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  • Search: subject:"Kundenorientierung"
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Year of publication
Subject
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Relationship marketing 18,661 Beziehungsmarketing 18,660 USA 4,726 United States 4,721 Konsumentenverhalten 4,177 Consumer behaviour 4,175 Customer satisfaction 3,133 Kundenzufriedenheit 3,133 Deutschland 2,217 Theorie 2,174 Theory 2,173 Germany 2,140 Kundenmanagement 1,948 Service quality 1,933 Dienstleistungsqualität 1,931 Brand management 1,434 Markenführung 1,433 Lieferantenmanagement 1,423 Supplier relationship management 1,423 Marketingmanagement 1,402 Kundenorientierung 1,364 Marketing management 1,357 Kundenwert 1,179 Customer value 1,135 Social Web 1,127 Social web 1,127 E-business 963 E-Business 962 Marketing 946 Customer service 886 Kundenservice 875 Kundenintegration 862 Markenimage 829 Brand image 828 Customer integration 820 Online-Marketing 799 Einzelhandel 780 Internet marketing 774 Retail trade 758 Brand 756
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Online availability
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Undetermined 4,886 Free 2,021
Type of publication
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Article 13,236 Book / Working Paper 7,600 Journal 46
Type of publication (narrower categories)
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Article in journal 10,014 Aufsatz in Zeitschrift 10,014 Aufsatz im Buch 3,137 Book section 3,137 Hochschulschrift 1,595 Thesis 1,310 Graue Literatur 978 Non-commercial literature 978 Collection of articles of several authors 605 Sammelwerk 605 Working Paper 599 Arbeitspapier 593 Case study 473 Fallstudie 473 Aufsatzsammlung 346 Dissertation u.a. Prüfungsschriften 280 Ratgeber 271 Guidebook 253 Bibliografie enthalten 165 Bibliography included 165 Lehrbuch 159 Textbook 143 Konferenzschrift 129 Handbook 106 Handbuch 106 Conference paper 95 Konferenzbeitrag 95 Conference proceedings 72 Collection of articles written by one author 57 Sammlung 57 Reprint 45 Glossar enthalten 26 Glossary included 26 Festschrift 25 Interview 24 Company information 20 Firmeninformation 20 Bibliografie 19 Fallstudiensammlung 19 Systematic review 19
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Language
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English 14,376 German 6,283 Undetermined 229 French 29 Polish 15 Italian 12 Czech 6 Swedish 5 Spanish 4 Romanian 3 Dutch 2 Danish 1 Multiple languages 1 Russian 1
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Author
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Homburg, Christian 130 Bruhn, Manfred 119 Kumar, V. 74 Huber, Frank 54 Bauer, Hans H. 53 Verhoef, Peter C. 48 Stauss, Bernd 47 Herrmann, Andreas 46 Piller, Frank T. 43 Krafft, Manfred 40 Stock-Homburg, Ruth 37 Wiedmann, Klaus-Peter 37 Hippner, Hajo 36 Reichwald, Ralf 34 Töpfer, Armin 34 Palmatier, Robert W. 33 Eggert, Andreas 32 Georgi, Dominik 32 Grönroos, Christian 32 Han, Heesup 32 Wilde, Klaus D. 32 Mattila, Anna S. 31 Belz, Christian 30 Helmke, Stefan 30 Hollebeek, Linda D. 30 Smith, Alan D. 30 Van den Poel, Dirk 30 Hadwich, Karsten 29 Matzler, Kurt 29 Meyer, Anton 28 Mittal, Vikas 28 Gil Saura, Irene 27 Neslin, Scott A. 27 Schüller, Anne M. 27 Günter, Bernd 25 Reinartz, Werner J. 25 Uebel, Matthias 25 Hennig-Thurau, Thorsten 24 Kleinaltenkamp, Michael 24 Payne, Adrian 24
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Institution
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Springer Fachmedien Wiesbaden 96 IGI Global 16 Verlag Dr. Kovač 12 American Marketing Association 8 Books on Demand GmbH <Norderstedt> 8 Fördergesellschaft Marketing an der Universität Augsburg 8 Haufe-Lexware GmbH & Co. KG 8 Harvard Graduate School of Business Administration 7 National Bureau of Economic Research 7 Nomos Verlagsgesellschaft 7 Springer-Verlag GmbH 7 Universität <Kassel> / Fachgebiet Wirtschaftsinformatik 7 Gesellschaft Entwicklung, Konstruktion, Vertrieb 6 Gottfried Wilhelm Leibniz Universität Hannover 6 Universität St. Gallen 6 W. Kohlhammer GmbH 6 Erich-Schmidt-Verlag <Berlin> 5 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 5 Information Resources Management Association 5 Logos Verlag Berlin 5 OECD 5 Springer Gabler <Firma> 5 Universität Mannheim 5 Verlag Franz Vahlen 5 AMACOM 4 Erasmus Research Institute of Management 4 Fachhochschule Reutlingen / European School of Business 4 Munich Business School 4 NetLibrary, Inc 4 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 4 Shaker Verlag 4 Wiley-VCH 4 Droege & Comp. <Düsseldorf> 3 Eric Cuvillier <Firma> 3 Excellence-in-Service-Konferenz <6., 2016, Koblenz> 3 Friedrich-Schiller-Universität Jena 3 GABAL-Verlag GmbH 3 Institut für Marktorientierte Unternehmensführung Mannheim 3 Münchener Marketing-Symposium <23, 1997, München> 3 RWTH Aachen 3
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Published in...
