 8 Books on Demand GmbH <Norderstedt> 8 Fördergesellschaft Marketing an der Universität Augsburg 8 Gesellschaft Entwicklung, Konstruktion, Vertrieb 7 Harvard Graduate School of Business Administration 7 Nomos Verlagsgesellschaft 7 Springer-Verlag GmbH 7 Universität <Kassel> / Fachgebiet Wirtschaftsinformatik 7 Erich-Schmidt-Verlag <Berlin> 6 Shaker Verlag 6 Springer Gabler <Firma> 6 Universität St. Gallen 6 Verlag Franz Vahlen 6 W. Kohlhammer GmbH 6 Wiley-VCH 6 AMACOM 5 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 5 Gottfried Wilhelm Leibniz Universität Hannover 5 Information Resources Management Association 5 Logos Verlag Berlin 5 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 5 Thüringen / Landesregierung 5 Universität Mannheim 5 Eric Cuvillier <Firma> 4 Fachhochschule Reutlingen / European School of Business 4 Munich Business School 4 NetLibrary, Inc 4 Technische Universität Dresden 4 Carl Hanser Verlag 3 De Gruyter Oldenbourg 3 Erasmus Research Institute of Management 3 Excellence-in-Service-Konferenz <6., 2016, Koblenz> 3 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 3 Friedrich-Schiller-Universität Jena 3 Institut für Marktorientierte Unternehmensführung Mannheim 3
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Published in...
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Journal of business research : JBR 613 Journal of retailing and consumer services 546 Industrial marketing management : the international journal for industrial and high-tech firms 382 SpringerLink / Bücher 343 International journal of hospitality management 267 The journal of services marketing 219 The service industries journal 183 The journal of business & industrial marketing 177 Journal of the Academy of Marketing Science 164 Journal of strategic marketing 161 International journal of electronic customer relationship management : IJECRM 140 Journal of marketing 124 Gabler Edition Wissenschaft 117 Journal of service research : JSR 117 Journal of travel and tourism marketing 110 Journal of hospitality marketing & management 109 International journal of contemporary hospitality management 108 Tourism management : research, policies, practice 107 Journal of service management 101 The journal of product & brand management 101 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 99 The journal of brand management : an international journal 99 Journal of retailing 96 European journal of marketing : EJM 95 Marketing intelligence & planning 89 Psychology & marketing 87 Services marketing quarterly 87 Asia Pacific journal of marketing and logistics 86 Springer eBook Collection / Business and Economics 86 Total quality management & business excellence : an official journal of the European Society for Organisational Excellence 86 The international journal of bank marketing : IJBM 85 Journal of marketing management : MM 82 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 78 Service business 77 Springer eBook Collection 71 Journal of financial services marketing : JFSM 70 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 69 Business horizons 68 International journal of retail & distribution management 68 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 67
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Source
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ECONIS (ZBW) 24,840 USB Cologne (EcoSocSci) 1,380 USB Cologne (business full texts) 70 EconStor 8 RePEc 5 BASE 2
Showing 1 - 10 of 26,305
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle; Zickute, Ineta; Salkevicius, Justas - In: Artificiality and Sustainability in Entrepreneurship : …, (pp. 191-214). 2023
Persistent link: https://www.econbiz.de/10013548119
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Securing delight and loyalty in a market with low switching costs
Mntande, Kebone Agnes; Stiehler‐Mulder, Beate; … - In: European business review 35 (2023) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10013545900
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Towards a holistic customer value approach in managing public health care services : a developers' view
Komulainen, Hanna; Nätti, Satu; Saraniemi, Saila; … - In: International journal of public sector management 36 (2023) 1, pp. 46-63
Persistent link: https://www.econbiz.de/10013545701
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How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu; Tok, Dickson; Zhou, Xiaoyu; Chen, Xi - In: Psychology & marketing 40 (2023) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
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Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang; Larimo, Jorma; Leonidou, Leonidas C. - In: Psychology & marketing 40 (2023) 1, pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
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Amidst technology, environment and human touch : understanding elderly customers in the bank retail sector
Mason, Michela Cesarina; Zamparo, Gioele; Pauluzzo, Rubens - In: International journal of bank marketing 41 (2023) 3, pp. 572-600
Persistent link: https://www.econbiz.de/10014267107
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Determinants of Hotels' Customer Loyalty during the COVID-19 Pandemic in Thailand
Siripipattanakul, Sutithep; Siripipatthanakul, Supaprawat; … - 2023
This study identifies the determinant factors of hotels' customer loyalty during the COVID-19 pandemic in Thailand. The determinants comprise prices, facilities, services and mediating effect of customer satisfaction. The self-administered online survey was distributed through convenience...
Persistent link: https://www.econbiz.de/10014255621
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Customizing Customization in a 3d Printing-Enabled Hybrid Manufacturing Supply Chain
Li, Wei; SUN, HUI; Tong, Meng; Mustafee, Navonil; Koh, S. C. - 2023
At-scale manufacture of customized products often requires both traditional processes and additive manufacturing that is enabled through 3D printing (3DP). Such 3DP-enabled hybrid manufacturing supports two forms of customization. First, customizing the mix of traditional and 3DP processes...
Persistent link: https://www.econbiz.de/10014255622
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The influence of push-pull-mooring effects on e-wallet customer switching in Generation Z in DKI Jakarta
Yunita, Eka; Munandar, Jono Mintarto - In: The South East Asian journal of management 17 (2023) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10014261276
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Optimal Product Aggregation for Sales and Operations Planning in Mass Customisation Context : An Application in Automotive Industry
Sali, Mustapha; GHRAB, Yahya; CHATRAS, Clément - 2023
Sales and operations planning (S&OP) is a multi-actor tactical planning process that balances aggregate demand and capacities to deliver realistic production plans. The way demand is aggregated into product families (PFs) is crucial for the alignment sought by S&OP. The issue of gathering...
Persistent link: https://www.econbiz.de/10014262343
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