"Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement...

Vor bald zwanzig Jahren erblickte das Agile Manifest das Licht der Welt. In Zeiten von Corona helfen agile Methoden, den digitalen Kapitalismus flexibel und widerstandsfähig zu machen.

Using unique micro-data that contain the internal information on all corporate customers of a large Nordic bank, I show that combining loan and non-loan products (cross-selling) has two benefits. First, it increases credit supply, especially in recessions. Second, it increases the likelihood of...