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Journal of business research : JBR 428 Journal of retailing and consumer services 413 Industrial marketing management : the international journal for industrial and high-tech firms 299 International journal of hospitality management 194 The service industries journal 144 Journal of the Academy of Marketing Science 138 Journal of strategic marketing 131 The journal of services marketing 130 The journal of business & industrial marketing 121 International journal of electronic customer relationship management : IJECRM 119 Journal of service research : JSR 104 Gabler Edition Wissenschaft 103 Journal of marketing 96 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 88 The journal of brand management : an international journal 82 Journal of hospitality marketing & management 80 European journal of marketing : EJM 75 Journal of marketing management : MM 75 Journal of retailing 75 Journal of travel and tourism marketing 75 Tourism management : research, policies, practice 67 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 66 Journal of service management 66 The international journal of bank marketing : IJBM 66 Services marketing quarterly 62 The journal of personal selling & sales management : JPSSM 59 International journal of retail & distribution management 58 Total quality management & business excellence : an official journal of the European Society for Organisational Excellence 58 International journal of contemporary hospitality management 57 Marketing intelligence & planning 57 Research 57 The journal of product & brand management 57 The international review of retail, distribution and consumer research 56 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 54 Psychology & marketing 53 Service business 53 Journal of financial services marketing : JFSM 52 Business horizons 48 Journal of business-to-business marketing 48 Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis 48
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Source
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ECONIS (ZBW) 19,417 USB Cologne (EcoSocSci) 1,380 USB Cologne (business full texts) 70 EconStor 8 RePEc 5 BASE 2
Showing 1 - 10 of 20,882
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The role of immersive technology in Customer Experience Management
Dieck, M. Claudia tom; Han, Dai-in Danny - In: Journal of marketing theory and practice : JMTP 30 (2022) 1, pp. 108-119
Persistent link: https://www.econbiz.de/10013204894
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Value creation through omnichannel practices for multi-actor customers : an evolutionary view
Climent, Ricardo Costa; Haftor, Darek M.; Chowdhury, … - In: Journal of enterprising communities : people and places … 16 (2022) 1, pp. 93-118
Persistent link: https://www.econbiz.de/10012886189
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Is brand experience a good mediator? : an empirical study on ISP sector
Durmaz, Osman - In: International Journal of Research in Business and … 11 (2022) 1, pp. 53-67
Persistent link: https://www.econbiz.de/10012887922
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E-commerce customers behavior research using cohort analysis : a case study of COVID-19
Fedushko, Solomiia; Ustyianovych, Taras - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-21
Cohort analysis is a new practical method for e-commerce customers' research, trends in their behavior, and experience during the COVID-19 crisis. The purpose of the research is to validate the efficiency of this method on the e-commerce records data set and find out the critical factors...
Persistent link: https://www.econbiz.de/10012801591
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Customer segment transition through the customer loyalty program
Kimura, Makoto - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
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Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
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Analysis and evaluation by the internal audit of the quality of the bank's customer portfolio
Kiiko, Yurii - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 70-78
The speeding business operations and the necessity for strategically-oriented activities determine the relevance of research in the domain of business audit, including marketing. Given the feasibility of studying these aspects of internal control, the objective of this paper is to improve the...
Persistent link: https://www.econbiz.de/10012938811
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The effect of selected marketing activities and promotions on the consumers buying behavior
Alhalalmeh, Mohammad; Al Khawaldah, Reyad Abdallah; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 79-87
The core purpose of this study is to determine the impact of electronics marketing (word of mouth), perceived value, and social networking on customer buying behaviour through customer trust in the context of cosmetic industry of Jordan. To accomplish the main research objective, the study has...
Persistent link: https://www.econbiz.de/10012938815
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Optimal seat allocation strategy for e-sports gaming center
Kwag, Sung Il; Lee, Woo Jin; Ko, Young Dae - In: International transactions in operational research : a … 29 (2022) 2, pp. 783-804
Persistent link: https://www.econbiz.de/10012795801
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Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related marketing (CRM)
Lagomarsino, Maria; Lemarié, Linda - In: Psychology & marketing 39 (2022) 1, pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
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