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  • Search: subject:"Kundenorientierung"
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Year of publication
Subject
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Relationship marketing 30,778 Beziehungsmarketing 30,776 Konsumentenverhalten 13,049 Consumer behaviour 13,046 Kundenzufriedenheit 6,893 Customer satisfaction 6,886 Dienstleistungsqualität 4,738 Service quality 4,738 Brand management 3,102 Markenführung 3,102 Lieferantenmanagement 2,829 Supplier relationship management 2,829 Social Web 2,753 Social web 2,753 Theory 2,557 Theorie 2,555 Deutschland 2,545 Marketingmanagement 2,494 Germany 2,464 Marketing management 2,449 Kundenintegration 2,235 Customer integration 2,232 Markenimage 2,225 Brand image 2,223 Electronic Commerce 2,219 Kundenmanagement 2,180 Online-Handel 2,084 Online retailing 2,083 E-commerce 2,065 Kundenwert 2,047 Brand 2,045 Markenartikel 2,038 Customer value 1,982 Online-Marketing 1,949 Internet marketing 1,919 Vertrauen 1,915 Confidence 1,901 Einzelhandel 1,727 Retail trade 1,703 Kundenorientierung 1,539
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Online availability
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Undetermined 11,793 Free 4,799 CC license 593
Type of publication
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Article 22,894 Book / Working Paper 10,247 Journal 37
Type of publication (narrower categories)
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Article in journal 18,934 Aufsatz in Zeitschrift 18,934 Aufsatz im Buch 3,622 Book section 3,622 Hochschulschrift 1,759 Thesis 1,346 Graue Literatur 1,142 Non-commercial literature 1,142 Working Paper 723 Arbeitspapier 717 Collection of articles of several authors 637 Sammelwerk 637 Aufsatzsammlung 496 Case study 480 Fallstudie 480 Dissertation u.a. Prüfungsschriften 280 Ratgeber 276 Guidebook 254 Bibliografie enthalten 175 Bibliography included 175 Conference paper 173 Konferenzbeitrag 173 Lehrbuch 172 Textbook 149 Konferenzschrift 147 Handbook 109 Handbuch 109 Conference proceedings 77 Collection of articles written by one author 59 Sammlung 59 Reprint 50 Festschrift 29 Interview 28 Glossar enthalten 27 Glossary included 27 Bibliografie 21 Fallstudiensammlung 21 Systematic review 19 Übersichtsarbeit 19 Amtsdruckschrift 17
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Language
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English 26,198 German 6,756 Undetermined 229 French 29 Polish 15 Italian 12 Czech 6 Swedish 5 Spanish 4 Romanian 3 Dutch 2 Danish 1 Multiple languages 1 Russian 1
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Author
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Homburg, Christian 135 Bruhn, Manfred 134 Kumar, V. 85 Han, Heesup 68 Verhoef, Peter C. 61 Hollebeek, Linda D. 59 Huber, Frank 58 Bauer, Hans H. 56 Piller, Frank T. 55 Stauss, Bernd 51 Herrmann, Andreas 50 Krafft, Manfred 50 Palmatier, Robert W. 45 Mattila, Anna S. 43 Stock-Homburg, Ruth 42 Gil Saura, Irene 41 Loureiro, Sandra Maria Correia 41 Hippner, Hajo 39 Thaichon, Park 39 Wiedmann, Klaus-Peter 39 Grewal, Dhruv 38 Kleinaltenkamp, Michael 38 Mittal, Vikas 38 Van den Poel, Dirk 38 Eggert, Andreas 37 Reichwald, Ralf 37 Hadwich, Karsten 36 Sheth, Jagdish N. 36 Smith, Alan D. 36 Svensson, Göran 36 Prentice, Catherine 35 Töpfer, Armin 35 Wilde, Klaus D. 35 Grönroos, Christian 34 Rather, Raouf Ahmad 34 Georgi, Dominik 33 Belz, Christian 32 Helmke, Stefan 32 Reinartz, Werner J. 32 Vrontis, Demetris 32
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Institution
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Springer Fachmedien Wiesbaden 104 IGI Global 23 European Commission / Directorate-General for Taxation and Customs Union 16 National Bureau of Economic Research 16 Verlag Dr. Kovač 16 Haufe-Lexware GmbH & Co. KG 11 American Marketing Association 10 Books on Demand GmbH <Norderstedt> 9 Fördergesellschaft Marketing an der Universität Augsburg 8 Nomos Verlagsgesellschaft 8 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 8 Gesellschaft Entwicklung, Konstruktion, Vertrieb 7 Harvard Graduate School of Business Administration 7 Springer Gabler <Firma> 7 Springer-Verlag GmbH 7 Universität <Kassel> / Fachgebiet Wirtschaftsinformatik 7 Edward Elgar Publishing 6 Erich Schmidt Verlag 6 Shaker Verlag 6 Universität St. Gallen 6 Verlag Franz Vahlen 6 W. Kohlhammer GmbH 6 Wiley-VCH 6 AMACOM 5 De Gruyter Oldenbourg 5 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 5 Gottfried Wilhelm Leibniz Universität Hannover 5 Information Resources Management Association 5 Logos Verlag Berlin 5 NetLibrary, Inc 5 Technische Universität Ilmenau 5 Thüringen / Landesregierung 5 Universität Mannheim 5 Eric Cuvillier <Firma> 4 Fachhochschule Reutlingen / European School of Business 4 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 4 Friedrich-Schiller-Universität Jena 4 Munich Business School 4 Technische Universität Dresden 4 World Trade Organization 4
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Published in...
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Journal of business research : JBR 785 Journal of retailing and consumer services 720 Industrial marketing management : the international journal for industrial and high-tech firms 503 SpringerLink / Bücher 380 International journal of hospitality management 341 The journal of services marketing 282 The journal of business & industrial marketing 259 The service industries journal 215 Journal of the Academy of Marketing Science 200 Journal of strategic marketing 195 International journal of contemporary hospitality management 162 Asia Pacific journal of marketing and logistics 158 International journal of electronic customer relationship management : IJECRM 148 Journal of marketing 148 Journal of hospitality marketing & management 145 The journal of product & brand management 142 Journal of travel and tourism marketing 135 Psychology & marketing 135 Tourism management : research, policies, practice 133 Journal of retailing 130 Journal of service research : JSR 129 Cogent business & management 128 Journal of service management 128 Marketing intelligence & planning 126 The journal of brand management : an international journal 125 Gabler Edition Wissenschaft 117 European journal of marketing : EJM 111 Services marketing quarterly 107 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 104 Service business 103 Journal of marketing management : MM 102 The international journal of bank marketing : IJBM 102 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 99 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 95 The international review of retail, distribution and consumer research 94 Total quality management & business excellence : an official journal of the European Society for Organisational Excellence 93 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 89 Springer eBook Collection / Business and Economics 87 Business horizons 85 International journal of retail & distribution management 84
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Source
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ECONIS (ZBW) 31,712 USB Cologne (EcoSocSci) 1,380 USB Cologne (business full texts) 70 EconStor 8 RePEc 5 BASE 2 Other ZBW resources 1
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Showing 1 - 10 of 33,178
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Customer experiences with service robots in hotels : a review and research agenda
Rana, Nripendra P.; Begum, Nusaiba; Faisal, Mohd. Nishat; … - In: Journal of hospitality marketing & management 34 (2025) 2, pp. 145-174
Persistent link: https://www.econbiz.de/10015189113
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FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets
Berčík, Jakub; Mravcová, Anna; Sendra Nadal, Esther; … - In: Spanish journal of marketing 29 (2025) 1, pp. 46-64
Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market....
Persistent link: https://www.econbiz.de/10015190404
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WeChat gamification : mobile payment impact on word of mouth and customer loyalty
Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - In: Spanish journal of marketing 29 (2025) 1, pp. 95-113
Persistent link: https://www.econbiz.de/10015190420
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Customer engagement, innovation, and sustainable consumption : analyzing personalized, innovative, sustainable phygital products
Anwar, Rana Salman; Ahmed, Rizwan Raheem; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-14
Purpose - This research explores the relationship between factors that play a crucial role in e-commerce. This research aimed to check the direct relationship between customer engagement, innovation, and behavior of consumers towards phygital products on patronage intention. Furthermore, this...
Persistent link: https://www.econbiz.de/10015192368
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Influencer marketing unlocked : understanding the value chains driving the creator economy
Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28
Persistent link: https://www.econbiz.de/10015192976
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Customer insights for innovation : a framework and research agenda for marketing
Stremersch, Stefan; Cabooter, Elke; Guitart, Ivan A.; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 29-51
Persistent link: https://www.econbiz.de/10015192977
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Influence of perceived legitimacy and perceived value of professional association members on attitudinal loyalty
Sánchez del Río-Vázquez, Maria-Elena; … - In: Administrative Sciences : open access journal 15 (2025) 1, pp. 1-23
This article explores the discoveries related to organizational legitimacy, focusing on its three key types: pragmatic, moral, and cognitive. It examines how perceived value plays a crucial role in the generation of legitimacy and its direct impact on attitudinal loyalty. The study, based on a...
Persistent link: https://www.econbiz.de/10015192984
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Effectiveness of customer relationship management in shopping malls : mall-retailer collaboration empirics
García-Nieto, Manuel; Ramón-Jerónimo, Juan Manuel; … - In: Administrative Sciences : open access journal 15 (2025) 1, pp. 1-22
This study examines the collaborative impact of Customer Relationship Management (CRM) between shopping mall management and retailers on customer traffic. Through a multiple case study involving 30 interviews with managers from various traditional shopping malls and factory outlets, the research...
Persistent link: https://www.econbiz.de/10015193121
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Multilevel relationships and loyalty in the microfinance industry : evidence from Tanzania
Tegambwage, Amani Gration - In: Journal of business and socio-economic development 5 (2025) 1, pp. 71-83
Purpose - The operations and viability of microfinance institutions (MFIs), crucial for socioeconomic development and poverty reduction, heavily rely on the multilevel relationships among borrowers, loan officers and MFIs. This study examines the relationship between interpersonal and firm-level...
Persistent link: https://www.econbiz.de/10015194419
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E-service failure and recovery strategy in times of crisis : effect on peer attitudes, expectation and future intention
Foroudi, Pantea; Tabaghdehi, S. Asieh Hosseini; Cillo, … - In: Review of managerial science : RMS 19 (2025) 2, pp. 537-571
Persistent link: https://www.econbiz.de/10015194561
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